• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media and Stereotypes in Society

Extracts from this document...


By John 01/10/02 Media and Stereotypes in Society This project has captured my interest. I found people mainly had set ideas about housewives and blonde haired females. Complete strangers view housewives with the belief they are all chained to the kitchen sink, always cleaning and cooking and as for pretty ladies with blonde coloured locks, well what chance do they have? - They are believed to have been born minus their brain. The more research I did on the subject of stereotypes in society the more I realised that the power of mythology could very well harm these innocent people. It is my view that the media, through advertising, are the most responsible party who contribute in keeping these legendary untruths alive. ...read more.


But after a while I saw that this was just for a joke, as at the end you saw that the man was only able to cook a tray of oven chips and he doesn't even know whether they have a chip pan or not, as the dialogue goes: - Man- I spent ages making these chips, slicing the potatoes, frying them in the Chip pan. Woman- what chip pan? This example indicates to me that if we look at the message being portrayed in another way it should be the man we think of as brainless. When I watched the TV to find some more examples of stereotypes I tuned in to Challenge TV and a game show was being aired. ...read more.


The sun newspaper described tennis ace Anna Kournikova as "sexy Anna". When she was knocked out of Wimbledon they wrote "what a loss, with her fabulous figure". It seems clear to me that they represented her as a sex object to look at instead of commenting on her playing ability. The blonde bimbo image is frequent in the media and has gone right back to the days of Marilyn Monroe. The uses of stereotypes are varied as well. Sometimes the stereotype is used for a joke, like in the advertisement I mentioned for chips, however we should seriously look at the people who are brainwashed into believing this type of advertising as being the real joke. When will our views change completely? I think, although new stereotypes are appearing and old ones are evolving, it will take time - if ever.! ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Do Stereotypes Change Over Time? Using the Gangster Genre as an Example.

    are purely for intimidation, aesthetics, and "respect," all taking part in the "my gun is bigger than yours" culture. The knives are the traditionally thought of part of the stereotype because the guns are usually just for show, tucked into one's trousers to flash at people, and the knives are what are commonly used to kill people with.

  2. Moral Panic and media folk devils.

    60% of the people asked thought there were health risks from mobile telephone usage and from the masts also. Again this is a recent panic and people are still concerned. 7. 32% of people asked thought that single-parent benefits are harmful to society.

  1. "The media reflects society; just as there is diversity in society, there is diversity ...

    The main difference between Pluralism and Marxism is that the Pluralist model of the media assumes rather than demonstrate that media content is diverse. Marxist theories share almost nothing in common with the pluralist theories. They conflict on almost ever view they have.

  2. How is Crime represented in the Media

    Strength: Interview- the number of responses for an interview would much more than the response for a questionnaire, as an interview is face to face and it would be hard to decline on answering the questions on a survey. Weakness: Interview- The respondent might alter his or hers questions because

  1. How does the media represent female bodies?

    A large number of people complained about the image of women portrayed in the advert. John Berger (1972) labels women in many adverts, "a sight", and nothing more. This contrasts with men who are frequently portrayed as being powerful and doing active things.

  2. Discuss the representation of females in the media, and what if anything, should be ...

    The 'sex object' is usually pretty, tall and slim, possessing perfect teeth, skin, hair and nails. They are male dream girls and are usually using their bodies or some other feminine quality to entice and sell a product. The 'sex object' is used in many TV programs but also in advertisements to sell jewellery, perfume, cosmetics, and clothes.

  1. This essay based on wide background information. The writer of this essay tries to ...

    of a questionnaire3 which included almost 2,800 persons from the adult population of Hungarian nationality in eight Central European countries, the makers of the questionnaire concluded that the Central European Hungarians living outside Hungary, mainly in countries with a larger Hungarian population, have a domineering Hungarian identity while a double, or a multiple identity is less typical.

  2. How Media, Advertising and Celebrity Culture Affects Female Body Image

    Playboy centrefolds were found to weigh 9% less than the average for their sex, age and height - and during the 20-year period, the weights for both centrefolds and pageant contestants declined while the weight for the general population actually increased.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work