• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Critically examine the view that society is becoming Mcdonalized using relevant examples to illustrate your argument Many areas of society, such as shopping and travel, have changed dramatically in their structure

Extracts from this document...

Introduction

Critically examine the view that society is becoming Mcdonalized using relevant examples to illustrate your argument Many areas of society, such as shopping and travel, have changed dramatically in their structure and operation in recent few decades. Nowadays, for example, a huge supermarket such as ASDA is more commonplace than a small community greengrocer. I put these changes down to the Mcdonalization of society and the changing of our attitudes due to the effects of its 4 key components; efficiency, calculability, predictability and control. Mcdonalization is the process whereby society seems to take on the principles of the fast food restaurant. Therefore efficiency in industry and society is significant, doing things in the quickest way possible and making the best use (economically) of the resources availably with little or no waste. In McDonalds this is demonstrated by the production line effect, where one person fries burgers, one person puts them in a bun etc. The second component is Calculability, this is the emphasis on quantity rather than quality, demonstrated by Ritzer's quote (1996) "they sell the Big mac..Not the Good Mac". Predictability is another component; people do not like to be surprised, by unforeseeable circumstances. Ritzer (1996) notes that a Big Mac in one continent will taste the same in another, he also later indicates that society now enjoys the comfort that comes with this. ...read more.

Middle

Malls are also "free" from "extreme" shops such as weapon shops or sex shops so the type of stores available are predictable too. A shopper described that "No matter whatever the weather is outside it's always the same in here" (From Kowinski cited in Ritzer;1996;94). People do not want to come cross unexpected circumstances, malls in general look the same, contain the same, have a comfortable climate, flat surfaces, low crime and are away from the perils of bad weather. The same way a McDonalds will have the same lay out, same operating system, same menu and same uniform all over the world. Calculability in shopping is shown by the fact that people now want to buy more than ever before; this is demonstrated by the huge increase in the use of credit cards and mounting debts. "In 2003 we spent �108 billion on cards and by 2007 it is expected to rise to around �154 billion. The number of cards in issue has risen by nearly two-thirds in the past four years so has the level of debt."(http://uk.biz.yahoo.com/dealwithdebt/nationaldebt.html). We want more, we seem to be no longer satisfied with one good or what we can afford, we want 2 or 3 or 4 goods, we want the biggest, the best, the most value, we want the "Go large! ...read more.

Conclusion

Local shops such as greengrocers in small villages are also relied on by the local community for amenities and do genuinely provide a local shopping community where the newsagent will know its customers. I would say that society has and is becoming more Mcdonalized. However as long as there is need or a niche for other markets they will exist and I don't think society will ever become wholly Mcdonalized but the evidence above shows how it has considerable altered. Unless you have a particular passion or are able to afford other options, you are likely to have been Mcdonalized through society. Most of us do want the quick, cheap, easy option and therefore as Ritzers text says Mcdonalization reaches further and wider than you imagine. Additionally we can note that technology, the internet and cheap travel have significantly opened up our options to the world, allowing us to experience foods, cultures, products and markets that 50 years ago would have been alien. Yet despite the new options available to us, we in fact want the complete opposite. People do not take advantage of the new, diverse, strange, possibly expensive, superior, unanticipated and ungovernable goods and experiences open to them because all we want efficiency, predictability, calculability and control. Biblography http://news.bbc.co.uk/1/hi/technology/4091681.stm www.mcdonalization.com www.mcdonalds.com www.screenselect.co.uk http://www.skedaddle.co.uk/p2p.asp http://uk.biz.yahoo.com/dealwithdebt/nationaldebt.html Ritzer, George, (1996), The McDonaldization of Society, Pine Forge Press, California USA ?? ?? ?? ?? Claire WORSFOLD 00548952 - SY1910 Non Assessed Essay 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Work & Leisure section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Work & Leisure essays

  1. The McDonaldization of Society

    America has experienced an increase in the average weight of its citizens. More children of suffering from obesity at younger ages, the occurrence of high blood pressure and high cholesterol levels are also increasing. Ritzer does not give any recommendations for reducing this particular problem of rationalization, but he does point out that certain sacrifices are made to ensure efficiency.

  2. "Society originates because the individual is not self sufficient and no two of us ...

    This is the producer classes. For these money is the best way of satisfying their desires. Further education "leaves people ruled by their spirited desires"35; this is the Guardian class that want honour. They are more virtuous than the producers but not as virtuous as the philosopher kings.

  1. Obesity is not the individual's problem. The spark in obesity rates means that ...

    to say that it is neither the parents nor children's fault. The real culprit becomes the corporations. Suppose people must eat high calorie foods in case of an emergency, if corporations are "gradually increasing in portion sizes" then people cannot eat with integrity (Motluk 563).

  2. Obesity in todays Society

    People usually go to fast food restaurants to eat in order to save money. People save their time because the food is made very quickly in fast food restaurants. Cheap food and junk food are high in calories. Regularly eating in fast food restaurants makes people fat.

  1. To what extent do feminist theories remain relevant for interpreting gendered patterns of work.

    Firstly, this initial change in gendered patterns can be clearly reflected generally by looking at the amount of women in the labour market, where 100 years or so ago, they would have previously been unable to enter. The number of women working from 1971 to 2005 has increased by 14%,

  2. study I am reviewing is "Are NHS patients becoming increasingly consumerist?".

    they doesn't require any form of identity such as name or age. As there is a ethical issue in the research. The title of the questionnaire doesn't give a clear idea of what the exact research is about, which may be misleading to those taking part but as there identity is not required it doesn't cause a problem.

  1. The Reason behind the Increase of Consumer debt and Materialism

    Technology is a basic necessity for our race. Moreover, it's crucial that people should catch up with its continuous development; otherwise, they would be left out, and it's all about the survival of the fittest in this world. A common example is the computer technology.

  2. Free essay

    Assess the view that women are becoming more actively involved in politics

    At the same time the 1979 election returned the lowest number of female MPs for nearly thirty years.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work