An analysis of The Daily Mail.

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An analysis of The Daily Mail.

The media item that will be analysed will be the Daily Mail. The aim is to do a content analysis of the paper where the amount and type of crime portrayed is analysed, and do a discourse analysis, where how crime is portrayed is analysed.

The Daily Mail is a tabloid newspaper and has the second highest circulation figures, with 2,311,849 in February 2004 and usually consists of 80 - 100 pages. It includes daily coverage on news and sports and contains advertisers.

To analyse the crime portrayal and coverage of the paper the Daily Mail was collected on a daily basis over a 1 month period. Collecting for a month was sufficient as it provided representative results. The paper collected was dated from 13th February to 13th March.

The target audience of the Daily Mail is the general public. As it is a tabloid newspaper it is an easy read. The newspaper is split between factual information in the form of news and advertisers. A significant amount of space is allocated to advertisers by the newspaper.

The newspaper was analysed both using quantitative and qualitative methods. The quantitative