• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

OCR Psychology Assignment coursework

Extracts from this document...


Assignment Word Count: 998 The article "Fashion company's shock tactics in the fight against size zero" appeared on the Daily Mail's Website on Tuesday, September 25th 2007. 1. Assumptions The first psychological assumption is that the use of shock tactics by way of an image portraying a naked anorexic woman will "jolt the fashion industry into action over the problem of anorexia". The article suggests that the use of strong fear appeal will be enough to provoke behavioural change and an awareness of the illness. A fear appeal is a technique used to persuade an audience into behaving in a particular way by arousing a fear of the consequences of not following the message given. The effect of fear appeals was studied by Janis and Feshback (1953). The second psychological assumption is that "the fashion industry and the obsession with stick-thin size zero models" is to blame for the increase in cases of anorexia. ...read more.


Evidence that supports the second assumption was provided by Albert Bandura (1965). Bandura showed three groups of children tapes of a man being aggressive towards a doll. The first group saw the man being rewarded for his actions, the second saw him being punished and the third were not shown any consequences. The children were then placed in a room with a similar doll and observed. Results of the study showed that children were significantly more likely to imitate aggressive behaviour when they had observed the model being rewarded. Bandura labelled this imitation "vicarious leaning." This forms part of the social learning theory suggesting that behaviour is learnt through observation and imitation. This supports the second assumption as people observing models within the fashion industry witness them being rewarded for being thin with fame and fortune, and subsequently imitate their behaviour in order to gain the same rewards. They try to be as thin as the models by starving themselves and consequently become anorexic, as the article would suggest. ...read more.


If people are exposed to healthier-looking models, people may develop healthier eating habits. This however assumes that size 0 models are ill, and could be perceived as discrimination against healthy individuals. There may be resistance against this motion from the fashion industry and models themselves. In relation to the third assumption, Kjels�s et al's study suggests that males are also susceptible to anorexia. Therefore people need to be made aware of this to increase the perceived susceptibility, especially in males. Health promotion could include information on male anorexia, and contain pictures of male sufferers who are willing to share their stories. If awareness of anorexia in males is raised and the stereotype of it being a typically female disease scrapped, then the number of males who seek help will increase. However if males do not perceive themselves susceptible they are unlikely to choose to read the health promotion in the first place as they believe it to be a female disease. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Social Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Social Psychology essays

  1. psychology assignment

    They were informed that no physical aggression was permitted. The participants were then left to their roles of either prison guard or prisoner. The findings of the study were that the prison guards became more and more verbally and physically aggressive.

  2. Anxiety disorders

    Illness or injury type phobias tend to occur in middle age. Other specific phobia types tend to develop in childhood but can occur at any time. Women are much more commonly affected than men. It is the most common type of phobia and the least disruptive to everyday life as the individual can often simply avoid the specific feared stimulus.

  1. Psychology Phobias Coursework

    These included the study Bennett-Levy Marteau and Sharma. Bennett-Levy and Marteau (1984) showed there is a strong correlation between fear of small harmless animals and an animals' appearance. Specifically it is seen that the amount of fear expressed is related to the extent of the difference from the human form.

  2. Eating Disorders

    * Irregular menstrual periods. * Irregularities in heartbeat. Psychological symptoms. The psychological symptoms of bulimia nervosa include; * Uncontrollable urges to eat vast amounts of food. * An obsession with food, which involves constant calorie checking. * Distorted perception of body weight and shape. * Mood swings. * Anxiety and depression, low self-esteem and guilt.

  1. Psychology Coursework

    The results will be presented as a scattergram to indicate whether there is a negative, positive or no correlation between the variables. The results will also be analysed by calculating the mean, median, mode and range, to identify what they highlight in relation to the aim of the experiment.

  2. Psychology : For the article A2 coursework.

    in terms of lifestyle choices. In his study, participants were divided into groups randomly, but were made to believe that they had a difference of opinion about which artist they preferred. They were given matrices, where they would have to choose a box with two numbers in it; one number

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work