• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

is mass culture debasing the culture of ordinary people

Extracts from this document...


Is mass culture debasing the culture of ordinary people? The mass media is constantly around us, through newspapers and magazines, the internet, television and film etc. these are used by us everyday in our spare time and academic work. So are we influenced by this form of secondary socialisation in our lives to create a 'mass culture'? And does this 'mass culture' debase 'ordinary culture'? In this essay I will use secondary research and my own opinion to answer this question. The media itself plays a big part in creating images through the way they report and advertise consumer products and moral panics. I feel that the type of media presentation demonstrated influences different subcultures into believing that what they are seeing is true, hence the change in their attitudes to different topics, music and fashion. Especially young people today can be na�ve and believe everything they see or hear on television or the internet, which could cause primary socialisation to change for the children, because of these views. ...read more.


He states that mass culture is standardized and a commercial kitsch (popular culture which could be considered worthless) used by business to create a profit. This shows that Macdonald as well as I believe that mass culture is "kitsch"- worthless babble used to sell products, which also influences or "brainwashes" people into believing that anything merchandised is right or "sick" as teenagers of today say. Dwight also stated that mass culture takes 'less mental effort' and that it 'tended to undermine high culture'. So basically he is saying that mass culture is maybe for a different class of person. Dominic Strinati criticizes the whole 'mass culture theory'. He says that the theory gives 'popular culture a homogeneous feel', without taking into account all the varied subcultures around today. This comment slightly changes my whole view on mass culture being "babble"; you get varied subcultures in life, true. Mass culture is not homogeneous, true. However there is nothing here which is full proof to state that ordinary people are being debased by the mass culture. ...read more.


They have control over the public; they create the concept of subcultures and a 'mass culture'. Thanks to the media people's idols are over night celebrities, not historic figures of the 20th century. Before the media took control of our lives, we had primary socialisation which we remembered and respected. People feel more respect for their peers in their subculture than their family. The public are being influenced to believe what the media want. This doesn't mean that primary socialisation is going to disappear, just the manners and what new parents believe will. The 'ordinary culture' of the 1950's is dying out; their traditional view won't be used because life as we know it is constantly changing, and after time so will our concepts and our actual outlook on life. Our society is soon going to become a mass society and then the mass media will have total control over us. By Helena Collins O' Connor 08/09/08 12BW 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Explain and briefly evaluate why high culture is seen as superior to low culture.

    For example, Bourdieu (1984) says the whole idea of "high culture" is just a way of giving status to elite groups - he says that status is maintained by passing on cultural knowledge. Marxists argue that high culture is just ruling class culture, and that the ruling class have imposed

  2. Moral Panic and media folk devils.

    Another recent event like this was over computer games, this panic was first linked with the Television argument, later however a Japanese scientist claimed that his research had shown that playing any game, not only violent games, had an effect on the brain causing antisocial behaviour.

  1. In discussing using secondary research to answer the question of Does internet usage affect ...

    information, there is not always time or money to go out and gather more. Lastly, secondary research allows for many interpretations due to the wide range of data that can be found and used (Savage 28).

  2. Music vs. Culture

    I had to pick a specific part it would have to be: "We're all entitled to make a mistake We got to prepare for some heartbreak I was earnin' my man, while I was learnin' my man Something you young girls might not understand" Even though she's talking about a relationship, this can also apply to life.

  1. Popular American Culture - Beauty in the Media. America heavily relies on mass ...

    An example, Jessica Simpson showed some physical "plumpness" in one of her concerts not too long ago. All of the sudden the media went insane and cameras were focused all of their attention on Jessica Simpson. Scolding and embarrassing her, which was not necessary, just because she gained weight.

  2. Assess the Functionalist Theory of Culture essay

    factories, raw materials, and investment capital and exploited the proletariat also known as the working class in order to make a greater profit.

  1. How Media, Advertising and Celebrity Culture Affects Female Body Image

    Bruch (1992) suggested that anorexic women showed a marked distortion in their size perception, perceiving themselves as fat even when very thin.

  2. Assess the effects of mass media on popular culture.

    They believe that the mass media deliberately fool women into believing in the "beauty myth", meaning that they should conform to whatever image that males believe a "proper" woman be like, in terms of good looks, weight etc. For example Wolf (1990), says that the images of women that are

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work