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Media and Stereotypes in Society

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Introduction

By John 01/10/02 Media and Stereotypes in Society This project has captured my interest. I found people mainly had set ideas about housewives and blonde haired females. Complete strangers view housewives with the belief they are all chained to the kitchen sink, always cleaning and cooking and as for pretty ladies with blonde coloured locks, well what chance do they have? - They are believed to have been born minus their brain. The more research I did on the subject of stereotypes in society the more I realised that the power of mythology could very well harm these innocent people. It is my view that the media, through advertising, are the most responsible party who contribute in keeping these legendary untruths alive. ...read more.

Middle

But after a while I saw that this was just for a joke, as at the end you saw that the man was only able to cook a tray of oven chips and he doesn't even know whether they have a chip pan or not, as the dialogue goes: - Man- I spent ages making these chips, slicing the potatoes, frying them in the Chip pan. Woman- what chip pan? This example indicates to me that if we look at the message being portrayed in another way it should be the man we think of as brainless. When I watched the TV to find some more examples of stereotypes I tuned in to Challenge TV and a game show was being aired. ...read more.

Conclusion

The sun newspaper described tennis ace Anna Kournikova as "sexy Anna". When she was knocked out of Wimbledon they wrote "what a loss, with her fabulous figure". It seems clear to me that they represented her as a sex object to look at instead of commenting on her playing ability. The blonde bimbo image is frequent in the media and has gone right back to the days of Marilyn Monroe. The uses of stereotypes are varied as well. Sometimes the stereotype is used for a joke, like in the advertisement I mentioned for chips, however we should seriously look at the people who are brainwashed into believing this type of advertising as being the real joke. When will our views change completely? I think, although new stereotypes are appearing and old ones are evolving, it will take time - if ever.! ...read more.

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