• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How do the Representations of Women Differ in Men's Magazines Compared to Women's Magazines

Extracts from this document...

Introduction

How do the Representations of Women Differ in Men's Magazines Compared to Women's Magazines. Hypothesis; Due to the changing roles of women, the media should reflect this in their representations. My intention is to find if there is a difference in the way women are portrayed in men's magazines and women's magazines. I would expect that men's magazines would be more stereotypical of women (sex objects, domestic, vulnerable) whereas woman's magazines would be more feminist (women power, independence). My first concept is Angela McRobbie's pluralist idea of target audience demands (advertisement attraction due to audience demands). My second concept is Marjorie Ferguson's cult of femininity (instructing women in values and behaviour of being a woman). Context and Concepts; The first research study I will be looking at is Angela McRobbie (1991). McRobbie notes how women's magazines have to attract advertising. The articles on make up are surrounded by advertisements for eyeliner, hair mousse, and lipstick. Fashion and celebrity, prominent in such magazines, are also tied into the system of consumption. It is seen to be unusual to not be interested in hairstyles, cleansing and all the other intimate rituals that are an intrinsic part of being a woman in contemporary consumer culture. ...read more.

Middle

They are produced by men for men; so they reflect what men portray as important (and how they portray women) to please the male audience. Methodology; Before choosing a method for a study you must consider the practical factors. These are access and opportunity, time, and money. The material used in my study is a form of mass media (magazines) and can therefore be easily accessed (as they are available in many stores throughout the country) to ensure the repeatability of the study. Mass media is cheap so this is not a problem and neither is time. This study will be conducted as a thematic analysis. This is. I will conduct my analysis on the three women's magazines and the three men's magazines that have the most readerships. I have chosen to analyse the top three magazines because they are the most popularly read and therefore I can collate my results according to the representations that the greater proportion of magazine readers are exposed to. I will observe the images of the women to find the way in which women are portrayed throughout the magazines including the adverts, articles and interviews. ...read more.

Conclusion

Pictures are polysemic (have multi messages) and are open to individual interpretation. My interpretation of a picture may be different to another individual, as we are all socialised in different ways. The sample of magazines I have chosen may not be big enough to generate reliable or representative results. Each magazine is different, so to only look at the top three magazines aimed at each of the two genders is not representable of all magazines, as the results cannot be generalised to the entire population of magazines. Not all women's magazines are aimed at make up and fashion advice, just the same as not all men's magazines are aimed at perceiving women as sex objects. Some of the magazines may not be useful to finding results of how women are perceived. To get the correct generalisation, I would have to look at many magazines aimed at both genders, and extensively over many issues. As I would use qualitative methods of data collection it could be difficult to repeat so is not very reliable. Also positivists say that qualitative results lack credibility because they're subjective and open to interpretation. I would consider my research proposal to be quite repeatable, as all the resources I would be using are easily accessible and anybody could carry out an analysis on them to verify my results. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Moral Panic and media folk devils.

    * Second under 16 interview. Q. To what extent are you exposed to the media? I don't read any newspapers or watch any T.V. news. Q. What do you think are the worst problems in society then? Crime and drugs are the worst as they are the most common. Q.

  2. How might a sociologist account for the high incidence of eating disorders among women?

    and the advent of bulimia in the 1970s' (Brown & Jasper 1993 p27) This may go some way in reinforcing the argument that the media has an effect of the prominence of eating disorders. At the time of these adverts men were being portrayed at healthy but not unnaturally attractive

  1. To what extent do media representations of refugees and asylum seekers limit their integration ...

    that reality gets bypassed, we are merely left with exploding signs and simulacra (worlds of media generated signs and images). Baudrillard (1991) uses the example of the Gulf War to illustrate this. He argues that it was a hyperreal representation on our television screens, the real battles were now replaced by media saturation.

  2. Why do the mass media in a capitalist society allow no genuine diversity and ...

    Before exploring to the rationale behind the relationship between dominant ideological gender role and mass media. It is necessary for us to have a glance of what exactly the dominant ideological gender role and relations are conveyed in mass media in general.

  1. I am going to examine how mass media representations of homosexuality have changed over ...

    Jack, on the other hand is the quintessence of all the negative things about gay stereotypes. He is fickle in all his relationships, he does not get a job until season 7 of the series, he relies on Will to take care of him, and he is the exact opposite of will's character.

  2. Does violence in the media effect peoples behaviours and opinions?

    students, retired people as both groups have large amounts of free time where as full time employees don't have this time. Also the data that I collected maybe highly biased towards particular groups of people. The second major disadvantage is that once handed out, the researcher moves on to hand out the next questionnaire.

  1. Following Foucault's conception of subject and power, how do you account For changes in ...

    I am in no doubt, from the evidence I have studied, that the media have had a big part to play in the creation and changes in representations of sexuality in our society. "The cultural industries and the mass media generally are key players in the construction, meaning and value of gendered sexualities."

  2. How Media, Advertising and Celebrity Culture Affects Female Body Image

    Furthermore, since 1970, pageant winners weighed significantly less than the other contestants, suggesting only the thinnest were seen as the most ideal and therefore favoured to win. Advertising Thousands of advertisements contain messages about physical attractiveness and beauty, reaching millions of women every day.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work