I am going to compare the two advertisements l have been given, one is 'Save the children' and one is 'Barnardo's'.

The first 200 words of this essay...

S.Ely

I am going to compare the two advertisements l have been given, one is 'Save the children' and one is 'Barnardo's'.

The points l am going to discuss are logo and contact information, slogan use of emotive language, use of repetition, pictures, use of 'you', message, appeal and target audience.

The logo in the 'Save the Children' leaflet is the upper half of a body reaching g upwards. It is encircled by a thick line with a gap before it reaches the body.

The contact information is not clearly seen, it is in small print, in while writing, against a grey background below one of the logos and slogans. It is in a clear font style and states all of the necessary information. It includes the 'Registered Charity Number'. The logo is usually blood red on either a grey, white or black background. It is placed a lot throughout the leaflet but on the last page it is placed next to the contact information in a clear place so that the contact information follows the solution having a bigger impact on YOU making a donation.

The logo on the 'Barnardo's' advertisement only appears once.