• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Examine the Role of Gender in the Media

Extracts from this document...


Examine the Role of Gender in the Media Television, magazines and newspapers are very powerful mediums, and it is important to realise the influence these have on people's lives. The media combine language and presentational skills, with a direct content and purpose to produce very persuasive material. The stereotypes of gender will have originated from various sources of the media and as is evident this has had a large impact in the changing roles of society. The definition of gender is 'the state of being male or female', typically used with reference to social and cultural differences rather than biological ones, as opposed to sex. The media are recognised for the presuppositions they imply when writing for particular audiences of the same gender. It is particularly evident that during several decades the role of women has changed significantly, and I am going to examine how the media has responded to this by focusing on two articles about the social position of women, one written in 1950, and the other in 2002. ...read more.


It would be hard for women to ignore the article as the title 'Wife?' is a direct appeal to the reader. The article is almost saying that if you do all these things 'do you renew your nail polish as soon as it chips?' that you will improve socially and the media has stereotyped this as an aspiration of women and are using it as a device to encourage readers. The article written in 2002 is aimed at teenage girls. The article is devised so that you can 'find out where you are on the social ladder...' and this article again stereotypes gender, but it is very different from the 1950's article as it is aimed at a modern society of independent women and so the media will have had to adapt its views to accommodate this. The headline of the article is 'Are You Queen of the Scene?' indicating that women can be in charge as opposed to the article 'Wife?' where women have been addressed in what today would consider a derogatory way as women are no longer wanting to be recognised below men, and the media has changed its emphasise to appeal to today's view of the role of sexes and gender. ...read more.


point they are trying to communicate with the reader such as 'Don't act without thinking and remember, it's much easier to slide down the social ladder than it is to climb it,' implying that teenager girls are worried about their social position and popularity, and the media will be able to persuade their audience into a particular way of thinking by saying do this or, this is the consequence. This article is presented in a different style to other articles for girls in that the main colour scheme is blue, a colour the media associate with boys. It seems that the article goes against gender stereotypes and this can be interpreted in different manners; is it that the role of gender is not so influential, boys and girls are on an equilibrium in modern society? Or does it say that girls are perhaps becoming rebellious against modern society's views about gender? This article is in a magazine for commercial publication, so it is out to catch the interest of an audience and so will set out for maximun visual effect and maximun linguistic effect through a highly emotional -and intriguing heading. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Free essay

    Assess the role of the media

    3 star(s)

    Post Modernist, Anthony Giddens says that the media has weakened the power of tradition and that it's been a major part of the globalisation (merging the social and cultural boundaries) of the UK. He says that the media is continuously making our society more permissive - reducing tradition and slackening the norms and values and creating more equality.

  2. Moral Panic and media folk devils.

    * Social Class. The common enemies (folkdevils) are usually from lower working class groups. The panic starts in when media pick up on these groups and their act but the panics can also start if a higher-class person who is in the media takes part in an illegal or anti-social act.

  1. Using Sociological evidence and concepts access the view that the mass media perpetuates stereotypes ...

    The dominant themes picked up on over the course of Ferguson's study were overcoming misfortune, getting and keeping a partner, being a good wife and keeping a happy family. Again all these issues fit into the stereotype of a woman.

  2. Does violence in the media effect peoples behaviours and opinions?

    voluntarily and as such you are welcome to leave the experiment at any time. Also all the data that is collected in this study is completely confidential. You will not have to state your name and we will not share your information with other researchers or institutions.

  1. Does the media have an effect on the way people think and act, in ...

    [p16, Brian M.Young: (1990), 'Television Advertising and Children.'] For this reason they need protection from picking up wrong behavior and attitudes, especially from the way in which media can manipulate children with their sophisticated techniques. Another fear is that if the media puts forward a lot of violence, there is

  2. How does the media represent female bodies?

    A study by Ferguson (1983) explored the changes in post war magazines and noted that there had been a slight shift from 'getting and keeping your man' to 'self help' e.g. being a better mother or worker, staying slim and overcoming illness and crises .

  1. Media and The Sexualization of Young Girls

    Adult women who are regularly around young girls need to be vigilantly mindful of the personal messages they send to girls. They need to help change young girls minds about the meaning of being beautiful. Older women who have influences over any younger girl needs to stop talking so much about their ?muffin-tops? and flabby thighs.

  2. To what extent does the Media affect body image in teens and their perception ...

    aimed at us, fashion designers that are in charge decide what we are shown, and this could be where the problem is. Referring back to a point that Karl Langerfield, he claims that ?the world of fashion was all to do ?with dreams and illusions, and no one wants to see round women'?.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work