• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Assess cultural pessimist views of the new media

Extracts from this document...

Introduction

´╗┐CULTURAL PESSIMISTS ON NEW MEDIA Cultural pessimists have a negative view of new media, arguing the rise in new media has been exaggerated by neophiliacs. Cultural pessimists argue new media is not so ?new?, instead it is an extension of old media. The only novelty of new media is its speed, allowing information to be accessed in the real time. Cultural pessimists believe new media retains negative features of old media, particularly ownership patterns (i.e. concentration in hands of elite groups), which is supported by Marxists. Cultural pessimists argue new media promotes low/candy floss culture of poor quality. Cultural pessimists believe the effects of new media on society are negative, meaning the government should regulate its content. By contrast, neophiliacs disagree, arguing new media brings many benefits to the society, including enhancement of social life and democratisation of the society. Cultural pessimists believe new media is merely an extension of old media. Cultural pessimists argue new media is still run by and for the benefit of major corporations. ...read more.

Middle

Furthermore, political elite have constructed sophisticated websites to ensure their views dominate the Internet. Marxists argue this way the elites are able to transmit dominant ideology through new media. Media technologies are strengthening the already powerful rather than promoting alternative views. The elites benefit from the inequality of access to new media: they do not have to respond to concerns of digital underclass, whose grievances are perhaps the most genuine. However, SEATON reports that political involvement online mirrors political participation in reality anyway. Nevertheless, neophiliacs argue that the Internet contains a wide range of political views represented. Besides, neophiliacs note new media can actually be used to challenge elites, as shown by the significance of new media in Arab Spring, which contradicts the one-sided argument of cultural pessimists. Cultural pessimists criticise new media for promoting low culture. Cultural pessimists argue digitalisation of TV had led to a decline of popular culture. HARVEY argues emergence of various TV channels resulted in dominance of repeats of cheap imported material, reality television shows and gambling. ...read more.

Conclusion

New media also leads to digital divide between those who can and cannot access new media. Marxists note this reinforces class divisions. Those who cannot access new media form a digital underclass, whose members are excluded from benefits of new media. Although neophiliacs argue that the poor in fact can access some parts of new media, it is insufficient to argue no inequality exists. Plus, cultural pessimists criticise the fact that new media lacks state regulation has a negative impact on the society, as it is easy to get access to racist, homophobic, violent or sexual content, even for children. OFCOM 2006 reports 1/6 children have come across worrying material on the Internet. Nevertheless, neophiliacs would argue lack of state regulation prevents heavy censorship and allows freedom of speech. In conclusion, cultural pessimists overwhelmingly exaggerate negative aspects of new media, not acknowledging any of the benefits it provides for the society, which are highlighted by neophiliacs. Moreover, it can be argued that some of cultural pessimists arguments are not particularly true in the contemporary society because there?s a diversity of content for people to choose from, and a digital divide is narrowing globally. . ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Do we need Censorship in the Media?

    The 'Hungerford Massacre' also took place; this is was a slaying 'Rambo style'. One personally thinks that the 'Hungerford Massacre' killer could have had serious background problems. Moving to the future nothing has really changed things like film and games are being censored.

  2. Are we influenced by TV and film? Briefly discuss the evidence and arguments for ...

    and punks and rastas (1970s). These studies concentrated on the collective values, lifestyles, and symbols of each of these groups. The Centre for Contemporary Studies concluded that subculture groups allowed youths to create their own cultural space and were used to generate subversive messages, for example skinhead culture was seen to represent an attempt to return to working class values.

  1. How is Crime represented in the Media

    This topic has probably generated the most moral panic, as the public's safety are at risk. As this alarms the public, it is featured in a lot of the stories. And the public would want to be informed if these problems persist.

  2. How does the media represent female bodies?

    The only magazine which showed a similar objectification of men was Heat. As it was featuring top 10 hot male bodies of 2006. There was an additional 33 pages between the magazines dedicated to showing women in a domestic role.

  1. Ethics in the Media

    sources for a 1995 column that included the reconstruction of dialogue I had not actually heard directly."(Barnicle 5). Barnicle had worked at the Globe for twenty-five years and said that they were wonderful, but now it was time for him to do something different.

  2. Cultural and Media Analysis

    more powerful ideal ego conceived in the front of the mirror" (Mulvey,1989:20) Later Neale countered this argument. In his essay 'Masculinity as Spectacle' Steve Neale argues that there may be some drawbacks to the work of Mulvey and others who have examined the role of men and women in feature films.

  1. Ireland has a long history of censorship but this has been employed for different ...

    Thus the authorities of the Irish Free State now came under increasing pressure from the Catholic majority to ban foreign materials. Censorship 1939-1945 Political Motivations: Many factors motivated the Emergency censorship. These can be grouped into one main heading: political motivation.

  2. The History of Censorship

    This shows that censorship often causes the In more recent times, The Roman Catholic Church and its Index Librorum Prohibitorum displayed the most drastic form of restriction and creed in the Christian religion with the development of censorship.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work