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More sex, Less Side Effects

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1999 More sex, Less Side Effects The Centre for Media and Public Affairs (CMPA) has released a study of the sexual content of primetime broadcast television, premium and basic cable, music videos and popular movies for the 1998-1999 viewing season. The study examined 284 TV series episodes (2 from each show), 50 TV movies, 189 MTV music videos, and the 50 top-grossing feature films of 1998. This study is accompanied by two others, "Merchandizing Mayhem", which examines violence in the media, and "The Rude and the Crude", which studies the use of profane language in popular culture. - Researchers identified 5,152 separate scenes featuring sexual dialogue or behaviour, including 1,420 scenes containing images or dialogue of a "hard-core" nature (ie; sexual intercourse, oral sex, incest and other sexually explicit behaviour). - Network shows averaged one scene containing sexual behaviour or discussion for every four minutes of running time during the 1998-99 season. - Premium cable shows averaged about three sexually charged scenes- including one of a "hard core" nature- for every four minutes of programming. "Hard-core" images and dialogue seldom occurred in broadcast (one every 10 minutes) and basic cable (one every 12 minutes) programming. - Of all images depicting sexual intercourse, only 2 per cent had physical consequences such as pregnancy. ...read more.


Although the infants did not differ on any objective measures, girls were rated as littler, softer, finer featured, and more inattentive than boys. Other studies have revealed that parents treat male and female infants differently.... Fagot (1978) observed that parents of toddlers reacted differently to boys' and girls' behaviors. Parents responded more positively to girls than boys when the toddlers played with dolls, and more critically to girls than boys when the toddlers engaged in large motor activity [Stern et al 1989, page 502,]. Expecting different behavior from boys and girls can be a self-fulfilling prophecy: If one sort of behavior is expected and encouraged, the child will be more likely to continue it. Children also have been shown to have formed sexual stereotypes as early as at two years old [Weinraub et al 1983, page 33]. For example, Preschool children also have a good grasp of adult-validated sex-stereotyped beliefs about children's behavior. When asked in an interview-like situation which of two paper dolls --- `Michael' or `Lisa' --- would like to do certain activities in nursery school, end up in certain future roles, and have certain character traits, children to years old showed an impressive depth of knowledge (Kuhn, Nash, & Brucken, 1978). ...read more.


Most children answered this question. Although the majority thought computers were for both genders, the boys were not as sure of this as were the girls (71% of the girls and 57% of the boys). Of the minority, more children thought computers were for boys only (14% of the boys and 11% of the girls) than thought computers were for girls only (7% of the boys and 4% of the girls) [Kiesler et al 1985, page 456,]. The point of this section can be illustrated by the following incident: A group of parents arranged a tour of a hospital for a group of twenty children: ten boys and ten girls. At the end of the tour, hospital officials presented each child with a cap: doctors' caps for the boys, nurses' caps for the girls. The parents, outraged at this sexism, went to see the hospital administration. They were promised that in the future, this would be corrected. The next year, a similar tour was arranged, and at the end, the parents came by to pick up their children. What did they find, but the exact same thing --- all the boys had on doctors' hats, all the girls had on nurses' hats! Steaming, they stormed up to the director's office and demanded an explanation. The director gently told them, `But it was totally different this year: We offered them all whichever hat they wanted'" [Hofstadter 1986, page 156,]. ...read more.

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