• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

American values identified by sociologist Robin Williams

Extracts from this document...


WEEK 3 ESSAY * Name: Teresa Austin Course: SOCA103 WA * Date: September 15, 2009 Course Week: Three The magazine I utilized was Reader's Digest. I chose this publication knowing the American values that Robin Williams identified would be represented throughout this periodical. The cover had Paula Dean an individual (Individualism) from the Deep South, I use this as a example of ethnocentrism, where the South enslaved the beliefs that the Southern white race was superior to all others (Racism & Group Superiority), along with the contradiction of values with the "South" being overthrown and the end of slavery. ...read more.


with a patriotic flag in the background. There was a predominant theme throughout the advertisements that caught my attention, mostly with the food advertisements, was the core value of Efficiency and Practicality along with Progress and Material Comfort, this selling technique does appeal to a time constricted society, multitasking, fast food, quick fixes and materialism. The advertisements that had me smiling and thinking of another core value, Activity and Work was an advertisement showing a family on the swings at an amusement park, showing that hard work can be rewarded. ...read more.


This is again a value and a contradiction being depicted in this advertisement for getting a college degree online, the individualism of this woman trying to succeed but the conflict of her being a single mother and trying to achieve her goals is an upward battle. Our industrialized society is well depicted throughout the advertisements, the pattern of medical advertisements sending of message of maintaining good health and longevity abounded. This exercise has enlightened my perusing magazines in a new light looking into the deeper meaning behind the advertisement on the page. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Work & Leisure section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Work & Leisure essays

  1. Explore the ways in which European values and customs are shown to effect African ...

    The bell rings signaling that the train is about to leave. The sellers run along by the side of the train trying to sell their items as they never know when the next train will come. One of these sellers running alongside the train is the old man.

  2. The Reason behind the Increase of Consumer debt and Materialism

    Typically, these students would reflect how they have worked so hard to be where they are that they deserve to be in a high class well-known school. And so, their ambitions escalate. Because of the economic prosperity, people are also given the chance to invent advanced technologies which have changed

  1. The Global Pattern of Aids Infection.

    Beside that, there are no sexual education classes in schools to teach children about the dangers of AIDS and AIDS testing is not widely available in most countries. Most affected area in Africa The most affected area in Africa occurred at Sub Saharan African, particularly in southern Africa where Botswana, Zimbabwe, and Swaziland, the world's top 3 AIDS infected country.

  2. Participant Observation Exercise

    It is Chris that answers the question while unfolding his arms, he agrees that they should go to the refectory later and makes his lower lip more visible whilst nodding affirmatively. This demonstrates a partiality with the idea, his unfolding of the arms suggesting his high level of reception to

  1. Explore the ways in which European values and customs are shown to effect African ...

    Kegoletile has a choice to marry one or the other and of course he chooses Neo. In this culture a good wife is seen to be a wife with good manners and therefore Mathata should be the obvious choice.

  2. Does Mill Successfully reconcile the demands of individual liberty with the demands of general ...

    thought as the remedy of the tyranny of the majority over the opinion of the relevant minority. Mill observed three basic reasons for why we should not suppress the opinion held by the minority. Firstly the opinion held by the minority can be true, proving the majority opinion that we previously held as correct to be false.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work