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What is Scarborough Building Society?

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Scarborough Building Society What is Scarborough Building Society? Scarborough Building Society was formed in May 1846. It was the oldest building society in Yorkshire and the second in the UK. The current name was introduced in 1903. Scarborough Building Society provides mortgages and savings money. It considers as a mutual society that means it is owned by shareholders. All members, who invest or borrow money, have a part from this society. The first head office opened in 1939 in Scarborough. The society has 10 branches in North East of England and it always try to expand its branch networks to provide the best services to their customers. The main difference between Scarborough building society and other companies and banks is those companies and bank have shareholders and give dividend depending on the kind of investments. Scarborough building society provides mortgages, savings and complementary product by focusing on the customer and delivering through value, transparency and efficiency in sales and customers service. ...read more.


Literature: they have different types of literature in their branches to attract people and give him simple idea about the investment. 2. Web site: the society has an Email system and internet and every thing has a password and high level of secure. The web site helps the both side. It helps customers by giving them a brief history about the society and their activities. Also, it helps worker to report problems, make suggestion, send opinion and connect with other workers. 3. Branch style: Scarborough building society always makes different style to attract people from different level. For example, the branch of Scarborough has very traditional styles. In contrast, the branch in Leeds is more colorful, much modern and much younger. 4. Staff attitude: staffs in Scarborough building society always take care of customer and try to behave with customer in a polite way to reflect the brand image of the society. 5. Member communication: employees always take a right tone when they contact with members to reflect their value and brand. ...read more.


Nevertheless, new customers have more risks than older costumers because they have not credit history with the society or some them don't have a stable job as same as older customers. However, the society need the new customers because more customers means more money and this will help the society to expand and doesn't relay on old customers. Communication objectives of this society: In term of their communication objectives the society want to communicate with brand value, brand image and they want to make their works legally and they respect all roles and they tries to convey the product information. Conclusion: In short, Scarborough building society has the value for money, efficiency, transparency and mutuality. Also, it looks for younger customers and younger audiences, wants to say yes for customers to increase range of product that they offer and you can bay whatever financial product you want, have an excellent customer experience by caring about the customers when they call or come to the branches. They have different ways of external communication and they use different communication objectives to communicate with customer in the best way. ...read more.

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