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AS Sociology Coursework

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Does The Media Objectify Women? Sociology Coursework By Karenjeet Kaur Candidate Number: 1144 Aims and Hypothesis Does the media objectify women? My hypothesis is that the media objectifies women. Disparities in society exist between men and women, stemming from media influences e.g. women are seen as inferior to men. My hypothesis is sociological because it's about the representations and different perceptions of women. For instance the impact of objectifying women in society effects how their treated at work, school etc. I also feel that the ways in which the media objectifies women generates stereotypes in society, my experiences of being female makes me passionate in this topic. Mulvey's study 'The Male Gaze' has inspired me researching this area, as well as Wolfe's 'The Beauty Myth.' Word Count:104 Context & Concepts Laura Mulvey's 'Male Gaze' (1975) argues that the way in which films represent female bodies has contributed to the patriarchal stereotype the media uses when reflecting what is defined as 'femininity' in contemporary society. She also thinks that the cinema industry works through a predominantly male viewpoint. By this she means that female bodies are depicted as playthings for male audiences. ...read more.


This research has compatibility to my hypothesis as its stating the ways in which the people objectify women based on things they see in the media. Word Count: 403 Main Research Method and Reasons The main method of research to be used here is content analysis, because this clearly links to my hypothesis as I am analysing how the media objectifies women. I will be measuring the content in men's magazines such as Nuts and Zoo and how their contents objectify women, and this clearly links to both my concepts 'The Male Gaze' and 'Objectification.' The method will enable the collection of quantitative data (numerical) and it is an objective and systematic method for analysing the content of such magazines. This method also measures the simple objective aspects of content as I will be counting how often naked/semi-naked images of women appear in 5 issues of Nuts, 5 of Zoo and 5 of FHM and tally each time one is apparent and make additional notes when going through the magazines. The final totals for each magazine will greatly effect my conclusion, the stronger the number the more critical the conclusion. ...read more.


Ultimately I will base any conclusions on the statistics alone that are gathered. I should also be aware of the possible consequences of my work, and attempt to anticipate people being offended by conclusions, for instance if I were to conclude that the media does not objectify women, some feminists may oppose and challenge my view. Another problem is that my research is only a snapshot giving only a brief picture as I am only analysing the content of fifteen magazines from three different companies, which means it will not be able to be generalised as a whole, as the media is to broad for me to cover all aspects. It is also atheoretical, as I'm merely describing the content of the magazines as opposed to actually attempting to explain the findings. Time consuming is another problem I may come across, because it could take a lot of time and effort to thoroughly analyse the content of fifteen magazines. Also, the significance of the magazine publications are not explained which means the study will lack in internal validity. Word Count: 255 Total Word Count: 1161 ?? ?? ?? ?? ...read more.

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