What was important to women in the past/ what is important to them now/ what will be important to them in the future?

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What was important to women in the past/ what is important to them now/ what will be important to them in the future?

In the early 20’s, things like getting married at an early age while you were still at your prime, building a family, buying a house with a “white picket fence” were important.

Then in the 30’s, getting married and having a family was still the most important thing, but also perhaps becoming a socialite and presenting a good imaging.

*NOTE: It may be important to note that women were always expected to ‘keep up appearances’ or be perfect and project the right image. At this point, having a career was relatively not important

In the 60’s is when women started getting out there and looking for jobs. Although having a family/husband was still important, women started getting jobs.

However, the jobs they were getting were not like the men’s - they mostly had jobs like secretaries, teachers, nurses (jobs that have become stereotypical.)

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As time progressed, the importance of having a career and being independent grew among women.

We definitely saw this in the early ‘80’s with women starting to break into the business world. The importance of this to women was shown in movies and music of the ‘80s.

Even in fashion, we started seeing women dressing like men - I.e. blazers, pants instead of skirts, ties…careers, independence, and equality became even more important.

During the ‘90’s and up until today, women still find family important, but they recognize that personal stability, independence, education and your career are #1.

* NOTE ...

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