• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

There are a number of different research methods I can use for my primary research, but I have decided that the methods that will benefit my research are: questionnaires, non-directive interviews and structured interviews.

Extracts from this document...

Introduction

There are a number of different research methods I can use for my primary research, but I have decided that the methods that will benefit my research are: questionnaires, non-directive interviews and structured interviews I am going to begin with a pilot study before going onto my interviews. By doing this I should be able to obtain some valuable information which I will be able to put into numerical form e.g. pie charts, statistics and percentages. This is a big advantage as I will be able to compare data easily and it will give me a better understanding of what teenage girls feel about the pressures of dieting. Questionnaires are also a cheap, efficient and fast method for obtaining large amounts of information, which is helpful to me, as I do not have much time to carry out my primary research. Potentially, information can be collected from a large portion of a group, but this potential is not often realized as returns from questionnaires are usually low. ...read more.

Middle

My second research method is unstructured interviews. With non-directive interviews there are few problems of misunderstanding or misinterpretation and the interviewee is not restricted to set questions like in questionnaires, they can really say how they feel. The respondent is in control of the content of the interview and is free to explore any aspect of the topic they want. This will give me a more in-depth and detailed insight into the real thoughts and feelings of the interviewee. However, there are a few disadvantages with using this method. By using an unstructured interview it is difficult to generalise as it is a small sample, and in my case only one persons opinion. This also makes it harder to analyse or make any generalisation that all girls feel the same way as the respondent does. There could also be interviewer bias which is quite a big disadvantage. I could in some way influence or direct the answers given by the interviewee, therefore the respondent may change their answer according to the type of question given. ...read more.

Conclusion

A longitudinal study is an ideal way of understanding social life at one point in time, but in order to understand social life in the present it is essential to see it as a development from the past. This method requires a picture of social life over a long time which is not possible for me to do. With participant observation the number of people observed is small therefore generalisations are not possible. This method would not be very useful to my project either, as it would be hard to observe people's eating habits without asking personal questions about weight etc and many people would find covert observation for my topic unethical. A case study could be a good source of primary data for me to use as they can give a more detailed picture than research based on large samples. However, as they are seen as one off examples they cannot be seen as representative. They are also quite time consuming. I am confident that my chosen research methods will provide me with some valuable information from which I can analyse and draw a conclusion from. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Social Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Social Psychology essays

  1. whether leading questions can affect a person's memory of a question and insert an ...

    This would have led the participant to answering the questions differently than they would in the absence of the noise. To control this variable, the experiment was conducted in the library on a Wednesday afternoon when most students are outside to minimise disturbance.

  2. Psychology Questions Ansewered

    Freud (Little Hans) Thigpen and Cleckley (multiple personality disorder) Gardner and Gardner (Project Washoe) Describe how the case study method was used in your chosen study This question is asking you to describe what was done in the study. The key thing to note here is case study. You need to work with a definition of case study as you answer the question.

  1. Focus Group Research gives the researcher access to tacit, uncodified and experiential knowledge in ...

    J. Ursin (2000,p.2) defines different types of knowledge; firstly, information, which is knowledge that can be seen as 'objective' and 'fragmented'- the positivist perception of 'fact.' 'Skill or know-how is embedded in the individual, as they are able to behave intentionally in order to achieve a certain result.

  2. Research Methodology - Quantitative and Qualitative methods.

    Specialist qualitative research interview) (r) Interviewing Skills * Face to face * People like to be cooperative and avoid conflict => an unconscious indication of agreement or disagreement with a respondent's answer can affect the things they later say * Interview 'rapport' * Sensitivity, ability to talk freely and openly

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work