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Recruiting from Ethnic Minority Groups.

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Introduction

Recruiting from Ethnic Minority Groups The poster is an image of a young Afro-Caribbean man aggressively pointing to the camera with the words "who are you calling a coconut?" slashed across his mouth. He looks quite aggressive, angry and proud because he is disgusted at the remarks of being called a coconut but he is proud to be in the army. He looks like he's on the attack ready to make his point and be heard. He is pointing his finger at other people of ethnic minorities challenging them to join the army. He wants to know why they are calling him a coconut. He wants to show them that its not only white people in the army. He's asking them if they know anything about the army. ...read more.

Middle

If ethnic minorities want to stamp out racism in the army one way it can be done is by joining it and make changes within it. However the advert could be seen as confirming that people in the army call people by racist names. This will result in less ethnic groups joining the army. The small print however is completely right but this will be ignored because of the opening sentence. I think this would be a better campaign if all the writing were the same size to enable the reader to find out what the army is really about. I find the poster interesting because it makes a valid point and talks about relevant issues. I feel this is made worthless though, by the way it is presented. ...read more.

Conclusion

The poster does make a good point and I feel if this country is multi-racial then the army should be too. Recruiting Young People for The Army I am writing about the advertisement campaign constructed by the Saatchi & Saatchi advertisement company, designed to encourage ethnic minority groups and young people to join the army. The campaign sends out a very strong message and I will focus upon. In this Campaign there are four posters. All of them follow the same pattern having a sentence, which has two meanings. This campaign is targeted at 17-year-old school leavers and the campaign was launched at the end of the school year in July. The first poster is a picture of five or six malnourished, skeletal children holding up bowls and dishes to the camera. By Harry Fisher ...read more.

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