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Gender and the Media.

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Gender A) Evidence suggests in the 1980's that women had fewer roles meaning they weren't expected to be highly educated, manage a career or fit themselves into the recent culture and fashions. Women were seen in the background as the support or missing piece of a man, the man that strives for success and self-satisfaction. A women's role is much clearer get married and become a mother. As feminism grew it saw radical change for women's roles in society such that they are a lot more independent, they can strive for career satisfaction at the highest ranks and they are not seen as this reproductive machine, they can make their own choice. As contempory UK shows women are becoming more equal to men so they are perceived as not a icon for a man but as a separate state in society in that they are not just a man's stepping stone to success but as a total rival of power in society. Evidence now shows that women's mature state of mind makes them better candidates for educational success, media advertisements and family head of house figure. This has also created issues for women that now they seem to have the idea as a result of media exploitation that they need to be physically perfect, there weight been very low, latest fashion and expensive perfume. ...read more.


Media has played a massive part on how socialisation as occurred to an individual. I am directly concerned with how the media affects young women within today's society, particularly through the use of gender stereotyping within young women's magazines, mainly through articles and advertisements. Here, the ideas and beliefs already created by the media are useful to advertisers because they are socially accepted ideologies. They know that they will influence women. It has been stated in the past that it is these media interpretations of 'The Perfect Woman' that have been the cause for so many women becoming increasingly pressured into looking good and so dieting, keeping fit etc. This can, in extreme cases lead to serious psychological diseases such as anorexia and bulimia, where one of the main causes has been identified as social pressure. Society affects how people perceive themselves, Body Image awareness still exists in our society. Many people living on our society are influenced by the media and the fashion industry. Both are equally responsible for the increased number of people suffering from eating disorders. Fashion industries tend to only feature whose figures vary from eight to ten. Their androgynous waif-like figures are presented as representative of the everyday woman. ...read more.


The first wave of feminism gave people the ideology in 1928 when they got the vote, which provoked the idea of gaining more such as the 2nd wave of feminism in the 1960's when women burned the bra's, this caused great reasoning between the two gender differences. Karl Marx however says that society not the individual is the important issue as that eventually the working class will soon rule society. This radical change has brought in new changes such as 'the new man' that is a unique gender that of a masculine and unemotional male, the new man focuses on his physical appearance and pays attention to diet, personality and self image, he is more emotional and doesn't fit in with a patriarchy idea. As post modernism has totally effected today's society it shows how an individual can make all the differences and how self concern and freedom is the new ideal but this idea could change and evidence suggests that it could lead to pre modernism of the old age as though it is a long term cycle of a society but critics say this is the final situation of society and the end solution is total equality among genders, races and age. This idea of choice could lead in any direction depending on current affairs within society yet time is not a important issue as this process could last a log time. ...read more.

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