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Who Controls the mass media?

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Introduction

Topic One: - Who Controls the mass media? 1) Explain the term 'cross-media ownership' Cross-media ownership occurs where different types of media e.g. Radio and TV stations, are owned by the same company. 2) Identify 2 measures to control cross-media ownership the Dennis Potter would like to see. No individual or company should be allowed to own more than one daily, one evening and one weekly newspaper. No newspaper should be allowed to own a TV station and visa versa. 3) Suggest three reasons why Tony Blair might of made promises to Rupert Murdock regarding media regulation in the future. Positive publicity in the run up to the election "you scratch my back, I'll scratch yours" Largest group of media biggest risk of public upset if not kept onside. The more news international grows the more papers there will be supporting Tony Blair. 4) Identify and briefly explain two reasons why Dennis Potter is against cross-media ownership. the media help maintain the unfair and exploitive capitalist system by 'brainwashing' the public. The media encourage us to support the system and holds values that enable capitalism. These values are called idealology. 5) Discuss the view that the likes of Murdock and Bill Gates have more of a global influence than the president of the United States. They have more global influence because they decide what people watch and read and what they view on their computers. ...read more.

Middle

The people carrying out the violent acts i.e Darth Maul and Darth Vader aren't human at all and get their punishment in the end. It's not that violent; it is more self-defence and standing up for your rights. It's not fighting and hurting people for fun it is fighting for freedom and what is right. The Goodies always win 4) Identify two other factors that might be responsible for the differences in behaviour of the two groups studied in item A Home life ~ if they see a lot of violence at home then and in their area then it is more acceptable than if it just see on television and in the movies. Mental Difficulties ~ in one persons mind it may be ok to do something because it is on TV and not realise that this is not real and real people will be hurt if they do it others will realise this and therefore not do it. The media has much less to say about male roles; men are rarely presented nude, nor is their marital or family status continually quoted in irrelevant contexts, discuss how helpful this statement is in understanding the understanding the representation of men in the media. Women sex objects for the enjoyment of men (page three girls, porn ect.) "male gaze" Style magazines put less of a burden on men to dress, smell a certain way Ferguson " cult of femininity in magazines" Females progress by caring ect. ...read more.

Conclusion

6) Using material from the items and elsewhere, assess the view that stereotyping in the media is declining. Author of item B reported about MCB confronting the editors to print retractions, if fairly represented groups want to change the media they have to confront it by press complaints commission but this is only a gentleman's agreement there is no power behind it. Homosexuals prominent and positive place in the media. Celebrities more confident that it won't harm their careers by coming out as long as they do it in the beginning, not the papers finding out first e.g. George Michael and Ron Davies. Soaps showing working class in positive light but slightly unrealistic manner, it doesn't show the full picture. It helps to confront stereotypes because soaps are good at showing positive and negative sides to people and stereotypes. More positive portrayal of disabled people, there label is not longer being put before their name, " so and so who is disabled" not "that disabled person so and so" Mass media exposes racism in negative way e.g. Stephen Lawrence Topic Seven: - Postmodernism and the media 1) Explain what is meant by the term 'Cultural Imperialism' It is the domination control of one culture (now the America was Britain) over the others. 2) Suggest two reasons why the over sixties spend more time on computers than anyone else. Feel lost not knowing about it Socialising ... cheap form of communication Shopping without leaving the house Some retired people have more disposable income Trying to shake off the fuddy duddy image Esme Owens Sociology - Mass-Media ...read more.

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