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Outline and Evaluate explanations of media effects on anti-social behaviour

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´╗┐Outline and Evaluate explanations of Media effects on anti-social behaviour. One explanation of media effects on anti-social behaviour is called observational learning, which is described to be where we observe and identify with onscreen hero models. We will start to imitate their behaviour depending on the consequences and since we see that heroes are successful we wish to repeat the success. This is social learning theory since the reward of success increases the chances of imitating the behaviour. However, since heroes also use violence and can still gain success it means that observing an onscreen hero may lead an individual to repeat the violent behaviour and an explanation for anti-social behaviour. In support of this explanation Bandura set up an investigation using a bobo doll and children aged 3 to 5 years old. Bandura wanted to see whether children observing behaviour will imitate them, so split the children into groups were they either watched adults beat the bobo doll or act gently towards it. ...read more.


Moreover, frequently watching violent or aggressive tv and movies leads to schemas being produced. For example this means that if a situation arises that is similar to a scene from you memory the response appropriate may be perceived to react violent according to the schema. This is another explanation of the effects of media on anti social behaviour. Evidence for this comes from the study by Josephson and the junior ice hockey players. In the study junior ice hockey players were purposely wound up and aggravated before a match and shown a video tape. They were split into different groups and watched different videos where one had a referee with a walkie talkie and the other with a ref without a walkie talkie. Then when the match started it was found the group who had a ref in the game with a walkie talkie and watched the video with the walkie talkie showed the highest levels of aggression and frustration. ...read more.


However, Cumberbatch argues that watching onscreen violence does not make you violent. He comments that it is different; onscreen violence and real world violence and that frequent viewing of onscreen violence desensitises you to that and not real world violence. Cumberbatch argues that onscreen violence makes you frightened and not frightening, undermining this explanation. Finally is the explanation called justification; this explanation is defined as television offers children a justification for their behaviour since television is used as a moral guideline for what is and for what isn?t acceptable. Since children watch their heroes often display violence to beat the bad guy they may look to use that behaviour as a justification for their own. It diminishes concern and guilt over consequences of their actions as anti social behaviour on screen goes unpunished. In support of this explanation are shows like ?A-team? often use violence to win the battle and this may lead a child to believe it is ok to use the same, ?appropriate? behaviour just because their onscreen hero has, so this means our actions can be justified and means children will be more inclined to use anti social behaviour. Word count: 882. 4 Explanations. ...read more.

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