The Media is the most effective agency of socialisation. Discuss.
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"The Media is the most effective agency of socialisation" Mass Media 'means public communication reaching a large audience' Examples of Mass Media are television, radios, movies, music, book, magazines, newspapers and internet. Mass media is an agency of the secondary socialisation; a secondary socialisation is happened outside of the family home, after yearly years of childhood and continues throughout your life. Mass Media has seemed to be an effective agency of socialisation. This is true to some extent because now children are spending as more time in front of the television than mingling with their parents and other family members. The message and values that come from the media are very powerful because children tend to model the characters on the television. For example when an advert has been shown with a new product on or with a child they instantly think they need this, its necessity.
For example, the baby will not be able to change its own nappy or feed him/her self. This agency is with you from the day you are born to the day you die. Family is very influential because you develop and learn your language abilities (learning how to talk). Also another important thing that family socialization teaches you is body control: how to go the toilet. However, you do no learn this straight away but they will eventually learn through trial and error. Trial and error is when children work out what is expected from previous experience. If trial and error does not work parents may use rewards, so next time the child will remember and consider 'I will get a present'. In the family home you learn your moral values, what you should and shouldn't do, rights and wrongs.
obeying your boss. This is the same with being punctual, obedient and wearing uniform. This is also an effective agency because it tells us we should accept them whatever the race, ability, class and religion whereas before this was very common but with school educating us with this we have learnt to accept everyone. I think this agency is less effective because people can live with this, in some countries that are less fortunate children are not able to get education and still manage to survive and still a great number of norms and values. Overall, I do not think media is not the most effective agency of socialization. The reason I think this is because it is not as effective as some of the other agencies like school. School is very effective because you learn a lot of information including things from other agencies e.g. you learn about norms and values which you also learn in family but more further.
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