Alcohol Advertising and Youth: In the article Alcohol Advertising and Youth: A Measured Approach, published by The Journal of Public Health Policy, researchers are investigating the issue of alcohol industries advertising more prominently

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Alcohol Advertising and Youth: A Measured Approach

        In the article “Alcohol Advertising and Youth: A Measured Approach,” published by The Journal of Public Health Policy, researchers are investigating the issue of alcohol industries advertising more prominently to youth (ages 12-20) and less to adults (ages 21 and older, legal US drinking age). The social problem is that more youth (ages 12-20) are developing a greater interest in underage drinking which is in turn causing more alcohol related problems such as alcoholism in younger aged people. “Since its founding, CAMY has published 13 reports on youth exposure to alcohol advertising on television and radio, in magazines and on the Internet between 2001 and 2003.This article summarizes CAMY's methods and findings, and shows how these data are being used to inform policy debates over youth exposure to alcohol advertising in the United States,” (Journal of Public Health Policy Vol.26 NO.3 Para 7).  

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        The Center on Alcohol Marketing and Youth, also known as CAMY, is located at Georgetown University.  CAMY was developed to track the marketing practices of the alcohol industries.  Researchers have found that alcohol companies spent almost 5.5 billion in advertising through television, print and radio ads. “Some exposure of young people to alcohol advertising is inevitable, but it defies common sense for an advertiser to expose the underage (illegal) population more effectively to its advertising than the legal-age (21 and above) population,”(Journal of Public Health Policy Vol.26 NO.3 Para 10).

        The research was based on secondary sources; “statistical sources and ...

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