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What effects could media coverage have on female participation rates?

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Introduction

What effects could media coverage have on female participation rates? Throughout the world, women have been denied media coverage in sport. The media continues to promote the observation of male authority in sport. This is possibly due to a number of factors. One factor why media coverage has an affect on female participation rates is because as in many other occupations, women's professional sports do not enjoy the same sponsorship deals, prize money, pay, and, media coverage as men's sport. Because of this, there is more fan attendance in male sport. The media are primary agents of socialisation and are the source of information young people obtain about their world. ...read more.

Middle

(The only pictures of women in the papers were nothing to do with sport. When the female athlete is portrayed, her gender role rather than her athletic abilities are the focus of the media coverage.) Male sport dominated. Why? There are a number of possible reasons for this and here are some of the following: * People think that females are not as good as the men. * There is a wider range of sports for men. * Men tend to play the more popular spectator sports. Because of this lack of media coverage, women and girls may think that it isn't worth playing sport because you wouldn't get the attention that you are deserved and there wouldn't be many people who are interested in the sport that they are playing in. ...read more.

Conclusion

This is very wrong and could lead to the following: ''Research has taken place and has shown that among girls and women who are overweight, or even only a little overweight, reading of the sports section in newspapers with pictures of 'sexy looking' women is linked to the dislike of their own body and therefore, don't want to be seen playing sport in case they might be bullied due to their body weight or looks. This can once again decrease female sports participation.'' Successfulness and popularity of a sport is partly due to media coverage and because the media does not cover female sport very well, it causes a lack of sponsorship for the teams. This causes very few role models, so therefore, there is no one to idolise. Therefore, fewer people become interested which causes a lower participation rate. Alistair Pell ...read more.

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