• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media in Culture Deterioration.

Extracts from this document...

Introduction

Media in Culture Deterioration The reason we admire everything that is foreign is because we are not very familiar with the richness of our culture. Do we respect our culture and our products? Do the foreign media dictate our life styles, values and practices? Is there a tendency in us to be easily polluted by exotic, superficial expressions of foreign cultures and lose sight of the positive values they hail like polite manners (po/opo), discipline, nobility of work, respect for humans and environment, gender equality, cleanliness, sharing of goods, etc? Does this cultural invasion through the media affect our social relationships? Today there is a growing trend towards nuclear families, careerism for both genders, free mixing, moral permissiveness, growing rate of abortion, instant-remote controlled happiness, loss of meaning in life and consequent despair. ...read more.

Middle

Our ancient cultural values that have evolved over thousands of years are being subverted. For example, emphasis on individualism and selfish attitudes distort our Filipino values. Shouldn't we use the modern media to preserve and purify our culture from its negative traits and to enrich it with the best? Participation is the key element if development has to be effective. People should be empowered to create meanings for themselves and to contribute to the change in society by their enlightened action (BECs reflecting on the effects of media, etc), Decision making has to be a participated exercise, and the execution, a combined effort. Mass Society -- process or pattern of social organization that occurs when urbanization, industrialization and modernization modify the social order. ...read more.

Conclusion

Four Steps of Social Learning . The person selects or is exposed to an event or behavior of another via media. The person mentally retains the observed behavior or event and cognitively rehearse the experience. The person, through repetition, practices the behavior. The person performs the learned behavior. Television is partially responsible for shaping or "cultivating" viewers' conceptions of social reality. This cultivation takes place over time. The focus is primarily on children. Media effects that are utilized have a cumulative buildup of impact. A recognition that media is used to shape the child's world view -- towards a desired view or reality. The transmission of a view can be real or unreal, functional or dysfunctional. When people witness, read or hear of an event via the mass media, ideas having a similar meaning are activated in them for a short time afterwards, and...these thoughts in turn can activate other semantically related ideas and action tendencies. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Moral Panic and media folk devils.

    * Methodology. My secondary data was taken from books and the Internet. The Internet sources were studies from other sociologist and I have taken information from the studies they did. I chose these as they were professional studies and held large quantities of information from which I could extract any useful information.

  2. "Does the Mass Media Influence Youth Culture?"

    occur - though this is usually not possible as a complete participant, as the researcher cannot easily make notes in front of the subject without evoking suspicion and/or unease, which leads to the obvious disadvantage of the potential neglect of recording important details.

  1. Explain and Discuss Moral Panics.

    A moral panic was created following the death of the eighteen year old Leah Betts from the drug ecstasy in November 1995, and the case demonstrates several aspects of moral panics which are created and substantiated by the media. The use of ecstasy within our society has become headline news

  2. To what extent do the media effects an individual's self-identity?

    Laura Mulvey (1975) argues that the dominant part of view within the media is that of a masculine, especially where women are concerned. The female body is used so that the men have 'something to look at'. It is displayed to provide pleasure and equip men with a sense of control.

  1. Does violence in the media effect peoples behaviours and opinions?

    This question is directly linked to aim 1 as it promotes respondents to divulge whether they believe children are more at risk to the harms of violent media. It is also linked to aim 2 as it compares data from both parents and teenagers.

  2. How does the media represent female bodies?

    because I felt my interpretation of what the women had to say could be biased due to my lack of expertise and the short time scale. Also I was concerned that exposing them to large amounts of these images could be unethical as well as issue of probing them for personal information.

  1. is mass culture debasing the culture of ordinary people

    Dwight Macdonald had a theory about mass culture. He claimed that mass culture was very different from high culture and folk art.

  2. How Media, Advertising and Celebrity Culture Affects Female Body Image

    Women will often see these images of blemish-free, smooth-skinned, skinny models without knowing the extent of the editing and manipulation that has gone into the photo, aspiring to this level of perfection and buying into the product with the hope that they too will look the same.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work