• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What is Scarborough Building Society?

Extracts from this document...


Scarborough Building Society What is Scarborough Building Society? Scarborough Building Society was formed in May 1846. It was the oldest building society in Yorkshire and the second in the UK. The current name was introduced in 1903. Scarborough Building Society provides mortgages and savings money. It considers as a mutual society that means it is owned by shareholders. All members, who invest or borrow money, have a part from this society. The first head office opened in 1939 in Scarborough. The society has 10 branches in North East of England and it always try to expand its branch networks to provide the best services to their customers. The main difference between Scarborough building society and other companies and banks is those companies and bank have shareholders and give dividend depending on the kind of investments. Scarborough building society provides mortgages, savings and complementary product by focusing on the customer and delivering through value, transparency and efficiency in sales and customers service. ...read more.


Literature: they have different types of literature in their branches to attract people and give him simple idea about the investment. 2. Web site: the society has an Email system and internet and every thing has a password and high level of secure. The web site helps the both side. It helps customers by giving them a brief history about the society and their activities. Also, it helps worker to report problems, make suggestion, send opinion and connect with other workers. 3. Branch style: Scarborough building society always makes different style to attract people from different level. For example, the branch of Scarborough has very traditional styles. In contrast, the branch in Leeds is more colorful, much modern and much younger. 4. Staff attitude: staffs in Scarborough building society always take care of customer and try to behave with customer in a polite way to reflect the brand image of the society. 5. Member communication: employees always take a right tone when they contact with members to reflect their value and brand. ...read more.


Nevertheless, new customers have more risks than older costumers because they have not credit history with the society or some them don't have a stable job as same as older customers. However, the society need the new customers because more customers means more money and this will help the society to expand and doesn't relay on old customers. Communication objectives of this society: In term of their communication objectives the society want to communicate with brand value, brand image and they want to make their works legally and they respect all roles and they tries to convey the product information. Conclusion: In short, Scarborough building society has the value for money, efficiency, transparency and mutuality. Also, it looks for younger customers and younger audiences, wants to say yes for customers to increase range of product that they offer and you can bay whatever financial product you want, have an excellent customer experience by caring about the customers when they call or come to the branches. They have different ways of external communication and they use different communication objectives to communicate with customer in the best way. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Work & Leisure section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Work & Leisure essays

  1. Obesity in todays Society

    Last year, sales at outlets open at least a year rose 5.3% in the US and 8.2% overall." Due to the low affordable prices of mc nuggets and big Macs the recession has affected a lot of people resulting in more people choosing McDonalds than other establishments.

  2. Group Work and Team building

    In the first class I found most of the members knew each other and I was very aware that I was the youngest member of the group. These feelings soon subsided when the group members, new and old, introduced themselves, like the results of the Kram and Isabella (1985) study.

  1. The McDonaldization of Society

    Predictability is a second dimension of rationalization. People in rational societies prefer to avoid surprises when they enter a particular situation.

  2. So You Want to be a Game Programmer?

    * Algorithms: Even though you are the C programmer from hell and can hand-optimize assembly code, your programs may still run slowly because you chose the wrong algorithm. This class will teach you how to design and analyze the best algorithm for almost any type of problem.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work