• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Assess the effects of mass media on popular culture.

Extracts from this document...

Introduction

Assess the effect of mass media on popular culture Popular culture is defined as social and cultural products that are there as a form of entertainment and for use by the mass culture, and are commonly short lived and acknowledged to hold little artistic value, such as movies or pop music. Alternatively, high culture is something that is considered unique, and different to everyday life. It is usually aimed at the upper and middle class, and is commonly approved of by the intellectual elite. Furthermore it usually takes place in environments that are significant in high class culture, such as the theatre. There are several different arguments as to how the mass media has affected popular culture, for example Marxists argue that popular culture is the bourgeoisie's way of dumbing down the proletariat, and thus controlling them. By promoting the false ideologies that popular culture bases itself off, such as owning an iPod, the proletariat are distracted from the poor working conditions and the exploitation that they are facing. Furthermore, Marxists also argue that the working class experience "false class consciousness", meaning that they have come to believe that the capitalist system is a fair one that can benefits everyone equally, because the lower class are also able to obtain these false needs. ...read more.

Middle

However, postmodernists argue that the distinction between high culture and popular culture has now become blurred, due to the effects of globalisation, which they argue is beneficial due to it being primarily responsible for the diffusing of different lifestyles and cultures around the world, which in turn has created global hybrid styles un fashion, music etc. They argue that due to the advancement in technologies such as social networking, any culture is now available to anyone. People no longer need to visit special places to access high culture, for example people can now download classic books for free, or purchase Arthouse films on DVD. It is debated that in the postmodernist global world pluralism and cultural diversity will eventually become the global norm. This shows that the mass media is in fact creating hybrid cultures, so it can be argued that in the near future pure popular culture may not even exist, instead it may form a hybrid with high culture, which more people will be able to relate to. Additionally, postmodernists also argue that the global media culture has increased consumer choice. ...read more.

Conclusion

Kellner (1999) claims that the global media culture is all about sameness, and the individuality of some cultures is erased in the process. However, post modernists disagree with this approach, they claim that the global media if s benefit for both developed and undeveloped societies because it offers wide range of choices and opportunities. They also argue that smaller cultures are not swallowed up by the global media, rather they adapt to it. For example Bollywood films are produced by local film industry that is organised around both Hollywood and Indian entertainment values. This suggests that the global media culture does not change cultures for the worst, but instead they adapt to modern techniques so that they may express their values using modern technologies. In conclusion, it is clear that the mass media does have an effect on popular cultures; however it can be argued that they are not changed for the better. Instead local cultures are engulfed by Western (American) values, and in turn, eventually forget their own. Alfie West 10th September 2011 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. "Any sociological explanation of the influence of the mass media needs to take into ...

    This clearly suggests that it takes into consideration the social position of the audience in its society. The Medium Theory suggests that it is the 'symbolic environment of any communicative act.' Media impact individuals and society. McLuhan's thesis (or the medium theory)

  2. Marxist theory, and in particular its use in media analysis, is outmoded in a ...

    Pluralist writer John Whale sums up the position thus: "If the general public seriously wanted to rebuild society from the top down then the [communist] Morning Star would sell more copies than it does." In other words, the mass media simply reflect the demands of the consumer.

  1. To what extent do the media effects an individual's self-identity?

    I shall have to look into the meanings of the texts and images, and study the language that is used. However, as I am taking a feminist perspective, I shall also have to be careful how I interoperate data, as different researchers may produce different interpretations of different texts.

  2. Moral Panic and media folk devils.

    * Effects of damage and violence. Stan Cohen says that the media distort what was actually happening in Clacton to create a false image of the youngsters. This amplification in the media actually caused more youngsters to get involved in fighting, this in turn led to public out cry and evolved into moral panic.

  1. The Effects of the Media on Criminal Behaviour

    trivial, both in terms of the nature of the offence and the number of people involved' A moral panic can be where the media argues increased levels of deviancy. It is accepted that the media is the primary form of communication in society and therefore makes it difficult for the public to assess the accuracy of media representation.

  2. Examine the ways in which the output of the mass media may be influenced ...

    He believed that these organisations generate systems of ideas and values, which we as individuals believe. The media contributes to false class consciousness. The Marxist view sees ideology as a set of illusions, something which is false and not real.

  1. Assess the postmodernist views of the mass media.

    More importantly, PM ignore concerns over concentration of media ownership and ideological function hyper-reality may perform. Marxists suggest the RC may create the hyper-reality to reinforce their ideology, whereas Feminists suggest some aspects of hyper-reality, particularly games like GTA, reinforce patriarchy and misogyny.

  2. To what extent does the Media affect body image in teens and their perception ...

    Anorexia and Bulimia Nervosa are most common in white people in western societies.[37] This shows a direct link to how our society looks at behaviours and expectations of the public compared to eating disorders. Not only in the Western hemisphere is there a link towards the ethnicity of people with

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work