JANAKI D
PGPMS A
Kellogg cereals and children’s television advertising ROLL NO:18
Kellogg cereals and children’s television advertising
Background
- Kellogg’s is the largest manufacturer of ready-to-eat cereals. Its sales alone total more than that of the 2nd & 3rd largest manufacturers.
- Since 1970 a debate has been on as to whether Cereals form a nutritional food supplement for children.
- At various periods there has been a call for a ban on all advertisements for children. Reasons stated were