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The effects of media on prosocial behaviour.
The first 200 words of this essay...
The effects of media on prosocial behaviour
There has been substantial number of studies that has provided evidence for the potential
value of the media for the development of prosocial behaviour. Prosocial behaviour can be
defined as helping behaviour, altruism or generally any behaviour that is positive and
calculated to promote the interests of society.
Television programmes contain many examples of good behaviour acting kindly and with
generosity. Studies demonstrate that children may imitate forms of prosocial behaviour such as
altruism, positive interaction with others when exposed to models who display such behaviours.
This is especially true when the model is rewarded for their behaviour.
In Bryan and Bryan's (1970) study, 6 to 9 year olds were shown a specially recorded filmof a
character bowling and winning gift certificates. 3 conditions:
1. the character gave some of his certificates to charity
2. He kept them to himself
3.The charater also preached the emnrts of giving to charity.
After watching the film, the children were put in a similar situation and wer observed to see if
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""Dean Hil. l Media, Business, ICT, History and Sciences. University Student.
""Joanne Barratt. Nursing. University Student.