Social Learning Theory

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Social Learning Theory

Theorist: Albert Bandura

Social Learning Theory: Social Learning is on the nurture side of the Nature Vs Nurture debate. The main concept of the social learning approach is that you learn by observing the behaviour of others and the outcomes of those behaviours. For example, if a child was to see someone getting positively rewarded, they would copy the behaviour to receive the reward. Whereas, if they were to see someone being punished they wouldn’t copy it. (Van Wagner K, 2005)

Social learning theory explains human behaviour in terms of continuous reciprocal interaction between cognitive, behavioural, and environmental influences. (Learning-Theorists, 2009)

Albert Bandura stated in 1977 that "Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behaviour is learned observationally through modelling: from observing others, one forms an idea of how new behaviours are performed, and on later occasions this coded information serves as a guide for action." 

Modelling is a method used where the client learns from imitation alone, without any specific verbal direction by the therapist. (Wikipedia, modelling, 2008) The conditions that must be in place for effective modelling are:

  • Attention – A persons characteristics determine their attention level; such as sensory capacities, arousal level, perceptual set, past reinforcement. (Learning-Theorists, 2009)
  • Retention – Retention is remembering what you paid attention too, such as mental images, sounds, symbolic coding. (Learning-Theorists, 2009)
  • Reproduction – This is when you reproduce what it is you paid attention too, such as physical capabilities and self-observation of reproduction. (Learning-Theorists, 2009)
  • Motivation – Motivation is having a good enough reason to imitate what you paid attention to in the beginning. Motivation can be past, promised and vicarious. (Learning-Theorists, 2009)
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Albert Bandura                                                            

Albert Bandura was born on the 4th December 1925, and is a Canadian psychologist that created the Social Learning theory. (Wikipedia, Albert Bandura, 2008)

He first started research on the Social Learning theory whilst he worked in the Department of Psychology at Stanford University. Working along side one of his students Richard Walters; they studied human motivation, thought and action which he then furthered to social learning and ...

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