• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What effects could media coverage have on female participation rates?

Extracts from this document...

Introduction

What effects could media coverage have on female participation rates? Throughout the world, women have been denied media coverage in sport. The media continues to promote the observation of male authority in sport. This is possibly due to a number of factors. One factor why media coverage has an affect on female participation rates is because as in many other occupations, women's professional sports do not enjoy the same sponsorship deals, prize money, pay, and, media coverage as men's sport. Because of this, there is more fan attendance in male sport. The media are primary agents of socialisation and are the source of information young people obtain about their world. ...read more.

Middle

(The only pictures of women in the papers were nothing to do with sport. When the female athlete is portrayed, her gender role rather than her athletic abilities are the focus of the media coverage.) Male sport dominated. Why? There are a number of possible reasons for this and here are some of the following: * People think that females are not as good as the men. * There is a wider range of sports for men. * Men tend to play the more popular spectator sports. Because of this lack of media coverage, women and girls may think that it isn't worth playing sport because you wouldn't get the attention that you are deserved and there wouldn't be many people who are interested in the sport that they are playing in. ...read more.

Conclusion

This is very wrong and could lead to the following: ''Research has taken place and has shown that among girls and women who are overweight, or even only a little overweight, reading of the sports section in newspapers with pictures of 'sexy looking' women is linked to the dislike of their own body and therefore, don't want to be seen playing sport in case they might be bullied due to their body weight or looks. This can once again decrease female sports participation.'' Successfulness and popularity of a sport is partly due to media coverage and because the media does not cover female sport very well, it causes a lack of sponsorship for the teams. This causes very few role models, so therefore, there is no one to idolise. Therefore, fewer people become interested which causes a lower participation rate. Alistair Pell ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Moral Panic and media folk devils.

    This report makes the public feel that the USA is being cruel and unfair on these prisoners even but also causes controversy as many will think they deserve what they get while others will find there treatment shocking. * Social Class.

  2. To what extent do the media effects an individual's self-identity?

    pre-selected items Sociologists who carry out content analysis within the media may use quantative methods, qualitative methods, or they may combine the two. Tuchman studied how women are portrayed on American television from 1952 to 1974. Using quantative methods of research, she found that men were prominent in all types

  1. How does the media represent female bodies?

    However this study was carried out a long time ago and I aim to discover whether these stereotypes still exist or whether media representations of women have changed. The two main theoretical perspectives that explore the impact of the media on society are Marxism and Feminism.

  2. Conceptions of crime are distorted by exposure to media coverage

    However, there is also a certain degree of bias present in all reporting that stems from the integrated norms and moral background of the journalist involved. It is almost impossible to be completely objective when reporting, and most journalists will slant their stories to appeal to the widest possible audience.

  1. In the media the most common female stereotypes, are the housewife and the blonde ...

    The Sun's coverage of Wimbledon this year has had a regular feature each day. It's the Kourna Corner, when they show the best pictures of Anna with her dress billowing up and her knickers showing (See picture D). The Sun, because Anna Kournikova's a female they represent her as a sex object to look at while she's playing tennis.

  2. The Effects of the Media on Criminal Behaviour

    This theory, therefore, is also deterministic. Uses and Gratifications Model This theory is an active audience model, and is about how or why people use the media. Different people can use each media product, in different ways or for different reasons, to gain different personal gratifications.

  1. Media and The Sexualization of Young Girls

    They look up to these young misguided ?women?. One of the youth?s favorite artists is rapper Lil Wayne. You can go to any random Lil Wayne song and look up the lyrics and there?s a nine out of ten chance you will see something degrading to women.

  2. How Media, Advertising and Celebrity Culture Affects Female Body Image

    Playboy centrefolds were found to weigh 9% less than the average for their sex, age and height - and during the 20-year period, the weights for both centrefolds and pageant contestants declined while the weight for the general population actually increased.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work