• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Examine the ways in which the mass media represents ethnicity.

Extracts from this document...

Introduction

* Examine the ways in which the mass media represents ethnicity. Mass media involves large numbers of people working together in the process of communication. This involves television, newspapers and radio which all provide valuable and knowledgeable sources for their audiences. Ethnicity refers to a shared cultural identity within a community. This can be expressed through religious values and practices, language, dress etc. If a group is different i.e has a different identity to that shared by most others, they are referred to as 'ethnic minorities'. The media portrays ethnic minorities in various different ways and these have changed dramatically over the years. In the 1980's, coverage of incidents involving ethnic minorities was generally negative and bias towards them. Racism in general was reflected through journalist's attitudes at the time. Nowadays, society is more tolerant but the media can still be seen to shape the public's views. ...read more.

Middle

Representation of ethnic minorities only seems to be achieved through vox pop sound bites or very brief interviews-21% compared with only 4% of whites. Overall, most measures did not show any major examples of prejudice against ethnic minorities however, the findings did draw attention to some more subtle, persistent problems regarding representation and portrayal. The home secretary Jack Straw recently stated that he would not be suprised if the census revealed that 10% of Great Britain's population was now an ethnic minority. At the moment, only 8% are over 60 compared with 21% of white people. This figure suggests that unless there are dramatic changes in the way ethnic minorities are represented and portrayed, his prediction will become a reality. * Using reference to key authors and studies, asses the Pluralist view of the mass media. ...read more.

Conclusion

They both study the media reporting of conflicts and review ideas on agenda setting. GUMG examines various issues of journalistic assumptions and how news is portrayed. It argues that with regard to agenda setting in the news, that both journalists and broadcasters assume everyone sees and interprets the world in the same way therefore it is their views that decide which particular aspects are more important and what viewpoints are to be emphasised. Although, GUMG have been known to slip up on occasions and some pluralist authors have accused them of having a hidden Marxist agenda. Noam Chomsky identifies the media as manufacturing consent. He has both pluralist and Marxist views on agenda setting and the media in general. Overall, there is a large body of evidence to suggest the media is not impartial. In pluralist society there are different and sometimes conflicting values. The media should reflect these values and research suggests it does not but pluralists are aware of this bias and still does not affect their views or opinions. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. What do the Pluralists say about the media generally?

    Unlike Marxist theorists, pluralists believe that wealth and power does not shape public opinion. Power in society is shared between competing political, social, and cultural groups. And this diversity of different opinions in society is matched by different sources of media information, which helps people to make their choices.

  2. Examine the ways in which the output of the mass media may be influenced ...

    As the control over the production and distribution of ideas is concentrated in the hands of those few who own the means of production, capitalist power is maintained. The media in this way, projects messages, which reinforce the ideology of the ruling class.

  1. Do the Media have the power to shape public opinion?

    Visit coursework fg in fg fo fg for fg more cours fg Do fg not fg redistribute John Thompon adopts a more positive view of the media in his theory of the media and modern society. The media throughout their development, Thompson believes, has influenced modern institutions and have had

  2. Does violence in the media effect peoples behaviours and opinions?

    This may be proven in the fact that the background studies that were used are around 10 years old. This may of not picked up on this fact. However this study has several areas that could be improved upon. The sample of the experiment only incorporated a shallow majority of the target population.

  1. Moral Panic and media folk devils.

    * Effects of damage and violence. Stan Cohen says that the media distort what was actually happening in Clacton to create a false image of the youngsters. This amplification in the media actually caused more youngsters to get involved in fighting, this in turn led to public out cry and evolved into moral panic.

  2. Free essay

    In what ways television affects

    The genders of the children being used are varied so I will be using five boys and five girls. The children all come from the Borough of Newham of East London. It is easier for me if the children are living in the same borough there will be an easier

  1. How is Crime represented in the Media

    Newspapers and Television also create "folk devils", they are portrayed as troublesome and become reported so much that the public are fixated on getting rid of them. The public aren't the only ones influenced by this; the police are to meaning that more arrests will be made.

  2. How does the media represent female bodies?

    An even more powerful finding was that 97 pages within the 5 magazines depicted women's fashion and told women how to dress or not dress. Many of the accessories were priced at over 100 pounds even when the readership profile was known to be young.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work