• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media and Stereotypes in Society

Extracts from this document...

Introduction

By John 01/10/02 Media and Stereotypes in Society This project has captured my interest. I found people mainly had set ideas about housewives and blonde haired females. Complete strangers view housewives with the belief they are all chained to the kitchen sink, always cleaning and cooking and as for pretty ladies with blonde coloured locks, well what chance do they have? - They are believed to have been born minus their brain. The more research I did on the subject of stereotypes in society the more I realised that the power of mythology could very well harm these innocent people. It is my view that the media, through advertising, are the most responsible party who contribute in keeping these legendary untruths alive. ...read more.

Middle

But after a while I saw that this was just for a joke, as at the end you saw that the man was only able to cook a tray of oven chips and he doesn't even know whether they have a chip pan or not, as the dialogue goes: - Man- I spent ages making these chips, slicing the potatoes, frying them in the Chip pan. Woman- what chip pan? This example indicates to me that if we look at the message being portrayed in another way it should be the man we think of as brainless. When I watched the TV to find some more examples of stereotypes I tuned in to Challenge TV and a game show was being aired. ...read more.

Conclusion

The sun newspaper described tennis ace Anna Kournikova as "sexy Anna". When she was knocked out of Wimbledon they wrote "what a loss, with her fabulous figure". It seems clear to me that they represented her as a sex object to look at instead of commenting on her playing ability. The blonde bimbo image is frequent in the media and has gone right back to the days of Marilyn Monroe. The uses of stereotypes are varied as well. Sometimes the stereotype is used for a joke, like in the advertisement I mentioned for chips, however we should seriously look at the people who are brainwashed into believing this type of advertising as being the real joke. When will our views change completely? I think, although new stereotypes are appearing and old ones are evolving, it will take time - if ever.! ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Moral Panic and media folk devils.

    60% of the people asked thought there were health risks from mobile telephone usage and from the masts also. Again this is a recent panic and people are still concerned. 7. 32% of people asked thought that single-parent benefits are harmful to society.

  2. How is Crime represented in the Media

    While doing this research I have encountered some problems. The most difficult task to carryout was the interviews; the questions asked were very bold. Especially because of the current political climate. The process of analysing newspapers content were time constraining, I had to go over the articles which involved crime and there were a lot of these.

  1. "The media reflects society; just as there is diversity in society, there is diversity ...

    They published a book which, although was some time ago it is still relevant today. The book "Personal Influence" was published in 1955 and was based on data collected in 1945. Their main argument against all other theories was concerned with how unpredictable the media's effect can be.

  2. How does the media represent female bodies?

    Cover images on magazines are shaped by the consumer culture geared to selling fashion and making profit. Berger suggests the women's face is usually white, young, smiling seductively, smoothly attractive and immaculately groomed. Naomi Wolff's 1990 bestseller, 'The Beauty Myth' looks at the effects of voyeurism upon women in western society.

  1. Discuss the representation of females in the media, and what if anything, should be ...

    Young single women in the media tend to be portrayed as sex objects and conform to the 'ideal image'. Once wedded however she usually becomes a possession, losing all her sexual appeal and commonly resorts to the 'neck-to-knee' fashion statement - usually at least 10 years out of date; thus the metamorphosis to 'housewife' is complete (look above).

  2. Do Stereotypes Change Over Time? Using the Gangster Genre as an Example.

    rap and R'n'B music, So Solid Crew, 50 Cent, Cypress Hill (all the famous "Real Life" gangsters) etc... The three above descriptions are all of gangsters, but at the same time are three completely different stereotypes. The original 1920's gangster was described as how HE was (all of the stereotypes are of men)

  1. This essay based on wide background information. The writer of this essay tries to ...

    of a questionnaire3 which included almost 2,800 persons from the adult population of Hungarian nationality in eight Central European countries, the makers of the questionnaire concluded that the Central European Hungarians living outside Hungary, mainly in countries with a larger Hungarian population, have a domineering Hungarian identity while a double, or a multiple identity is less typical.

  2. How Media, Advertising and Celebrity Culture Affects Female Body Image

    In another content analysis, Garner et al. (1980) studied the ideal feminine image as presented by Playboy Magazine and the Miss America Pageant from 1959 to 1978. The mean weights of women in these groups were significantly less than the mean weights of the general public (Myers & Biocca, 1992).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work