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Outline and assess the view that media professionals are responsible for constructing the content of the news.

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Introduction

´╗┐Outline and assess the view that media professionals are responsible for constructing the content of the news. News is shaped by a number of factors including economic considerations involving costs and profits. Williams (2003) identified other influences including the power of media professionals, organisational factors, including the time and space available and the culture of society. This shows that media professionals are responsible for constructing the content of the news as they decide what is worthy of being reported as news; how decisions are made and who writes reports. However not everything reported in the new is factual and only the important or sensationalised news e.g. Kate Middleton photographed topless and it went viral. This shows that the public were more interested in seeing naked photos of Kate than other agendas such as starving children in Africa. Journalists who are trained media professionals who report on events and issues for print and broadcast media. This means that people think if news as a window on the world. When deciding what to report journalists use a range of criteria known as values. ...read more.

Middle

This means that they will include material that they believe will meet the editors? approval. However Sumpter (2000) comments on the editors? role and suggests that they keep a close eye on the editors?? role and suggest that they keep a close eye on audience figures and make decisions on what stories to include on the basis of increasing audience size. Journalist and editors are gatekeepers. They have the power to select the content of the news in print and broadcast media. Gatekeeping can be seen as a form of censorship. A similar process involved in selecting the news is agenda-setting. An agenda-setting involves the shaping of a news story focusing on a particular story. This means that journalist and editors will only focus on the important stories that are interesting. Becker (1998) says that It has been argued that journalist and editors give more value and credibility to the views of society who have a greater status. This means that the views of those lower down the social system maybe be marginalised and denied access e.g. ...read more.

Conclusion

On the other hand traditional Marxist can be regarded as presenting an overly conspirational view of the role of owners. Thussu (2007) conducted research in Star News owned by Rupert Murdoch he argued that Murdoch seeks to maximise profits by shaping the news agenda to reflect what he believes will attract audiences. This means that Murdoch promotes news that is appealing to audiences which is likely to be celebrity culture, glamour and crime. Pluralist believes that media professionals must ensure that the work they produce attracts viewers, listeners and readers. They also believe that journalists and editors work autonomously as skilled professionals although they will be aware of their audiences interests and will respond to these when constructing news stories. However critics of this view would argue that the media represent a quite limited range of viewpoints because they are dominated by white middle-aged , middle class media professionals who share broadly the same norms and values which shape their decisions when selecting and constructing news stories. ...read more.

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