• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare the representations of Women in the Action Hero films James Bond and Tomb Raider

Extracts from this document...


Compare Representations of Women in Action Hero Films Throughout the Media, and society, there are many stereotypes of women and of how men think and act. Within this essay I will discuss how modern day action films present these typical representations using three films; James Bond 'The World is not enough' (2002), Lara Croft 'Tomb Raider' (2002) and the 1960's James Bond 'Dr. No'. The roles of women within these action films are often presented as subservient and degrading. Throughout both Bond films, 'Dr. No' and 'The World is not enough', there are women who are often in roles such as maids and secretaries. The audience are given a very negative view of these roles, as if to say only women should fill them. In 'Dr. No' there are around three to four appearances of women as secretaries and other subservient roles, this may reflect the time period as women in the 1960's were only just acquiring rights and equality. Also in 'The World is not enough' the character Valentin Zukovsky, played by Robbie Coltrane, is seen paying off, or commodifying, women in his acquaintance. ...read more.


The way the audience views James Bond's behaviour, from his point of view, the males within the audience may seem to think this is acceptable and follow his example of thinking that they can see and treat women as sexual objects. The women in the audience may now be given a negative message of males, as they may see them as perverted and very assertive in their behaviour. So not only are males given a negative message to how they may feel they should treat women, but women are also given a negative message that males treat them in a sexist and negative way. My final point that I wish to raise is how women are seen as the lesser sex, or weaker juxtaposed to males. In both James Bond films we are continually exposed to the comparison of a male to a female and nearly always shown that the male is stronger, physically or emotionally. James Bond 'Dr. No' nearly always displays the main character next to a woman which tries to connote and represent how more masculine he is, in order to emphasize his 'masculinity' and strength. ...read more.


Throughout the three films that I have discussed the audience has been given positive messages as well as negative messages of women and men, the latter being the more dominant. The films have reflected the time period in which they were created, as shown in 'Dr. No', and all have proved to show women in a derogatory way at some point. Men have been shown to be tough, sexist and strong nearly all the time, this is the message given to young men watching these films which could influence them in their lives perhaps forever. What does this mean for the future of women in the media and in society? We have seen that over a period of 40 years, from 'Dr. No' to 'The World is not enough' that the image of women has changed only slightly. In the future I would like to see women more positively represented, to show their strong intellectual ability. In another 40 years, will we see a significant change in the attitude of society and the media towards women? ?? ?? ?? ?? Jay Shukla 10K4 Kingsford Community School 09/05/2007 Mr. Gleghorn Media Studies Representations Coursework Centre No�: 13217 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Moral Panic and media folk devils.

    All sorts of drug abuse from heroin to alcohol as they break up families and create more crime. This makes more problems in society. * Analysis of interview. From this, a child's point of view, it shows that the subjects which they are part of they know more about than the media any way.

  2. To what extent do media representations of refugees and asylum seekers limit their integration ...

    Whereas some media analysts argue that media is a driving power in agenda-setting, others argue that policy makers set the agenda and the media then publicise the issue. News-framing refers to the way in which the media construct social formations and history themselves by framing images of reality in a predictable and patterned way (Kaye, 1998).

  1. How might a sociologist account for the high incidence of eating disorders among women?

    and the advent of bulimia in the 1970s' (Brown & Jasper 1993 p27) This may go some way in reinforcing the argument that the media has an effect of the prominence of eating disorders. At the time of these adverts men were being portrayed at healthy but not unnaturally attractive

  2. Explain and Discuss Moral Panics.

    The media act in establishing certain concepts of deviance, and have the ability to create and instil particular attitudes towards certain groups within society. This has been evident in the public outcry regarding the use of the drug ecstasy amongst the youth of today.

  1. Outline the three main approaches to Audience Studies assessing the strengths and weaknesses.

    The approach is mainly concerned with the choice, reception and response of audience members. It emphasises on what the audience of the mass media actually does with the information they are given. The model moves away from the idea that media tells us what to do, as we as audience

  2. Following Foucault's conception of subject and power, how do you account For changes in ...

    Using 50's filming, character and narrative techniques the storyline raised sexual and racial issues that would have been frowned on during that time. Other examples of change in the representation of sexuality can be seen in the icons and role models that grace our daily press, radio and television.

  1. How does the media represent female bodies?

    over weight are not only victims of prejudice in the workplace, but are actually paid less. It is this type of media coverage that motivates women into changing their appearances. However, it is important to reflect upon the unreliability of some media reporting.

  2. I am going to examine how mass media representations of homosexuality have changed over ...

    He is a successful lawyer who works ordinary hours like normal heterosexual men; he is shown to be extremely loyal to his friends and is always there to bail them out of trouble they seem to get into all the time.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work