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The importance of feminism.

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Sociology The importance of feminism Media Studies Feminism is important as it asserts women, makes them more confident and powerful. It tries to make woman equal to men in society. It points out the lens and mirror analogy. That some articles, commercials and lyrics reflect what is really happening in society. Where as some are distorted telling only half of the truth or making the story one sided. I will tackle this essay by looking at the studies carried out on the British press, TV adverts, Films, Lyrics, Magazines and using these to form an argument on whether things are getting better. There are 3 different types of Feminism: Liberal, Radical and Marxist. Liberal feminists believe that media is changing in relation to women for the better. With two legislations the equal pay Act which was drawn up in 1975, and the sex discrimination Act which came about in 1976. They felt optimistic about the future. Radical feminists argue patriarchy is still pervasive throughout society, meaning that men dominate society. They state that media reinforces women in domestic roles. Marxist feminists state that the women's inferior position in society is serving the interests of capitalism. ...read more.


Women's bodies are still being exploited, sex role stereotypes, and 90% of narrators in advertisements being male. This showed that things were changing for the better but patriarchy and capitalism are still pervasive. As women are occurring more in prime time T.V D.M.Meehan suggests there are only 10 female character types. These are stereotypes of women such as the Goodwife and the Harpy. This is a negative cauterisation and evaluation of women. However this study can be criticized as it was carried out in American, not England so there may be differences. The reason television is so important is because it's the most pervasive medium, and seems to be reinforcing the role of women in society. It's an instrument of social control, keeping women in 'their place.' Women are portrayed in films with the female body depicted as a plaything for the male audience. This according to Laura Mulvey contributed to the patriarchal stereotype that media uses when displaying what is defined as femininity. Capitalism existing also has women are treated as sex objects. Men portrayed in film show men only hugging and crying in war movies, when a battle won or friend is killed. ...read more.


Majorie Ferguson analysed magazines aimed at older women, she did this by drawing random samples of magazines from different years. She did this to find whether the content of the magazines had changed over time. She found the magazines were still instructing women on how to behave as 'normal' members of society. With the 'cult of femininity' identifying themes such as, Being a good wife and Keeping a happy family. These also help the capitalist system, through saying women should serve men. Romance still defines women's lives, through getting and keeping a partner: - as in teen magazines. This study can be criticized as it is now out of date, and magazines may have changed. Men's magazines such as Mayfair are being replaced by a new breed of 'men's magazines' that does not cater for a specific interest and are different from Mayfair. From all these studies I have come to the conclusion that the media reinforces the woman's role in society. That they are shown as the weaker sex. That patriarchy is still pervasive, that women are seen as serving men's needs. Showing that capitalism is helped. Women are becoming more equal in society, but the media are still preventing women from being completely equal to men. ...read more.

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