• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

investigating levels of majority influence

Extracts from this document...


Investigating Levels of Majority Influence in Different Genders Abstract: An investigation into the effects of majority influence in different genders was carried out. In the investigation participants were shown images popularly regarded as disgusting and then were drawn into discussion regarding these items. Male and females responses were recorded and compared with in terms of conformity. The results were statistically significant; x2 = 23.7, p<o.o5. The implications of this investigation are that in modern day society males are less influenced to conform than women. Also that women are more likely to conform perhaps due to peer pressure and not wanting to be 'the odd one out'. Further could investigate the levels of conformity within a variety of ages, between males and females; since the study only focused on a fixed age group. Introduction: This investigation will focus on the effects of gender differences in majority influences. Majority influence (social influence) is a 'process by which a person's attitudes, beliefs or behaviours are modified by the presence or actions of others'. The aim of the investigation was to see whether or not there would be a higher score of majority influence in males or females. Also not a lot of research has been put on this study, although previous research, done by Zimbardo and Leippe (1991), had shown that women conform more than men. This could be due to peer pressure with friends and also women feeling too insecure to give out their true opinion on things. Also if the women participants in Zimbardo and Leippe's study were put in a certain situation and chose answers that nobody else agreed with this could leave them feeling very embarrassed and seen as the 'individual'. ...read more.


* Most importantly, all results collected from participants will be kept confidential, furthermore all the participants have a right to withdraw at any time if they feel any what uncomfortable. Results: The results will be analysed using Pearson's chi square inferential statistical test. This is suitable for the data in this investigation because: * It measures the relationship between 2 conditions, in which our case was the level of conformity between males and females. * We used nominal data * We used a independent group design Graph of Results: The results of the experiment can be seen in the graph: This graph represents the levels of conformity between male and females and shows the amount of times conformity took place. The females conformed 46 times in the experiment whilst the males only conformed 16 times. This graph shows that the females conformed more than males and also that my hypothesis was right since there was a significant difference between male and female conformity levels. The raw data can be found in appendix C. Findings of the Statistical Test: Following a statistical analysis of the data, it was found that the value of X2 = 23.7 (p< 0.01, df =1). So the experiment hypothesis is accepted, so we can conclude that 16-18 year old females conform to majority more than males. Discussion: Explanations of Findings: A possible reason why the females conformed more than the males could be to do with pressures with modern society. Or women having a low self-esteem and/or low confidence in themselves, so they may feel as if to conform is ways of making themselves feel better. ...read more.


Implications and Further Research: The implications of this investigation are important because it shows the different conformity between genders. Also it suggests that one gender group conforms more than the other. This goes well with Zimbardo and Leippe's study (1991) who stated that men conform less than women; this finding went well with the results we got. Also that men may conform less in order to feel more independent, whilst women may conform more due to them wanting to feel more accepted. This again goes with Zimbardo and Leippe's study. Further research in conformity within males and females could focus on how gender roles vary with ages, because different ages were not a variable in the present study. This could be further research I can focus on since we failed to take different ages into account. Also by doing this we would be able to see whether or not we would get the same levels of conformity as before. Most importantly it will increase the population validity of the study. Also we could use a larger number of participants to increase the population validity, although it may take too long to find a larger sample of participants. In addition participants would be required to write down their answers instead of calling them out, by doing this, this will make the levels of majority influence different from our previous research. Further research could also involve setting the participants in a different environment. By doing this, this will enable me to see whether or not different environments can affect the levels of majority influence between both genders. A possible hypothesis for this further research could be: 'A certain fixed age group will have a higher level of conformity then the other. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Social Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Social Psychology essays

  1. The aim of this experiment is to find out if people will conform without ...

    Repeated measures which involves using the same participants in both groups was not used because "order effects" could occur which would mean that the results would be void due to the participants knowing what is happening. Order effects are experiences in one condition, which may influence behaviour in the next

  2. An Investigation to see whether the halo effect is present when rating personality ...

    of participants may have drawn up different conclusions into the parallels between attractiveness and length of punishment. Further research into the attractiveness of a person and the length of the punishment for a crime commited has been carried out by Pfeifer and Ogloff (1991)

  1. conjugal roles

    With this advantage I can get representative results that represent a wide range of people so I can make generalisations about conjugal roles in middle class families. Also with this quantitative method of research my results could be more accurate as the results will be anonymous and this fact will make people feel safer about answering more personal questions.

  2. Conformity discussion.

    Still, Perrin & Spencer's study was criticized on the grounds that the participants they selected were educated to a high standard and therefore had 'more confidence' in their opinion. This together with Smith and Bond's research suggests that the decline in conformity through time has been largely due to changes in education practices.

  1. The experiment conducted tested the theory of conformity under the influence of group pressure.

    Solomon Asch contributed a classic study of group influence on the individual. His work appeared after the Second World War. Where Sherif stressed how the group outlook influenced subjects, Asch was interested in the grounds of resistance to group pressure.

  2. The Matching Hypothesis

    The race that we will be choosing will be white American/European. As there will only be one race to rate, in the event of an individual being racist then all of the pictures will be rated the same as they are all white.

  1. Matching Hypothesis

    score the participants ranked each couple, the difference between the means of each couple determine the hypothesis ' there will be a significant correlation between the couples.' The graph above shows the male and female mean scores; the results are very scattered and therefore don't show a significant correlation.

  2. Outline Some Criticisms of Majority Social Influence Research and Consider Whether these are Fair

    pressure- students feel greater pressure to conform in order to fit in. Perhaps it is more important to this sample group to conform, and to be accepted and liked than in other sample groups. The study may also show historical bias, as the results may be different if carried out again today.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work