• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The History of TV adverts showing how social and cultural changes have occurred due to advertising on the television

Extracts from this document...


The History of TV adverts showing how social and cultural changes have occurred due to advertising on the television For the very first time, commercial television was coming to Britain with Associated Rediffusion operating the Monday to Friday contract and Associated Television operating the Saturday and Sunday contract. As I said, commercials were seen in Britain for the first time, and the very first one at 8.12 p.m. was for Gibbs SR toothpaste. "It's tingling fresh. It's Gibbs SR toothpaste". The commercial was voiced by Alex Mackintosh over a block of SR in ice, surrounded by 400 gallons of water siphoned from the gents toilet in the Pathe studios in Wardour Street and Meg Smith brushing her teeth. (But what was she doing in a gent's toilet brushing her teeth? Was the ladies toilet closed?) You could say that the initials SR stood for the company that originally transmitted it. 'Sociated Rediffusion! Other advertisers on day one included Guinness, Batchelor's Peas, Brillo, Cadbury's Crosse and Blackwell, Dunlop Rubber, Esso, Ford, Remington Rand, Shredded Wheat, Surf, Watney's, National Benzole, Kraft Cheese, Woman magazine, Coty, Brown and Polson, Express Dairy, Crompton Lamps, Summer County margarine, Ecko radio and television sets and Oxo (a couple of years before the Oxo family first arrived). It cost �975 for one minute and �650 for half a minute's advertising on Associated Rediffusion, while Associated Television were cheaper with �950 a minute and �633 for half a minute. Towards the end of 1955, two long running advertising campaigns began. Murray Mints were too good to hurry mints, and Kellogg's Rice Krispies were full of snap, crackle and pop for the first time. ...read more.


In an advert you would see a teacher hanging a child on a coat rack. This would cause uproar in today's society, however at the time would have been quite normal. This type of punishment and worse was dealt out at schools throughout the country, and was used by advertisers to sell a product. This has since changed in to days society as if any thing like that had happened in to days school the teach would most probably be sacked. The society has changes as views in adverts had also changed. It was especially used because of the whole mischievous child idea that had come forward. Around this time the next thing up from mischievous child was the gang. Advertisers were especially attracted to using the gang in their adverts because most children wanted to be in one. As you can imagine, selling a product off the back of the gang was very product full for the company. Also as the mischievous child was replaced with the gang, advertisers began to use teenagers instead of children in those adverts that previously used children and the ideas surrounding children as a way to sell their product. As the gang idea moved forward and teenagers began being used as opposed to children the concept of popularity was used a lot more in adverts. In the mid 60s, came the first use of pop music of pop music in adverts. The gang would often be used alongside to boost popularity even more. Towards the end of the 60s came the 'Mods' and 'Rockers'. This really did reflect the society that people lived in with gangs fighting each other down at Brighton. ...read more.


This also provided advertisers with another use for children in adverts. Since children were getting better education and were gaining more individuality, they were becoming almost more intelligent than the adults were and so were a source of information on whatever product was being advertised. Towards the end of 80s, there was a reflection from the past, or more specifically the end of the 70s. Adverts were showing that there was something more to life. Again idealism, or at least a need for idea comes across in a lot of the adverts of the time. And again the advertisers used the idea of going back to remember their youth, which they will remember as good, whereas in fact it might not have been. The 1990s brought some changes to the advertising industry. Cigarette, cigar and tobacco adverts were banned. The amounts of alcohol adverts were decreased. And adverts about "Drink Drivers" and the like became a lot more effectual. Contraception adverts were shown on TV. Society was very much health and safety orientated. The adverts discouraging drink driving and encouraging contraception would not have been around in the 50s so the 90s in a way brought a new type of society. To the society the health and safety of a person was a lot more important than it had been, and previous stereotypes, such as the macho male, were destroyed because it was socially acceptable to be more safe. Towards the end of the 80s and throughout the 90s people became a lot more open minded. Ethnic minorities were shown a lot more. Racism was not really an issue. The society was becoming multi-cultural and was a definite reflection of society of the day. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Developmental Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Developmental Psychology essays

  1. Free essay


    4 star(s)

    With reference to the diary of Heroard, Postman (1983) argues that it is not written about a typical child but a privileged one; therefore his life certainly had similarities with other children in his social class but was a world away from the lives of the vast majority.

  2. Should boxing be banned?

    Do you think that it is right for children to hear or see about he things that Mike Tyson has done? Are rape, assault or biting someone's ear off the kind of things you want your children to see? However, it could be argued that many other influential figures from

  1. How does watching television influence the behaviours and cognitions of young children?

    Figure one [10]: How does advertising influence/affect us? Although it seems obvious to focus on the influences of television programs, it also seems appropriate to focus on the television adverts that are shown in between programs. It has been argued that ''television adverts are a powerful influence on attitudes'' (Oskamp 1988).

  2. c hallenging a client to change

    feels a possibility, I could start doing some research at looking at other jobs. Counsellor; can you describe how your feeling on this road Chris? Chris; On this road I feel total freedom, knowing I have a job that is out of the college completely feel healthy for me, I

  1. What is it that you like about films?

    The next scene shows Ginger giving a speech to the chickens about freedom. The camera shot used here is a mid-angle shot. This not only shows her body but also allows other characters into the scene. This is a more sociable event, which involves more character interaction.

  2. The idea for my coursework is the potential changing aspirations of teenage girls in ...

    I'm not influenced by them but they have made me really confident.' Where do you see yourself in 20 years time? 'One child, hopefully they will be provided by both parents. I'd like to get married and settle down around 30...

  1. Hertfordshire Leisure market for under 15's.

    become more band aware, their minds and purchase behaviour are influenced by advertising. Children aged between 13 and 15 purchase products or services independently. 2. Psychographic segmentation: Reference to Bill, T.(1992) reveals that the impact of family social class on children's leisure behaviour is valuable to consider.

  2. Discuss Psychology's history

    He introduced a methodology for the inclusion of conscious mental processes and believed consciousness to be the primary object of psychology (function of the mind). And in contrast to Structuralism James emphasised the notion that the human consciousness is not a static element which can be broken down through experiment (no mind body distinction)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work