• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14

Hertfordshire Leisure market for under 15's.

Extracts from this document...


Hertfordshire Leisure market for under 15's Number of words:1487 Course: Foundations of marketing Course number: 1bus0049 Lecturer: Wen-Ling,Liu Contents Content 2 Definition of leisure market 3 Types of leisure market 3 Segmentation 4 Perceptual Map 5 Macro-environmental analysis 6 Hatfield Swim Centre 7 SWOT analysis 8 Hatfield Swim Cetre Development Report 10 Reference 12 Appendixes 13 Definition of leisure market Before defining the leisure market, it should be identified what is leisure exactly? According to NTRS (National Therapeutic Recreation Society, a branch of the National Recreation and Park Association) Standards Document evidence from first language acquisition indicates that "...leisure can be defined as available free choice time and activities that are not related to work or other obligatory forms of activity, and which are expected to promote feelings of, pleasure, affiliation, happiness "; accordingly, the leisure market for under 15's is the set of under ages 15 consumers who undertake specific activities result in relaxation and rejuvenation of the individual and bring childlike happiness of their mind, body and soul. Types of leisure market The leisure market business for the children under 15 years old in Hertfordshire can be classified into several sectors---holidays, adventure, entertainment, wildlife and nature, sport and hobbies and arts. Firstly, children can participate in the camping trips organized by the local leisure centres for the holidays. Secondly, children enjoy the adventure game such as combat games (war game). ...read more.


Fit local marketing environment: The Swim Centre takes advantage of superiorities to develop this local leisure market in the Hatfield. Firstly, it is located in town center, so it is very convenient to reach. Secondly, the price of ticket is not expensive; therefore, it has not serious affect during the period of economic recession. Finally, it provides a wide variety of activities and can enjoy activities with families and friends. SWOT analysis Strengths Weaknesses 1. Family interaction 1.Bad water quality 2. Price and service quality 2.Facilities improvement 3. Lessons and special activities 3.No sliding board 4. Associated with university 5. Good location Opportunities Threats 1.Emphasis of health 1.Competitor (School facilities) 2.Open for public 2.The constraint of swimming pool law 3.Budget from sponsors 3.Replacement (Pc game; TV; Internet; other sports) Analysis: Strengths: Swimming lessons cater for all the ages and abilities, including the children under 5 years. In addition, there is Fun Swims session which provides watery fun and games for the ages 16 and under. Weaknesses: In the swimming pool, there is not play facilities for child, such as sliding board. And there is not win club kickboard provided for the learner. Opportunities: Hatfield swimming centre is only one indoor swimming pool opened for the public in the Welwyn Hatfield area. The others belong to the primary schools or private school. Therefore, non-school user just can swim indoor in Hatfield swimming centre. ...read more.


Use of games to develop water confidence, use of exercise to strengthen limbs. Children and parents learn together in a fun atmosphere. Cygnet 1, 2, 3 Awards *Please note; Parent/Carers must accompany children in the water. Parent Toddler Suitable for children aged 1.5-3 years and above (ability dependant). A non-swimmer class. Cygnet 3 would be an advantage. General introduction to a teaching environment, building water awareness and confidence in both parent and child. Parents and children learn together in a fun atmosphere. Teddy Bear 1, 2, 3 Awards * Please note: Parent/Carers Must accompany children in the water. Level 1 Suitable for children aged 3+ (ability dependant). A non-swimmers class. Teddy 3 would be an advantage. Builds water confidence, introduces front and back paddle movement, moves away from parental assistance Teddy Bear 3, Octopus 1, achievers Awards. *Please Note: Parent/Carers may be asked to join the class until the child settles. Level 2 Suitable for children aged 4+ A structured class for non-swimmers. Teaches children to swim on their fronts and backs, progressing to full waterborne status. 5m unaided on Front and Back, Octopus 1, 2 Awards, 10m Unaided front and back. Level 3 5m front and back, Octopus 2 and 3. 10m would be an advantage. Introduction of controlled strokes, increasing development of water based skills 10 Unaided front and back Tadpole 1, 2 Awards. Level 4 10M badge on both front and back. Develop stroke control, style distance and technique. 2 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Developmental Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Developmental Psychology essays

  1. This curriculum plan is to be based on children aged between nought to two ...

    to play and what the rules are, to play with them, to encourage language use and to expand the game as to what they see fit for the child/ren. Topic: Animals Week one: Farm animals Activity: Egg Heads Duration: 25 minutes Date: 5th December 2005 Context: Private day nursery in

  2. c hallenging a client to change

    that your thinking further ahead, can I ask you to just take a look at your stance, you look to me as though your about to run a race. Chris: (laughs) that because I know what is on the last road, and seeing what is on the last road, makes this road feel good.

  1. Is Popular culture an Influence on Violent Behaviour?

    However, his results do show the degenerative effects that music can possibly have on an individual. David continued to say that: 'I had to cut my project short because all the hard-rock mice killed each other. None of the classical mice did that at all.'16 If Merrell or anyone could

  2. I have decided to do my portfolio on Beaufort Park School, for several reasons. ...

    People also find out about the school, because the school holds a lot of courses for parents to attend. People can find out things via the school prospectus, which can be picked up at the office desk. Although the school doesn't have a website, OFSTED reports, and other small pieces

  1. "Northern Lights" by Philip Pullman - review

    This shows the theme of fear. There are 25 Characters in this novel: Lord Asriel, who is Lyra's uncle, who's D�mon is a handsome snow leopard. As a dynamic and powerful explorer, Lord Asriel is concerned with the investigation on "Dust"(Mystical particles that appear to come from the sky).

  2. Enterprise in sport

    to either do the same when they get older or take the violence. Opening up this type of business would be a valuable asset for children when they get older, to help to protect and defend themselves from being victims all their lives.

  1. Behaviour Management

    Dad is Asian and a local drug dealer in and out of prison. Older brother is a bully and is embarrassed by his younger brothers learning difficulties, taking every opportunity to humiliate him and call him 'thick'. Mum has not got access to the children due to a history of neglect and physical abuse from her husband.

  2. Description and Evaluation of the St. Andrew Parish Church Care Centre.

    is reasonable. Ronald J. Sider and Michael A. King in Preaching About Life in a Threatening World, focus on the Biblical Story and how it relates to liberation theology. In their discussion they speak of the poor being the one that God is likely to use to his glory, rather than the rich and powerful.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work