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How Minority views afects Majority - Conformity

Extracts from this document...

Introduction

Page 1 - Abstract Introduction - Page 3 Aim - Page 4 Method + Hypothesis - Page 5 Material + Task - Page 7 Procedure - Page 8 Results - Page 9 Discussion - Page 12 Conclusion And Implications - Page 13 Limitations + Suggestions for improvement - Page 14 Abstract The aim of the experiment was to investigate "how minority conformity is affected when they are shown answers of the majority, compared to minority participants who are not shown majority answers. Ther main researcher for the study of conformity was Jenness. Jeness was the first person to study conformity and his experiment involved a glass bottle filledwith beans. He then asked participants to estimate the amount of beans in the bottle. Thereafter, he put the group in a room with the bottle and asked them to give a group estimate. He then interviewed the subjects one by one asking them whether they would like to change their original estimate. He found out that the majority of individual estimates changed to be closer to the group estimates. The experimental hypothesis for this investigation is "There will be a significant difference in the amount of conformity shown by the minority when they are shown answers of majority regarding the estimates of sweets in a jar compared to when the minority are not shown answers from the majority". The experiment method used for this investigation was a field experiment, in this case the investigation took place within the college canteen. The research design used for this investigation was independent measures design. Thus, there were 20 different people in each condition. There was 2 conditions used, in one condition minority participants were shown majority answers,. On the other hand, in the other condition minority participants were not shown majority answers. The sampling method used was opportunity sample. Participants who were readily available were chosen. This was the most convenient sampling method for this investigation. ...read more.

Middle

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Conclusion

The first improvement which the experimenter could make if the experiment was to be repeated is the time of the experiment. As the experiment took place during a very busy lunch hour, participants may have been affected by the temperature (too warm) and the level of noise in the canteen. Thus a suitable time would be after lunch during lesson time. This means that there will still be students in the canteen but a lesser amount will be available, thus there is less noise and there is a suitable temperature. Furthermore, by choosing a suitable time besides the lunch break e.g. during free periods, participants are more readily willing to participate in the experiment, as they are in their free time. They are less likely to rush the experiment. Another improvement which could be made to the experiment is to use more participants. This is because the experiment had a minority and a majority, and the amount of minority participants was only 7. Thus the conclusion gained from the experiment "minority conform to a majority" may have occurred by luck and the minority may not have necessarily conformed. However, if more participants were chosen overall for each condition i.e 40 more accurate results would have been found. Suggetions for further research There are many different types of ways in which this experiment can be developed by making changes. One main change which could be made is age. To prepare an experiment which shows how age affects conformity. In one condition there could be young teenagers doing the same experiment, and in another condition adults e.g. above 30 could be used. This way we could reach a conclusion to see whether or not age affects conformity. Furthermore, jenness's study which is described briefly in the introduction could be used with slight changes. An experiment using the same task as this experiment i.e sweets in a jar could be done, however the aim would be to see how the majority are affected by the minority. ...read more.

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