• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this essay I will be discussing the relationship between stereotyping and representation.

Extracts from this document...

Introduction

In this essay I will be discussing the relationship between stereotyping and representation. Posing the question, do the media have an influence in society's perceptions on a particular group due to the images represented on that group, and whether this has a negative or positive effect? The best way to define stereotypes is a widely circulated prejudgement or assumptions about a particular group. Most stereotypes work by taking a common feature (true or false) on a particular group and manipulation audiences into thinking it's the norm by implying that all members of that group also share those features. Media is a very powerful tool within the world today, we see and use the media every day weather it be in a magazine, on the news, through advertising or on the internet, we use these elements of media so much that we ourselves aren't aware of the influences it gives through the use of manipulation. Many critics have argued that stereotypes are an unavoidable part of the mass media representations. Hollywood cinema for example was first established by aiming films at illiterate, multi-ethnic American audiences. Characters were given visual aides or melodramatic characterisations to help audiences have a better understand of that characters role in the film, for example the good cowboy would wear a white hat and the homosexual made limp wrested gestures, these stereotypes were useful widely circulated entertainment products. ...read more.

Middle

Stereotypes help us to make sense of our surroundings and naturalise difference making differences seem normal and real even if their not. People think that their perceptions of things are final and ultimate but we are sure as we have not experienced them ourselves. The media creates certain identities through representation, therefore creating and circulating particular identity discourses. In victor rouso's film the celliod closet homosexuality was represented as something to be ridiculed, pitied or frightened of by creating stereotypes of what it is to be gay. Identity is an effect of discourse. The media creates certain identities through representation, therefore creating and circulating particular identity discourses. Discourse is a language or system of representations that has developed within society in order make's and circulates meanings about a particular subject matter. The meanings created are in the interests of the group in society which the discourse originates and works ideologically to seem natural to make the meanings become common sense. Discourse is a social act that is used to either promote or oppose dominant ideologies. This is sometimes referred to as a discursive practice. It's not only the news that uses representation to create stereotypes many forms of advertising reinforce dominant discourses within society by promoting it and encouraging it. For example Nike, has a target consumer that they promote their products to being young youths generally black. Many of their recent adverts have black, male wearing thuggish clothing. ...read more.

Conclusion

It wasn't until the 1970s that films began to feature predominately black casts and started to really capture black culture but still taking emphasis on violence and sex which was known as the blaxploitation films. Black males have been portrayed as sexually ravenous and predatory which tells us that the group doing the stereotyping, white males fears such as mixed relationships and desires what they are labelling the other. "I believe very strongly that the programmes we get on screen reflect the kind of people who make them. By and large the BBC is run by white middle class males and we get that kind of television (crick, 1992, p.129). They projected their fears onto black men. Stereotypes bounce back at us as they project our unconscious thoughts and anxieties. Finally in the 1990s there was an emergence of films starring black actors that were made by black producers. Such as spike lee's film, do the right thing black film makers were eager to represent the many different features of black culture that was ignored in previous white dominated films. I feel that the relationship between stereotyping and representation is a very simple one they work in correlation to each other. Stereotypes are caused by certain representations and representation of certain groups is created through certain stereotypes. The reason why these stereotypes are able to be continued is because people are not nessicerilly educated enough to recognise what is true and what is false about certain groups. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. To what extent do media representations of refugees and asylum seekers limit their integration ...

    This is referred to as the 'empiricist tradition'. As the name suggests media analysts in the 1920s and 30s undertook much systematic research into the effects of media (Kaye, 1998). This led to what Kaye (1998) terms theories of minimal consequence, which de-emphasized the significance of the media's influence.

  2. Moral Panic and media folk devils.

    The Internet is another computer-related panic and has been blamed for supporting unsuitable and immoral material. The Internet has been blamed for the increase in pornography and child pornography as well as the increased popularity in cults and satanic cults and witchcraft.

  1. How does the media represent female bodies?

    Seale (2004) has noted that two different researchers using the same method may not categorise data the same way. Another drawback of content analysis is that it tells us little of what it means which is why it is usually accompanied by another form of research or analysis.

  2. Gender representation in the media

    However a study by David Gauntlett showed that, a lot of what is in men's magazines was concerned with how to treat women, have a good relationship and live an enjoyable life. But does this create a "crisis" in masculinity?

  1. Media and the representation of Youth Culture

    The fact is that the media have the power through selection and reinforcement to give us very influential portrayals of a whole range of groups, situations and ideas. Some Criminologists have highlighted the fact that representation is not just about the way the world is presented to us but also

  2. Refugees and asylum seekers - the facts.

    the Morris Minor; * Karl Marx and Sigmund Freud were refugees; and * Sir John Hoblon, the first Governor of the Bank of England, was the grandson of an asylum seeker from France. The migrant population in the UK: fiscal effects (Home Office occasional paper 77)

  1. How is Crime represented in the Media

    The media's main priority is usually to generate profit. The Media are usually run by fulltime professionals, who reflect the opinions and ideas of the controllers and owners of that medium. The media tend to sensationalize issues in order to attract readers and viewers.

  2. Media and The Sexualization of Young Girls

    Michelle Obama recently spoke with Time Magazine's Michael Scherer and Nancy Gibbs about her role in the White House. The First Lady described how she hopes to inspire and empower young girls, and the huge influence that positive female role models, such as her mother, had on her growing up.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work