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An analysis of The Daily Mail.

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An analysis of The Daily Mail. The media item that will be analysed will be the Daily Mail. The aim is to do a content analysis of the paper where the amount and type of crime portrayed is analysed, and do a discourse analysis, where how crime is portrayed is analysed. The Daily Mail is a tabloid newspaper and has the second highest circulation figures, with 2,311,849 in February 2004 and usually consists of 80 - 100 pages. It includes daily coverage on news and sports and contains advertisers. To analyse the crime portrayal and coverage of the paper the Daily Mail was collected on a daily basis over a 1 month period. Collecting for a month was sufficient as it provided representative results. The paper collected was dated from 13th February to 13th March. The target audience of the Daily Mail is the general public. As it is a tabloid newspaper it is an easy read. The newspaper is split between factual information in the form of news and advertisers. A significant amount of space is allocated to advertisers by the newspaper. The newspaper was analysed both using quantitative and qualitative methods. The quantitative method included doing a content analysis. Content analysis includes counting the number of significant events in a day's newspaper and working out the percentage. ...read more.


Discourse analysis involves coding material and identifying themes and patterns in the text. Discourse analysis was done using Young's' (1997) idea on 'Square of Crime'. The idea is based on the notion that crime is a result of a number of forces, these are the state, the victim, the offender and the society. The theory comes from the Left Realist view that crime is not only a product of the four factors but also the result of the relationship between them. All the crime stories reported in the paper involved the offender the victim some sort of control agency, either the police or the courts and the general public. The theory claims that the state and the control agencies work together in reducing crime and this is portrayed in some of the articles. Of the space allocated to crime stories the majority of it would be taken by violent crime stories. The violent crime stories would be given double pages, usually consisting some pictures of the offender and the victim. There would sometimes be a small picture on the side of where the crime took place. The article would be given a large title that would spread over the two pages. Property crime was most likely to be given either one or two columns at the side or at the bottom of the page. ...read more.


The witnesses were seen to work with the police in giving the descriptions of the offender and relevant information they have that could help with the investigation. Most of the victims portrayed in the newspapers were either female, young children or teenagers. There was very little coverage on men being a victim of crime. Portraying females and young children as victims would result in the readers being sympathetic towards them as they are the more vulnerable than men. The offenders portrayed in the newspaper was most likely to be male, very few of the offenders were female. This is very stereotypical as it portrays the men as criminals, when in reality females can be just as likely to commit a violent crime. Also the papers tended to concentrate too much on violent crime and very little of its space were designated to property crime. However property crime is more likely to occur and there is more of a chance of somebody becoming a victim of property crime than violent crime. Crime such as white collar crime weren't represented in the papers at all. The police were the main control agents portrayed in the papers. Although control agents like the courts and judges play an important role in deterring crime they were rarely represented in the papers. HFB10101- Introduction to Crime & Disorder 10/05/2007 Mariyam Kazi Page 1 ...read more.

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