• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media and Stereotypes in Society

Extracts from this document...

Introduction

By John 01/10/02 Media and Stereotypes in Society This project has captured my interest. I found people mainly had set ideas about housewives and blonde haired females. Complete strangers view housewives with the belief they are all chained to the kitchen sink, always cleaning and cooking and as for pretty ladies with blonde coloured locks, well what chance do they have? - They are believed to have been born minus their brain. The more research I did on the subject of stereotypes in society the more I realised that the power of mythology could very well harm these innocent people. It is my view that the media, through advertising, are the most responsible party who contribute in keeping these legendary untruths alive. ...read more.

Middle

But after a while I saw that this was just for a joke, as at the end you saw that the man was only able to cook a tray of oven chips and he doesn't even know whether they have a chip pan or not, as the dialogue goes: - Man- I spent ages making these chips, slicing the potatoes, frying them in the Chip pan. Woman- what chip pan? This example indicates to me that if we look at the message being portrayed in another way it should be the man we think of as brainless. When I watched the TV to find some more examples of stereotypes I tuned in to Challenge TV and a game show was being aired. ...read more.

Conclusion

The sun newspaper described tennis ace Anna Kournikova as "sexy Anna". When she was knocked out of Wimbledon they wrote "what a loss, with her fabulous figure". It seems clear to me that they represented her as a sex object to look at instead of commenting on her playing ability. The blonde bimbo image is frequent in the media and has gone right back to the days of Marilyn Monroe. The uses of stereotypes are varied as well. Sometimes the stereotype is used for a joke, like in the advertisement I mentioned for chips, however we should seriously look at the people who are brainwashed into believing this type of advertising as being the real joke. When will our views change completely? I think, although new stereotypes are appearing and old ones are evolving, it will take time - if ever.! ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Moral Panic and media folk devils.

    or read tabloid newspapers that create moral panics. None of them read broadsheets. This shows people are exposed to media influenced. 3. Only 12% of the people asked knew what percentage of the UK population are Black or Asian and answers were as high as 75%.

  2. How do Little Britain and Shameless use stereotypes to create comedy?

    The scene looks reasonably normal as it zooms out to a wide shot to reveal a bonfire, however the audience realises as the shot continues to zoom out, that the bonfire is actually a burning car. Which all the neighbours are avidly watching, they all seem to be enjoying it.

  1. "The media reflects society; just as there is diversity in society, there is diversity ...

    How often have you heard people talking about the events of Albert Square rather than the problem of poverty and famine in Africa? Hegemonic Marxists would add that the views of the 'ruling class' have become 'common sense' and as such are not questioned.

  2. How does the media represent female bodies?

    I would then give them several women's magazines and then ask them the same questions after they have studied them to see if the magazines have made any difference to their viewpoint. This method would result in a more in depth study but I chose not to carry it out

  1. How is Crime represented in the Media

    And this will be every third person I see when conducting the survey. Cross-Sectional surveys involve finding out the opinions of a wide range of people at a particular time. This is conducted over a short period of time and isn't time constraining.

  2. Do Stereotypes Change Over Time? Using the Gangster Genre as an Example.

    rap and R'n'B music, So Solid Crew, 50 Cent, Cypress Hill (all the famous "Real Life" gangsters) etc... The three above descriptions are all of gangsters, but at the same time are three completely different stereotypes. The original 1920's gangster was described as how HE was (all of the stereotypes are of men)

  1. How far do you agree with Tessa Perkins views on stereotypes? Illustrate your answer ...

    are said to be short, oily, and hot-tempered. Upper-class whites ("WASPs") are said to be greedy, emotionally cold, and haughty. Negroes ("Niggers") are said to be stupid, promiscuous, and happy. These generalizations are not accurate, but they are spread widely, not only by word of mouth but also through images in television, movies, newspapers, music, comic books, talk shows, and even textbooks," says W.

  2. How Media, Advertising and Celebrity Culture Affects Female Body Image

    A commonly adapted theory to explain media effects on body image is that of Festinger?s (1954) Social Comparison Theory ? the idea that conformity can be explained in terms of the need to evaluate our beliefs in opinions by comparing them with other people?s (Gross, 2010, p.428).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work