My assignment is to do a pop-up book of my choice and I chose to do it on the teletubbies.

Situation

My assignment is to do a pop-up book of my choice and I chose to do it on the teletubbies, as my little sister likes them and I have all the resources and research that I could get at home, also I will give the little book my little sister when it has all been completed.

The teletubbies developed in America on the 26th February in 1995, it then became a big hit in the u.k a few months later.

The teletubbies products are sold worldwide-everywhere and are very popular and are liked by younger children of both genders.

They are sold on the internet on auctions and official teletubbies websites.

They are sold in retail outlets such as Argos, Index, Woolworth’s, Marks and Spencer’s, they are also sold on the market, and they are sold at most high street stores as they are a leading brand of toys.

The people that I assume buy the most amount of teletubbies toys are adults, as they will be buying toys for the little kids for birthdays and Christmas and special occasions.

The type of people that I think the product of the teletubbies attract is younger children aged between two to 6 or 7 and I think that it will be attracted by both genders.

The product and the actual teletubbies are extremely popular and I would say that they are one of the most popular toys around.

There is a lot of competition on the market as younger kids also like toys and programmes like ‘The Tweenies’, ‘Postman Pat’, ‘Three little pigs’, ‘author’, and ‘Pingu the penguin’.

So although the teletubbies have a lot of competition, they are still very popular in the children’s eyes.

Function

My pop-up book needs to be colourful and have big writing and colourful writing so that it will be attractive and appeal to the children.

My book hopefully will have touchy feely materials so again it will look attractive and appeal to the children.

My book shall contain a maximum of three mechanisms, and the purpose of my project is too entertain and teach the younger and this will mean give them skills in things like reading, writing, colours and shapes. Etc.

The thing that might fail is the making of my pop-up book is the making of the mechanisms, and the way that I will make sure that it does not fail is by test them a few times, like try them over and over, and also make sure that all the sides are glued down properly and also make sure that it is fixed to the right and that all the measurements are the same.

Size, w+s.

When making my pop-up book I will have to make sure that all the sides of the actual book and mechanisms are all the same size.

I will also have to make sure that the weight is easily light so that the little children who read the book will be able carry the book with them where ever they want too.

Also if the book is heavy parents will not buy the book for the child as thy will think that the book will not be suitable for the child, so if it is light in ...

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Size, w+s.

When making my pop-up book I will have to make sure that all the sides of the actual book and mechanisms are all the same size.

I will also have to make sure that the weight is easily light so that the little children who read the book will be able carry the book with them where ever they want too.

Also if the book is heavy parents will not buy the book for the child as thy will think that the book will not be suitable for the child, so if it is light in weight then the parents will buy the book for the child and the child will find it easy to carry about.

The shape of the book will need to be a suitable shape as if I do silly shapes then there will be lots of sharp corners, and I do not want to have sharp corners on my book because of the safety of the children, I do not yet know what shape I will have my book but I would like it to be fancier than just a square shape.

Durability

I will expect my book to last a very long time and as little kids do bite a lot of stuff and suck toys and books I will use tough materials such as corrugated cardboard.

The materials that I will like to use are tough and strong materials but I do not want this to affect the cost and sales of my product.

The cost of the materials will definitely determine this as if I buy cheap and not strong or tough materials then they will be easily bitten or ripped by the little children, but if I buy strong and tough materials and a pay a little bit more, then it will be harder and more difficult to rip, this will be dearer but will be worth it in the long run as I will get more parents buying the book and this will increase profits and then I will beable afford the materials.

Aesthetics

These are the images that my target market will require:

Red, green, blue, orange, yellow, purple, brown, pink, fuchsia, aqua, turquoise, grey, lime, teal and black.

These are the types/styles of writing that I could use in my book, some are unsuitable and I will explain why:

Times new roman-suitable as it is plain and clear and easy for the kids to read.

Imprint mt shadow-not very suitable as it isn’t very clear for the kids to read.

Bauhaus 93-not very suitable for kids as it is unclear to read.

Accent-not very suitable but it is fairly clear.

Alfredo’s dance-not very clear so it is unsuitable for kids.

Batang-clear and suitable for kids reading.

Lucida console-clear and spaced out so that I will be very suitable for children.

Tahoma-also clear and spaced out writing so will be easy to read.

Goudy stout-easy but not clear.

Ktisten itc-nice writing but not too clear and suitable for kids.

The texture of my book will be all different materials, and will be included on the materials page, but the textures will be soft, smooth, rough, shiny and more.

The patterns of this will be all different, there will be patterns that younger children would be interested in or what would appeal to them, such as colourful ones.

All of the patterns and styles will all appeal to the actual sale of the book.

I will not use fashion trends as the teletubbies do not have fashion trends but I will use all the original characters and all their trends e.g. tinky winky carries a hand bag, po rides on a scooter, laa laa has a football and dipsy has a hat, so I will use all of these.

Ergonomics

I would make my product easy to use by making the pages big and thick so it is easy to turn for the younger children to turn.

I will measure my little sisters hand span so that I will know about the size that other little children and then I can make a book smaller so that it will be easily carried around by youngsters.

The height of the book will not be very big as there will be really small children looking at the book so it can’t be too big, the book will not be too small so it will be the right size of the children reading it.

The mechanisms will be easy to use and will be sensible to the younger children, the vision of the book will be sensible and clear.

The grip of the book will also be easy to hold, for all of these I will need to consider anthropometric data on the human form.

Safety

I will definitely need to consider safety in the making, producing and selling of my book.

The safety of the children will be very important, as I can’t have sharp edges/corners, or things that children can pull off and put in their mouths.

Also there is safety for all kinds of children’s toys here are just a few examples:

SOFT OR CUDDLY TOYS

Put your finger nails behind the toy's eyes (if you can) and nose or anything else that could be pulled off. Give it a sharp tug. If it comes off it could be swallowed by a small child.
Toys with long hair are not very suitable for young children as loose hairs might get into their mouths.
Carefully feel around the toy for any hidden spikes or sharp points.
Take hold of the fabric either side of any seam. Give it a good pull. If the seams come apart a child might choke on the stuffing.

RATTLES

Check that you cannot get at the chimes or beads that make the noise. These could be swallowed or may cut a baby.
Check that there is nothing which could cut or come off and choke a baby.
Watch out for ribbons or strings which a baby might get hold of and which could choke it.

TOY CARS AND TRAINS

Check for sharp metal edges. Edges should be rolled, folded over or covered so that they cannot cut you.
Give wheels and tyres a good tug to make sure that they will not come off easily. If they do they could be swallowed and choke a child.

ROCKING TOYS/HORSES

These toys could tip over so check them carefully by rocking backwards and forwards and from side to side. A child could fall against something.
* Never use rocking toys next to glass e.g. low windows or patio doors.

BOARD GAMES

There are no specific standards for board games but many parts of BS EN 71 may apply, for example, ensuring that there is an age warning label about the small pieces that make up the game.

PULL ALONG TOYS

For children under 3 the cord on the toy must be more than 1.5 mm thick. This could stop a child's fingers being cut if the toy gets stuck while a child is pulling.
Check that the cord does not have any knots or fastenings which could make a slip-knot. This could form a noose and might trip or strangle a child.

ELECTRICAL TOYS

No child's toy should plug straight into the mains electricity supply. Toys for younger children should have batteries which are well secured so that only an adult can get to them and take them out.
Always follow the manufacturer's instructions for using batteries. Never let a young child get hold of button batteries. Although they are unlikely to choke a baby, they can do great harm in the stomach.

IMITATION HELMETS

All imitation helmets and protective gear should have a warning label stating 'Warning! This is a toy. Does not provide protection'. If you need e.g. a cycle or skateboard helmet ask at a reputable cycle or sports shop.

KITES

Check that kite lines are not metal, they could conduct electricity.
* Kites with cords of more than 2 metres should have warnings stating 'Warning! Do not use near overhead power lines or during thunderstorms.'

FOLDING TOYS

Toys like pushchairs or ironing boards that fold could trap fingers. Use a pencil to test whether or not this could happen. Watch out especially for spring-loaded folding mechanisms.

TOY BOXES

Check that there is a safety stop or locking device and that it works.

Finally.......

Injuries can happen if you leave toys lying around. It is very easy to trip and fall over them. About half of all toy related accidents are due to falls. This can be avoided by keeping toys in a toy box. This will also help to keep unsuitable toys away from young brothers and sisters.

WARNING

Always make sure that you keep and read instructions and warnings.
Always comply with age warning symbols.

The British European Standard BS EN 71-6 specifies the use and design of a graphical symbol for age warning labelling on toys not suitable for children under 3 years of age.

The purpose of the symbol is to inform adults that the toy might be hazardous to a child under 3 years of age. This does not apply to toys which are obviously unsuitable for young children, such as chemistry sets for example.

Use and design of the symbol

The age warning must be clearly legible at the point of sale of the product.

The age warning is shown as a symbol or in words. It will appear either on the toy itself or the package.

The British European Standard BS EN 71-6 specifies the use and design of a graphical symbol for age warning labelling on toys not suitable for children under 3 years of age.

Use and design of the symbol

The age warning must be clearly legible at the point of sale of the product.

The age warning is shown as a symbol or in words. It will appear either on the toy itself or the package.