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This is an advertisement for Disneyland Paris. How does the writer try to persuade the reader that Disneyland Paris is an attractive holiday resort for families?

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Introduction

GCSE EXAM PRACTICE PAPER Q. 1. A. Question: This is an advertisement for Disneyland Paris. How does the writer try to persuade the reader that Disneyland Paris is an attractive holiday resort for families? To analyse how the writer tries to persuade the reader that Disneyland Paris is an attractive holiday resort for families I must first assess how the layout and presentational devices make it seem attractive. Firstly there are mainly pictures rather than a lot of text which is good for children because it is easy to convey the message of how wonderful and amazing Disneyland is, through the images to the children. Children do not like to read through lots of text or may not want to. The images are bright and bold especially the centre image of the 'Kingdom.' It looks very powerful and amazing, especially when compared to the size of the people around it. The effect of this element of the image on the reader is that children especially will be in awe of the Kingdom just from looking at the image. ...read more.

Middle

The writer does this by using vivid vocabulary and powerful adjectives. Such as 'treasure chest of fantasy.' This is also emotive language because it evokes the feeling of happiness and enjoyment. The 'treasure chest of fantasy' also gives the idea that Disneyland Paris is whatever the reader wants it to be. This persuades the reader into going visiting just to experience this fantasy if nothing else. Another powerful persuasive phrase used is ' a dazzling array of attractions, adventure and sights.' This persuades the reader into visiting Disneyland because they want to experience the dazzling sights and the children want to have adventures amongst their favourite Disney characters, also because the phrase uses assonance it sticks in the mind of the reader. The Paragraph under the Main Street USA conveys to the reader the amazing atmosphere to be enjoyed there. The writer has used imagery to evoke a mental picture of the Street to the audience by using phrases such as 'Music fills the air, horse drawn street cars and quaint shops and restaurants reflecting the char, of turn of the century America.' ...read more.

Conclusion

They can show off to their friends about how brave they were at Disneyland. The kingdom is also like a fairytale castle and magical place. The children can relate to this from their storybooks and other things they have experienced. The parents can relate to the images because especially on the main image there are more adults than children and this is comforting to them because they can see that parents can enjoy the Disney experience as well as children. The parents can also relate to the text as the children may not understand some of the more complex vocabulary and this is obviously aimed at the parents. The prices would appeal to the parents because they would probably be within a budget and would be interested in the value for money and choice of meals. The parents would also be more interested in the 'quaint shops and restaurants reflecting the charm of turn of the century America' because the children will not be interested in the history they will only be interested in the excitement of the place. Where as the history is more of a theme which the adults will be interested in. ...read more.

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