• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Gender representation in the media

Extracts from this document...

Introduction

Gender representation in the media Hannah Taylor It is undeniable that the media shapes our conceptions of what it means to be male or female. We encounter many different male and female representations in the course of a day's media consumption. I will now look at the different ways that each gender is represented and the ways in which their messages can be interpreted by an audience and shape identity, with particular significance on the ideal man and woman. Feminism has been recognised for more than 30 years and the changes that have occurred in society have been amazing. Yet media representations of women remain worrying. Does this reflect that the status of women hasn't changed or that the male dominated media does not want to accept it has changed? Representations of women in the media tend to highlight the following: beauty- with narrow conventions, size- again with narrow conventions, sexuality, emotional dealings and relationships. Women are often presented as part of a context and working as a team. They tend to take the role of helper or object, passive rather than active. ...read more.

Middle

From examples of pop culture like these magazines, audiences can borrow bits and pieces of their public persona to use as their own, role models can serve as navigation points for individuals to steer their own personal routes through life having already prior beliefs and attitudes which will determine how effective a media message is. The model that supports this argument is the uses and gratification model. However, the selective filter states that choices of viewing depends on peoples interests, work commitments and so on and so these diverse messages from the magazines will only be exposed to teenage girls meaning older generations may still submit to the traditional ideology. Masculinity is a concept that is made up of more rigid stereotypes than femininity. Representations of men across all media tend to focus on the following: power, sexual attractiveness, physique and independence. Male characters are often represented as isolated and as not needing to rely on others. Increasingly, men are finding it difficult to live up to their media representations as women are to theirs. ...read more.

Conclusion

In conclusion: In contrast with the past, we no longer get singular, straightforward messages about ideal types of male and female although certain groups of features are clearly promoted as more desirable than others. I think the mass media has become a lot more liberal in its presentation of the male and female genders and it considerably challenges the traditional standards. I believe that this is due to a reflection of changing attitudes and also the media broadcasting modern values. The messages are diverse and contradictory but rather than being zapped into peoples brains, ideas about lifestyles and identity that appear in the media are resources which individuals use to think through their sense of self and mode of expression. Although the media is very suggestive I don't think it can fully overpower contrary feelings by the audience. There will always be an engagement among the media and its consumers. It therefore remains to be seen whether the post-traditional young men and women of today will grow up to be narrow minded traditionalists of the future. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Moral Panic and media folk devils.

    David Morley, in The Nationwide Audience, studied the responses of different groups of people to a popular BBC 6 o'clock 'magazine' show that appeared in the 1970s. He found that the different groups approached the material presented in the programme in different ways, reflecting the particular background and values they held.

  2. To what extent do media representations of refugees and asylum seekers limit their integration ...

    According to a governmental report on Integration (2002) integration is the process that takes place when refugees are empowered to achieve their full potential as members of British society, to contribute fully to the community, and to become fully able to exercise the rights and responsibilities that they share with other residents.

  1. How does the media represent female bodies?

    Word Count = 1170 My Methodology Within this piece of research I aim to examine how the media represents female bodies, focusing on the content of women's magazines. In sociology, there are a number of different assumptions about the nature of our world that have led to different and opposed research traditions e.g.

  2. Do the Media have the power to shape public opinion?

    Most criticisms of this theory are similar to those of his instructors namely the brazen lack of evidence to support such powerful claims. Also, having written post the televisual rise, Habermas has failed to take into account the positive aspects of such a medium like the accountability of politicians who are no longer invisible but exposed as never before.

  1. The importance of feminism.

    However hugging and crying at any other time id disapproved of, this is homophobic and is pointed out by Bev Skeggs. Male dominance is contributed to by the cinema industry. It reinforces the image of femininity which defines women as victims of superior strength of the male.

  2. To what extent does the Media affect body image in teens and their perception ...

    The other experiment that was conducted on children between 5 and 6 years was to see if a specific body image does have an affect on how we perceive ourselves. They had three separate groups of girls who were all told the same story however, one group had images of

  1. Assess the ways gender and sexuality are represented in the mass media

    Postmodern Feminists also note positive changes: MCROBBIE argues women in the media are presented as using their sexuality to control men. For example, The Other Woman (2014) features a lead female character who is both successful at her job and uses her sexuality to manipulate men, while staying independent.

  2. Media and The Sexualization of Young Girls

    There is no way that media isn?t playing a huge part in the issue with young girls and their behavior. There is a very popular show aired on The Oxygen Network called The Girls Club that puts 7 self proclaimed ?bad girls? in a house together and films them while they make fools of themselves on national TV.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work