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Consumer culture has without a doubt affected my education.

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Consumer culture has without a doubt affected my education. Education involves many things we value, and much of what we value has been bought. Whether it be the calculators we use in math class or the texts we read in English, commodities are helping teach us to do things. On another level however , consumer culture affects our personal education in that we act and think differently than we might if our culture was less about that which can be bought or sold. Much of this is due to the coverage of events presented by the Mass Media. We watch people on a screen and learn from what they are doing. Some events are blown out of proportion and some are swept under the rug. We are faced with the difficult job of deciding for ourselves what knowledge is important for us to retain and what we should ignore. We make an effort to present ourselves a certain way, because of the values that our society puts on different appearances or attitudes. Both these things are values which an individual can easily attain. One can simply buy the latest trends, (or counter-trends) and look "cool" or fashionable. That is half the battle. ...read more.


The mass media plays a vital role in delivering to us these events from around the globe, which we would have no idea about if we didn't see them on television or hear them on our radios. In this way the media definitely helps our education, though it can twist things out of proportion as well. For example, as Sharon Mazzarella feels, the media can take somewhat significant events and portray them as vitally important to all of us. Kurt Cobain's death was a classic example of this. "Immediately after the body was found, MTV allotted countless hours of coverage to news of the suicide, Cobain, and Nirvana; eerily reminiscent of television coverage of the Kennedy assassination some 30 years earlier." The fact that a musician killing himself was presented to our society in the same manner as a president's assassination is surprising. If the media- supposedly a tool of our education, is so set on educating us about events like this. It makes me wonder what truly important things I am not hearing about. The media has the ability to shape the opinions of society, and sometimes it seems like it is teaching us in an unproductive way. ...read more.


As we grow up, different commodities have different effects on us, some being important to our careers, family life, or simply our personal needs. Some of these contain monetary value, some do not. Those that do are important because it allows us to have products we need. Those that are not bought and sold may be more important on a personal level because they are what we choose to have, not what we must have in order to survive. Consumer culture has taught us that our lives depend almost entirely on money. If we accept this fact, those without money are basically screwed. It is very hard to gain enough respect from the world that will allow you to make money if you started at the bottom. For that reason, people who have done this and succeeded are true success stories. When taking education as a commodity itself, like college or high school, we pay to be taught what else in our life we should value; attitudes, opinions, and knowledge. We learn these things from a variety of sources, but popular culture plays a role in each of them. Whether it be a selective group, a television set, or a professor, consumer culture is at the root of the messages being passed on to us as an audience. ...read more.

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