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Hertfordshire Leisure market for under 15's.

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Hertfordshire Leisure market for under 15's Number of words:1487 Course: Foundations of marketing Course number: 1bus0049 Lecturer: Wen-Ling,Liu Contents Content 2 Definition of leisure market 3 Types of leisure market 3 Segmentation 4 Perceptual Map 5 Macro-environmental analysis 6 Hatfield Swim Centre 7 SWOT analysis 8 Hatfield Swim Cetre Development Report 10 Reference 12 Appendixes 13 Definition of leisure market Before defining the leisure market, it should be identified what is leisure exactly? According to NTRS (National Therapeutic Recreation Society, a branch of the National Recreation and Park Association) Standards Document evidence from first language acquisition indicates that "...leisure can be defined as available free choice time and activities that are not related to work or other obligatory forms of activity, and which are expected to promote feelings of, pleasure, affiliation, happiness "; accordingly, the leisure market for under 15's is the set of under ages 15 consumers who undertake specific activities result in relaxation and rejuvenation of the individual and bring childlike happiness of their mind, body and soul. Types of leisure market The leisure market business for the children under 15 years old in Hertfordshire can be classified into several sectors---holidays, adventure, entertainment, wildlife and nature, sport and hobbies and arts. Firstly, children can participate in the camping trips organized by the local leisure centres for the holidays. Secondly, children enjoy the adventure game such as combat games (war game). ...read more.


Fit local marketing environment: The Swim Centre takes advantage of superiorities to develop this local leisure market in the Hatfield. Firstly, it is located in town center, so it is very convenient to reach. Secondly, the price of ticket is not expensive; therefore, it has not serious affect during the period of economic recession. Finally, it provides a wide variety of activities and can enjoy activities with families and friends. SWOT analysis Strengths Weaknesses 1. Family interaction 1.Bad water quality 2. Price and service quality 2.Facilities improvement 3. Lessons and special activities 3.No sliding board 4. Associated with university 5. Good location Opportunities Threats 1.Emphasis of health 1.Competitor (School facilities) 2.Open for public 2.The constraint of swimming pool law 3.Budget from sponsors 3.Replacement (Pc game; TV; Internet; other sports) Analysis: Strengths: Swimming lessons cater for all the ages and abilities, including the children under 5 years. In addition, there is Fun Swims session which provides watery fun and games for the ages 16 and under. Weaknesses: In the swimming pool, there is not play facilities for child, such as sliding board. And there is not win club kickboard provided for the learner. Opportunities: Hatfield swimming centre is only one indoor swimming pool opened for the public in the Welwyn Hatfield area. The others belong to the primary schools or private school. Therefore, non-school user just can swim indoor in Hatfield swimming centre. ...read more.


Use of games to develop water confidence, use of exercise to strengthen limbs. Children and parents learn together in a fun atmosphere. Cygnet 1, 2, 3 Awards *Please note; Parent/Carers must accompany children in the water. Parent Toddler Suitable for children aged 1.5-3 years and above (ability dependant). A non-swimmer class. Cygnet 3 would be an advantage. General introduction to a teaching environment, building water awareness and confidence in both parent and child. Parents and children learn together in a fun atmosphere. Teddy Bear 1, 2, 3 Awards * Please note: Parent/Carers Must accompany children in the water. Level 1 Suitable for children aged 3+ (ability dependant). A non-swimmers class. Teddy 3 would be an advantage. Builds water confidence, introduces front and back paddle movement, moves away from parental assistance Teddy Bear 3, Octopus 1, achievers Awards. *Please Note: Parent/Carers may be asked to join the class until the child settles. Level 2 Suitable for children aged 4+ A structured class for non-swimmers. Teaches children to swim on their fronts and backs, progressing to full waterborne status. 5m unaided on Front and Back, Octopus 1, 2 Awards, 10m Unaided front and back. Level 3 5m front and back, Octopus 2 and 3. 10m would be an advantage. Introduction of controlled strokes, increasing development of water based skills 10 Unaided front and back Tadpole 1, 2 Awards. Level 4 10M badge on both front and back. Develop stroke control, style distance and technique. 2 ...read more.

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