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The History of TV adverts showing how social and cultural changes have occurred due to advertising on the television

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Introduction

The History of TV adverts showing how social and cultural changes have occurred due to advertising on the television For the very first time, commercial television was coming to Britain with Associated Rediffusion operating the Monday to Friday contract and Associated Television operating the Saturday and Sunday contract. As I said, commercials were seen in Britain for the first time, and the very first one at 8.12 p.m. was for Gibbs SR toothpaste. "It's tingling fresh. It's Gibbs SR toothpaste". The commercial was voiced by Alex Mackintosh over a block of SR in ice, surrounded by 400 gallons of water siphoned from the gents toilet in the Pathe studios in Wardour Street and Meg Smith brushing her teeth. (But what was she doing in a gent's toilet brushing her teeth? Was the ladies toilet closed?) You could say that the initials SR stood for the company that originally transmitted it. 'Sociated Rediffusion! Other advertisers on day one included Guinness, Batchelor's Peas, Brillo, Cadbury's Crosse and Blackwell, Dunlop Rubber, Esso, Ford, Remington Rand, Shredded Wheat, Surf, Watney's, National Benzole, Kraft Cheese, Woman magazine, Coty, Brown and Polson, Express Dairy, Crompton Lamps, Summer County margarine, Ecko radio and television sets and Oxo (a couple of years before the Oxo family first arrived). It cost �975 for one minute and �650 for half a minute's advertising on Associated Rediffusion, while Associated Television were cheaper with �950 a minute and �633 for half a minute. Towards the end of 1955, two long running advertising campaigns began. Murray Mints were too good to hurry mints, and Kellogg's Rice Krispies were full of snap, crackle and pop for the first time. ...read more.

Middle

In an advert you would see a teacher hanging a child on a coat rack. This would cause uproar in today's society, however at the time would have been quite normal. This type of punishment and worse was dealt out at schools throughout the country, and was used by advertisers to sell a product. This has since changed in to days society as if any thing like that had happened in to days school the teach would most probably be sacked. The society has changes as views in adverts had also changed. It was especially used because of the whole mischievous child idea that had come forward. Around this time the next thing up from mischievous child was the gang. Advertisers were especially attracted to using the gang in their adverts because most children wanted to be in one. As you can imagine, selling a product off the back of the gang was very product full for the company. Also as the mischievous child was replaced with the gang, advertisers began to use teenagers instead of children in those adverts that previously used children and the ideas surrounding children as a way to sell their product. As the gang idea moved forward and teenagers began being used as opposed to children the concept of popularity was used a lot more in adverts. In the mid 60s, came the first use of pop music of pop music in adverts. The gang would often be used alongside to boost popularity even more. Towards the end of the 60s came the 'Mods' and 'Rockers'. This really did reflect the society that people lived in with gangs fighting each other down at Brighton. ...read more.

Conclusion

This also provided advertisers with another use for children in adverts. Since children were getting better education and were gaining more individuality, they were becoming almost more intelligent than the adults were and so were a source of information on whatever product was being advertised. Towards the end of 80s, there was a reflection from the past, or more specifically the end of the 70s. Adverts were showing that there was something more to life. Again idealism, or at least a need for idea comes across in a lot of the adverts of the time. And again the advertisers used the idea of going back to remember their youth, which they will remember as good, whereas in fact it might not have been. The 1990s brought some changes to the advertising industry. Cigarette, cigar and tobacco adverts were banned. The amounts of alcohol adverts were decreased. And adverts about "Drink Drivers" and the like became a lot more effectual. Contraception adverts were shown on TV. Society was very much health and safety orientated. The adverts discouraging drink driving and encouraging contraception would not have been around in the 50s so the 90s in a way brought a new type of society. To the society the health and safety of a person was a lot more important than it had been, and previous stereotypes, such as the macho male, were destroyed because it was socially acceptable to be more safe. Towards the end of the 80s and throughout the 90s people became a lot more open minded. Ethnic minorities were shown a lot more. Racism was not really an issue. The society was becoming multi-cultural and was a definite reflection of society of the day. ...read more.

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