The contents of this essay will explain different psychological approaches to health and social practice

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Leah Skinner100102206Donna Croasdale

Applying Psychological Perspectives

The contents of this essay will explain different psychological approaches to health and social practice; compare two psychological approaches to health and social care provision; and conclude with an evaluation of the two approaches.

For numerous individuals, consuming alcohol is nothing more than a pleasant way to relax and socialise with relatives and companions. Individuals with alcohol use disorders, conversely, consume alcohol to excess, endangering both themselves and others.  This essay will explain how differing psychological perspectives aid individuals with alcoholism and differing conditions to recover by applying the approaches. (American Psychological Association, 2012)

Individuals with alcoholism (alcohol dependent) have lost reliable control of their alcohol use. It does not concern the type of alcohol and individual consumes, or the quantity in which they intake: Alcohol-dependent individuals frequently do not have the capability to stop drinking once they begin the consumption. Alcohol dependence is characterised by tolerance (the need to drink a greater quantity to achieve the same "high") and withdrawal symptoms if drinking is suddenly discontinued. (American Psychological Association, 2012)

The Behaviourist Perspective and Health Care Practice

The behaviourist perspective consists of two components of the conditioning theory- classical conditioning; which claims behaviour is learnt as a result of association (Stretch et al, 2010). Frequent alcohol consumption would consequently be performed, as individuals would associate positive aspects of their life with alcohol, thus they would continue the consumption. Such associations could be made with laughter and enjoyment, despite the fact that this may not be directly as a conclusion on the alcohol intake; maybe the atmosphere in which alcohol is consumed. An additional association may be having greater confidence when intoxicated and for adolescents having a sense of maturity; and operant conditioning, which explains behaviour in terms of reinforcement (Stretch et al, 2010). For instance, if an adolescent had an alcoholic beverage, and consequently is more socially accepted by his/her peer group, then this may positively reinforce the adolescent to consume alcohol on a differing occasion. Additionally, a positive reinforcer could possibly be having good time when consuming alcohol, and so desiring to endure this on a additional instances. In spite of this, these specific reinforcers also have the capability to be detrimental, as when an individual consumes alcohol; they have a tendency to disregard other anxieties, and subsequently are reinforced to consume alcohol to neglect problems.

A behaviourist Psychologist can begin with the individual with alcoholism by assessing the types and degrees of problems the individual has experienced. The results of the assessment can offer initial guidance to the alcoholic concerning the treatment they require and aid the motivation of the drinker to receive this essential treatment, aversion therapy for example. (American Psychological Association, 2012)

Alcoholism is a behaviour which can be conquered using this method. In this case an aversive response to the alcohol is necessitated, rather than a congenial one. Alcohol is frequently paired with an emetic drug (which induces vomiting); this is with the purpose of the service user associating the alcohol with this. Alcohol rehabilitation aversion therapy is effective as it targets signals for those memories with an aversive response. Environmental stimuli- such as the senses (taste, smell, sight etc) and the location generally introduce impending pleasures to the brain when in conjunction to alcohol consumption. These stimuli are used with a medically supervised stimulus to create an aversion, or an unpleasant motor response such as nausea and as a result it becomes a conditioned response. (Shadel, 2011)

The Behaviourist Perspective and Social Care Practice

The behaviourist approach is used in a social care setting to do similar things as the health care services. The main aim is to change and shape the individual’s behaviour to understand that there is a way in overcoming the difficult behaviour (Stretch et al, 2010). Within a social care setting like a school for behavioural problems the operant conditioning of the behaviourist approach can be used. As when the child behaves they can be resulted with a reward. This will have a chain reaction and the child will then follow the classical conditioning and will begin to associate positive behaviour with reward, therefore they will be conditioned to behaving in a certain manner.

The behaviourism approach is based on the assumption that learning occurs through interactions with the environment. Rules and regulations are placed in education systems to allow the children a standard outline of a basic routine. The school routine can also be considered as being a classical conditioning. As the child is conditioned, as the school routine is imprinted in them and what is required of them during a school day.

Classical and operant conditioning are useful to be utilised in a social care setting as, positive (a reward is given or received in payment for good behaviour) and negative (a punishment- an alteration in an individual’s environment that occurs after a given behaviour or response which reduces the likelihood of that behaviour occurring again in the future) reinforcement can have a beneficial impact on an individual’s behaviour. (Stretch et al, 2010)

The Social Learning Theory and Health Care Practice

A similar yet different approach is neo-behaviourism, which is associated with the social learning theory. This attempts to explain all behaviours in terms of observation and imitation. Therefore an individual learns to behave in certain according to the actions of the individual which surround those (Stretch et al, 2010). For example, if an adolescent has parents or guardians who drink alcohol frequently, the individual is influenced that drinking alcohol in such volume is not an issue.

This also is similar with peer groups, as individuals tend to be influenced by individuals of a similar age and gender. Individuals are also influenced by others of whom they admire and respect, consequently according to this approach, the media would play an important role (Stretch et al, 2010). For instance, if an adolescents favourite actor was involved in an advertising campaign for an alcohol company or was seen consuming alcohol this may encourage the individual to imitate this. This can be in terms of vicarious reinforcers where you acknowledge that others are being rewarded for certain behaviour (Stretch et al, 2010); subsequently, witnessing individuals having a good time and consuming alcohol, would reinforce the adolescent to also consume alcohol.

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Research demonstrates that the main reason that children do not use alcohol, tobacco, or drugs is because of their parents or guardians- as a result of their positive influence and due to their offspring having the knowledge that actions such as this would disappoint them. Therefore it is paramount that parents/ guardians develop a strong relationship with their children and interact with them concerning substance abuse. (National Crime Prevention, 2012)

Parents can avert alcoholism by being a positive role model by demonstrating ways to solve problems, have fun, and manage stress without using alcohol; pointing out examples of irresponsible ...

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