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Media in Culture Deterioration.

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Introduction

Media in Culture Deterioration The reason we admire everything that is foreign is because we are not very familiar with the richness of our culture. Do we respect our culture and our products? Do the foreign media dictate our life styles, values and practices? Is there a tendency in us to be easily polluted by exotic, superficial expressions of foreign cultures and lose sight of the positive values they hail like polite manners (po/opo), discipline, nobility of work, respect for humans and environment, gender equality, cleanliness, sharing of goods, etc? Does this cultural invasion through the media affect our social relationships? Today there is a growing trend towards nuclear families, careerism for both genders, free mixing, moral permissiveness, growing rate of abortion, instant-remote controlled happiness, loss of meaning in life and consequent despair. ...read more.

Middle

Our ancient cultural values that have evolved over thousands of years are being subverted. For example, emphasis on individualism and selfish attitudes distort our Filipino values. Shouldn't we use the modern media to preserve and purify our culture from its negative traits and to enrich it with the best? Participation is the key element if development has to be effective. People should be empowered to create meanings for themselves and to contribute to the change in society by their enlightened action (BECs reflecting on the effects of media, etc), Decision making has to be a participated exercise, and the execution, a combined effort. Mass Society -- process or pattern of social organization that occurs when urbanization, industrialization and modernization modify the social order. ...read more.

Conclusion

Four Steps of Social Learning . The person selects or is exposed to an event or behavior of another via media. The person mentally retains the observed behavior or event and cognitively rehearse the experience. The person, through repetition, practices the behavior. The person performs the learned behavior. Television is partially responsible for shaping or "cultivating" viewers' conceptions of social reality. This cultivation takes place over time. The focus is primarily on children. Media effects that are utilized have a cumulative buildup of impact. A recognition that media is used to shape the child's world view -- towards a desired view or reality. The transmission of a view can be real or unreal, functional or dysfunctional. When people witness, read or hear of an event via the mass media, ideas having a similar meaning are activated in them for a short time afterwards, and...these thoughts in turn can activate other semantically related ideas and action tendencies. ...read more.

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