Evaluating the Market for Fast Food in Vietnam

Table of Contents . Understand the concept Fast Food Restaurants .1 Define Fast Food Restaurants .2 Enumerate and discuss various Fast Food Restaurants available in Danang. Discuss how the government supports these restaurant chains. 2. Be able to use the concepts of Fast Food Restaurants 2.1 Evaluate the advantages and disadvantages of Fast Food Restaurants Advantages Disavantages 2.2 Propose different ways to improve Fast Food Restaurants in Danang . Understand the concept Fast Food Restaurants .1 Define Fast Food Restaurants * A fast food restaurant is understood as a quick service restaurant within the industry. It is common in the world and even in Vietnam. It is a specific type of restaurant is characterized by its fast foods and by minimal table service. The food at the restaurant is supplied from limited menu .The food is served quickly in a short time. Besides the Food can be pre-ordered at restaurant. * Fast food restaurant are often chains. Fast food restaurants are often developed from numerous locations operation under the same upper management. Some of the fast food restaurant in Vietnam's most successful. Such as Lotteria, KFC, Buger king and so on. In it, lotteria (South Korea) is considered the "big brother" with more than 200 stores, followed by KFC (USA) has opened 140 stores and No.

  • Word count: 2062
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Is there a gap in the market for fast food at Challney?

CHALLNEY HIGH SCHOOL FOR BOYS Business Studies Coursework: Enterprise Is there a gap in the market for fast food at Challney? Name: Zafran Khan Candidate No: 8297 Centre No: 5223 Contents Page Introduction 3 Business Opportunity Business Description Present Market and Local Business Environment Gap in the Market and Unique Selling Points Aims Objectives Constraints and Controls on Business Activity Marketing Primary Market Research Report Secondary Market research Report Marketing Campaign Pricing Strategies Marketing Mix Company Organisation Sales Finance Sources of Finance Fixed and Variable Costs Break-even Analysis Cash-flow Forecast Profit Forecast Business Viability Evaluation Summary Statement Account Analysis Problems Strategies to Overcome Problems Appendix Introduction Business Opportunity Business Description What is your business format? Is it sole trader, private limited company or PLC? How many shareholders do you have? 20 How many employees do you have? 20 How much is you company worth= Total amount of cash invested in your business. Where is it located To run a Retail Indian fast food company, specialising in selling paranthas at very low prices. I will be running a private limited company with twenty shareholders. I will employ twenty workers to run this business. The total amount invested in my

  • Word count: 916
  • Level: GCSE
  • Subject: Business Studies
Access this essay

Fast Food Nations

Fast Food Nations by Eric Schlosser Thesis Statement: The objective is to explore the way industrialized agriculture business has transformed from the earlier times to current day situation. The author of the book Fast Food Nation is basically an investigative journalist. Being a journalist the author explored and carried out profound research in order to study the fast food industry. His research helped him to know about the final product that ends up on the restaurant table right from scratch i.e. in case of meat - from the farm to the final product. The author combined his three years of research with statistics and other primary research and presented the entire thing in the above mentioned book. The author presents the change in the way industrialized agri-business is done in today’s business scenario. The book is divided to two major and different parts. The first part of the book which is named as the “American Way” focuses on discussing the history of America’s Fast Food industry. This part also gives background information about the major fast foods of the country like McDonalds, Burger King Etc, including information about their founders. The remaining part of the first part of the book discusses how most of the once family owned and small businesses have become famous worldwide and how they have become part of one’s daily lives

  • Word count: 2932
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Chinese Fast Food Companies.

Chinese Fast Food Companies The University of Exeter 09/20/02 Contents .Summary 1 2.Introduction 2 3.Comparative Analysis between Chinese and Western Fast Food Companies 3 3.1 General Discrepancies between Chinese and Western Fast Food Companies 5 3.2 Core Competitiveness of Western Fast Food Companies 6 3.3 Case Analysis of Successful Chinese and Western Fast Food 7 4.Conclusion 10 5.Bibliography 11 Chinese Fast Food Companies . Summary This article mainly compares Chinese and Western fast food companies, and analyses cases between successful Chinese and Western fast food companies. The article also discusses the policies in the development of Chinese fast food industry, and the influences of Chinese fast food industry after China entered World Trade Organization. It also puts forward some proposals and possible methods about investment into fast food industry. 2. Introduction With the rapid economic development in China, its city area is steadily growing, and due to the growth of people's income and faster pace of life, dining out is increasingly popular among Chinese. A big market for Western fast food companies has emerged. For

  • Word count: 1568
  • Level: GCSE
  • Subject: Design & Technology
Access this essay

Fast-food Industry Analysis

Fast-food Industry Analysis . (a) Service and production: Fast-food industry has also been called Quick Service Restaurant (QSR) Industry. There are several segments of production in the QSR industry, which include burgers, chicken, pizza, sandwiches and Mexican food. Nevertheless, the burger sector still exists as the main item of production. A majority of QSR companies offer this product though signature brand names. For example The Big Mac, Six Dollar Burger, The Whopper, The Famous Star, and The Sourdough Jack. QSR industry contains both traditional and non-traditional quick service restaurants. Traditional restaurants units are located at shopping centers, gas stations and in residential areas. Non-traditional units and kiosks operate in locations like airports, convenience stores, stadiums, amusement parks, and colleges. One of the main services that differentiate the fast-food industry from other restaurants is fast service and accessible prices for general public. To make the service even faster fast-food restaurants offer drive through services that reduce the order time even more. Fast-food industry is not only domestic industry, but also international. There are over 222,000 fast food restaurants around the world, which generate about 130 billion dollars in sales annually. As the leader, McDonald's has over 30,000 restaurants in 120 countries. . (b)What

  • Word count: 4309
  • Level: GCSE
  • Subject: Design & Technology
Access this essay

American fast food restaurants:

Centre for Overseas Academic and Culture Exchanges (COACE) Tsinghua University Academic Bridge Program 2009-2010 Principles of Economic First Assignment American fast food restaurants: Analyze market profile and product differentiation Submitted by David (Miracle) Words: 1042 Fast food is very essential for American. In their daily lives, they cannot adapt the life that without fast food restaurant. Because American have a high efficiency life, so fast foods have developed rapidly, even have become a special local American culture. At the same time, American fast food is most famous in the world. How can American fast food restaurant attract American, even the most of people in the world? There are many fast food restaurants in America, so the competition is quite cut -throat. How can these companies exist in the market? Except America local culture, the most important thing is the moderate differentiation. Different kings of American fast food cater to different kind of taste. American fast food restaurant market is monopolistic competition, which is near a perfect competition because there are so many fast food restaurants but the market has moderate differentiation. If people want to study American fast food restaurants, they should know the market profile of America fast food market. Now there are 85,000 fast food restaurants in the USA.

  • Word count: 1110
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Fast Food Nation

Fast Food Nation America prides itself in being the most diverse country in the world, but one of the things Americans have in common is the way they think about capitalism. Capitalism is about increasing money. Americans don't believe in labor as much as they do in capital. A free market requires just as many buyers as sellers. Although they get the same terms of trade and the same access to information, none have a big enough share in the market to influence prices. The triumph of the free market is basically taking money from the poor and giving it to the wealthy. Fast food has permeated every aspect of American society. Although fast food may seem like the foundation of American culture, it has some serious consequences on society. Rising in the fast food industry caused a noticeable increase in food poisoning, inhumane working conditions in meat packing plants and manipulation of children through television. Food poisoning has become a large concern in American Society. "In the United States roughly 200,000 people are sickened by a food borne disease, 900 are hospitalized and 14 die", (195). There is evidence that the risk of food related illnesses have risen and that the consequences are becoming way more severe. There are many factors that contribute to the rise of food borne illnesses but the main one is the change in how food is produced. E coli 0517: H7 is a new

  • Word count: 3205
  • Level: University Degree
  • Subject: Linguistics, Classics and related subjects
Access this essay

Research question: Do the Chinese fast food chains in Hong Kong behave in oligopoly structure?

Research question: Do the Chinese fast food chains in Hong Kong behave in oligopoly structure? Forward When talking about fast food, most people will think of McDonald's. In fact, Hong Kong, a melting pot between east and west, Chinese fast food also captures a significant share in the fast food market. It is closely related to every Hong Kong people's life. Although a lot of researches have already been conducted to investigate the fast food market, most of them are targeted at Western fast food. There does not seem to have many researches which focus on Chinese fast food. In fact, Chinese fast food is actually totally different from the Western fast food. Because of that, I think it will be very interesting to investigate the Chinese fast food market in Hong Kong. My concern will be how this market works, how the chains compete with each other, and how their business strategy different from those Western fast food chains. Among the Chinese fast food market, Café de Coral, Fairwood, and Maxim are the biggest three Chinese fast food chains in Hong Kong. From the economic view, this is called the oligopoly structure, which is characterized by the domination of market share by relatively few competitors. If that is the case, the equilibrium price tends to be very stable. However, in reality, these Chinese fast food chains need to lower their prices together regularly. Because

  • Word count: 3980
  • Level: GCSE
  • Subject: Design & Technology
Access this essay

Fast Food Fun Booklet Business Plan

Fast Food Fun Booklet Business Plan Owners: AMC Ltd Any Road, Stevenage, Hertfordshire SG11 8AG Telephone: 07747897XXX Fax: 01438 222XXX E‐Mail: [email protected] Table of Contents Page . Executive Summary………………………………………………………..2 2. Products and Services…………………………………………………….6 3. Market Analysis……………………………………………………………..8 4. Milestones…………………………………………………………………..13 5. Finance Plan………………………………………………………………..14 Appendix . Company Objectives A1 – Mission A2 - Keys to Success . Company & Personnel Summary 2. Strategy and Implementation Summary 3. Internet Strategy Summary 4. Milestones – . Outline Project Plan . Risk and Issues Analysis & Risk and Issues Logs 2. Key Stakeholder Analysis 3. Finance Plan – . 3 years Projected Sales Forecast (by purchase price choice) 2. 3 years Projected Cashflow. 3. FFF Year one projected Profit and Loss 4. FFF Franchise Cashflow Model year 1 5. Printing Estimate Dec 2012 Bibliography . Executive Summary FFF Ltd will be the publisher of Fast Food Fun (FFF) booklet. FFF is one of the answers to the increasing demands to educate all generations about healthy eating, it is

  • Word count: 6142
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Fast and convenience food Vs Healthy and organic food

Fast and convenience food Vs Healthy and organic food Is Convenience and fast food an easy and helpful alternative to organic and health food? I say yes. In the modern world where people are constantly worrying about their diet, are we getting a nutritional balance or just eating too much? Nowadays fast food restaurants are making an effort to bring healthy food to you. For instance, McDonalds has just introduced a breakfast menu with fruit toast, porridge, juice, coffee and muffins. They also have a salad menu. Their list of ingredients was definitely nothing to be ashamed of. Other fast food restaurants have made a similar effort. Wimpy, Burger King, KFC, Pizza Hut and Dominos are just a few who are changing their menus to the healthier alternative. If you compare the prices of a meal from a fast food restaurant to a meal of organic food then you will find that they are of a similar value. The only difference being that fast food is prepared for you and is also a lot faster. The question of whether organic food is worth all the fuss is a big one. Is it actually better for you or is it just a phase that we as a community have picked up on? After all organic food... * Is more expensive than convenience food. * Must be thoroughly washed because improperly composted animal fertiliser may have contaminated it. * Is not always available. This is because organic

  • Word count: 662
  • Level: GCSE
  • Subject: Design & Technology
Access this essay