The Media is the most effective agency of socialisation. Discuss.

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"The Media is the most effective agency of socialisation"

Mass Media 'means public communication reaching a large audience' Examples of Mass Media are television, radios, movies, music, book, magazines, newspapers and internet. Mass media is an agency of the secondary socialisation; a secondary socialisation is happened outside of the family home, after yearly years of childhood and continues throughout your life.

Mass Media has seemed to be an effective agency of socialisation. This is true to some extent because now children are spending as more time in front of the television than mingling with their parents and other family members. The message and values that come from the media are very powerful because children tend to model the characters on the television. For example when an advert has been shown with a new product on or with a child they instantly think they need this, its necessity. Also adolescents are very influenced by the media, media has become there subculture- pop culture (e.g. movies, music and TV) to have watches the latest film, to heard the latest song is a sensational thing. The internet has become a very important part of teenage life. This is due to