• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Gender and the Media.

Extracts from this document...


Gender A) Evidence suggests in the 1980's that women had fewer roles meaning they weren't expected to be highly educated, manage a career or fit themselves into the recent culture and fashions. Women were seen in the background as the support or missing piece of a man, the man that strives for success and self-satisfaction. A women's role is much clearer get married and become a mother. As feminism grew it saw radical change for women's roles in society such that they are a lot more independent, they can strive for career satisfaction at the highest ranks and they are not seen as this reproductive machine, they can make their own choice. As contempory UK shows women are becoming more equal to men so they are perceived as not a icon for a man but as a separate state in society in that they are not just a man's stepping stone to success but as a total rival of power in society. Evidence now shows that women's mature state of mind makes them better candidates for educational success, media advertisements and family head of house figure. This has also created issues for women that now they seem to have the idea as a result of media exploitation that they need to be physically perfect, there weight been very low, latest fashion and expensive perfume. ...read more.


Media has played a massive part on how socialisation as occurred to an individual. I am directly concerned with how the media affects young women within today's society, particularly through the use of gender stereotyping within young women's magazines, mainly through articles and advertisements. Here, the ideas and beliefs already created by the media are useful to advertisers because they are socially accepted ideologies. They know that they will influence women. It has been stated in the past that it is these media interpretations of 'The Perfect Woman' that have been the cause for so many women becoming increasingly pressured into looking good and so dieting, keeping fit etc. This can, in extreme cases lead to serious psychological diseases such as anorexia and bulimia, where one of the main causes has been identified as social pressure. Society affects how people perceive themselves, Body Image awareness still exists in our society. Many people living on our society are influenced by the media and the fashion industry. Both are equally responsible for the increased number of people suffering from eating disorders. Fashion industries tend to only feature whose figures vary from eight to ten. Their androgynous waif-like figures are presented as representative of the everyday woman. ...read more.


The first wave of feminism gave people the ideology in 1928 when they got the vote, which provoked the idea of gaining more such as the 2nd wave of feminism in the 1960's when women burned the bra's, this caused great reasoning between the two gender differences. Karl Marx however says that society not the individual is the important issue as that eventually the working class will soon rule society. This radical change has brought in new changes such as 'the new man' that is a unique gender that of a masculine and unemotional male, the new man focuses on his physical appearance and pays attention to diet, personality and self image, he is more emotional and doesn't fit in with a patriarchy idea. As post modernism has totally effected today's society it shows how an individual can make all the differences and how self concern and freedom is the new ideal but this idea could change and evidence suggests that it could lead to pre modernism of the old age as though it is a long term cycle of a society but critics say this is the final situation of society and the end solution is total equality among genders, races and age. This idea of choice could lead in any direction depending on current affairs within society yet time is not a important issue as this process could last a log time. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Sociological Differentiation & Stratification section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Sociological Differentiation & Stratification essays

  1. Demography topic revision notes. The study of populations and their characteristics is called ...

    More broadly, in modern societies, 'ageism' - the negative stereotyping of people on the basis of their age - often portrays the old as vulnerable, incompetent or irrational, and as a burden to society. This contrasts with the view of the elderly found in traditional societies.

  2. Gender Roles

    Although this proves that we are still influenced in society by what gender we are, a contemporary society allows for overlapping between gender norms. A modern household would typically involve both partners making decisions and sharing household tasks. This could be because neither one is more important than the other;

  1. Crisis of Masculinity

    Jackson, 2006 found that boys and girls at Key Stage level three, the boys preferred to have a laugh and mess about in class, making them appear 'cool' to their peers, however their social-class or background had no influence on this.

  2. The characteristics of Post Modernism

    There is also an increase in car showrooms with cars becoming more popular and families having more than one car. A job is no longer a job for life with more and more people being made redundant. Work practices are also face more flexible.

  1. Differences between sex and gender

    to female, which includes 'male pseudo hermaphrodites, female pseudo hermaphrodites' and 'true hermaphrodites'. This was referred to as the five sexes. On the other hand, a limitation with this specific notion has been proposed by Kessler and Mckenna (1978). They argued that Anne Fausto-Sterling's proposal gives genitals primary signifying status

  2. Evaluate the View that the Socialisation Process that Produces Gender Inequality Continues both In ...

    In television for example, women are frequently portrayed in a life dominated by the family and personal relationships to a greater extent than men. Men on the other hand, are nearly always shown to be the violent perpetrators of crime.

  1. My sociology coursework is about the segregated conjugal roles between men and women in ...

    Job Husband Wife Shared Task Children Other (please state) 14 Cleaning 3 2 5 7 1 0 1 1 0 0 15 Cooking 4 1 5 8 0 1 1 0 0 0 16 Washing the dishes 2 2 4 5 2 2 2 1 0 0 17 Washing the clothes 2 2 7 7 0 0 1 1

  2. Sociology independent project - mormons

    Speeches and writings of the current president of the church are also authoritative. The Bible is far below the other standard Works because it is full of errors. * One god - There are many Gods. Brigham Young-Journal of Discourses 7:333 "How many Gods there are, I do not know.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work