NEW MEDIA AND OLD MEDIA
The following essay will discuss old media and new media by means of comparing and distinguishing between the two, it will state the arguments raised by new media supporters and critics and a conclusion will be reached on either new media or old media is better and wether new media replaces old media completely. New media has to do with the emergence of digital, computerized, or networked information and communication technology hence most technologies described as new media are digital and comprise of characteristics of being manipulatable, information can be easily pervaded and it is dense, A good example of new media is the internet as Flew (2005) put it " new media has commonly been equated with the internet" whereas old media comprise of all mediums that existed before the introduction of the internet e.g. cable television, radio, movie and music studios, newspapers, broadcast and magazine, books and most publications. Popularity and preference of new media does not replace old media completely for example the rise of internet television did not mean the end of television. Networks play a significant role in distinguishing new media to old media as it is indicated by the changes that took place after the introduction of interconnected and interactive network which enabled the transmission of information from the sender to be the same even to the receiver. Unlike in
Assess media violence in the world's media.
Abstract The purpose of this dissertation is to assess media violence in the world's media and how it affects Human beings are affected everyday by the media. The media is everywhere, influencing what people have for breakfast in the morning, to what people wear. The media's goal is to showcase their product in a way so, you will buy or agree what is being said. The media does this by flashing pictures across the screen that only take moments to remember inside our sub-conscious. What can happen when the message becomes more than an exciting item? What if the messages come from "Grand Theft Auto: Vice City", a game for the Playstation games console that has the player help the main character beat a man to death? Retired U.S. Army Lieutenant Colonel Dave Grossman is the author of the Pulitzer-nominated book On Killing: The Psychological Cost of Learning to Kill in War and Society. His most recent book, Stop Teaching Our Kids to Kill, is co-written by Gloria DeGaetano. Grossman, a former psychology professor at West Point University, teaches law enforcement officers around America, as well as the FBI, Texas Rangers and Green Berets about the psychology of killing. He also teaches medical and mental health professions how to deal with and prevent killing. He has been a specialist witness at several murder trials, and has written a number of encyclopaedia articles on
Media Vs Society - What part does media play
Media Vs Society What part does media play? Jonathan Fulwell for 'The Times' Does society influence media or does media influence society? In a modern world, dependent on continuous communication this is a very important question. If the world were not dependent on communication over large distances, schooling on a mass basis would not be possible or necessary. Most knowledge in traditional cultures was local knowledge, (Geertz 1983) traditions that were passed on through a local community, a very slow and long drawn out process. Today we live in the "Whole World" in a way that would have been inconceivable to anyone who lived before the 19th century. "We are now aware of news and situations thousands of miles away, all due to e-communications making such awareness almost instantaneous in the 21st Century. Rapid transfers and e-communications have greatly intensified global diffusion of information." (Anthony Giddens Sociology 1995) Society today loves stories produced by mass media; sudden death, scandal, and happy endings enter our lives on a daily basis. Society today puts pressure on newspapers to deliver stories that interest them, and if a paper cannot produce this, they face losing readers to opposing newspapers. An average reader loves a good scandal, especially something to do with anyone in the public eye regularly, for instance: royalty, popstars, footballers
Media Audiences
Outline how and why audiences have been researched in terms of 'effects' and 'uses'. Audience research is concerned with explaining how audiences receive, read and react to texts. There are two major conflicting approaches to audiences, one viewing the audience as passive, and the other as active. The critical/radical approach to audiences suggests that audiences passively receive media texts and that viewers are manipulated by media texts into changing or influencing their values and beliefs. A liberal pluralist approach argues that audiences are not influenced by a direct process and that ideas are interpreted by them and the make their own meanings. This approach sees the media as less powerful with the audience having more power over how they use the media. Active audiences do not follow the "Linear Model of Communication" that passive audiences follow. In a linear model of communication the passive audience member receives the media text from the producer and absorbs the information given. Liberal pluralists would argue that communication is not a one-way process and the audience does something with the information once they receive it making them active. Depending on the assumptions gained from these conflicting approaches, whether the media effect the audiences or whether the audience uses the media, will shape the kind of research taken, the questions asked and the
new media
DO NEW MEDIA DEMAND NEW METHODS? The expression "new media" has recently come into frequent use in common vocabulary although it has been mentioned a long time ago by researchers conducting social, economic, political and cultural studies of information and communication technologies. Although new media does not have a clear and complete definition one may associate it with the process of digitalization (that allows information of all kind, in all formats, to be carried out with the same efficiency and also intermingled), new means of transmission by cable, satellite and radio (which have expanded their capacity to transmit an increased volume of information at a lower cost, all over the world), new methods of storage and retrieval (video recorder, CD-ROM, compact disc, DVD), the internet and many more. Considering the way in which new media is seen in today's society, one could easily argue that new media is highly linked with technology (the application of scientific knowledge for a practical purpose). However, as technologies are still being developed at an astonishing rate (every six months or so, improvements are made that bring new possibilities in the collection, storing, processing and transfer of information), a precise and stable definition of new media is quite impossible to give. Therefore, as Doctor Vinod Vidwans coordinator of New Media at National Institute
Media Control
Media Control Media Control vs. History Cash flows freely on deceptive propaganda campaigns flashing beyond front groups and think tanks to sell wars, trash organic agriculture, smear activists as terrorists, tell the public that mad cow disease is no big deal, and push right-wing policy agendas. As society became free from a military state and more democratic than a totalitarian state, the public relations industry could no longer resort to a bludgeon over the head of society to rein their ideology to conformity. Then the environment was ripe for the birthing of propaganda. Propaganda is clearly the alternative to bludgeoning in a totalitarian state. Media History -- During the period between World Wars I and II, a list of common rhetorical techniques was developed for propaganda purposes. The list included euphemisms, bandwagon, glittering generalities, name-calling, plain folks, and fear to name a few. Today, in the 21st century, our history is being written midst a decade of media mergers producing a web of business relationships that now define America's media culture. Though massive and complicated, the mergers offer a colossal opportunity for cross promotion and the selling of products along with talent among different companies owned by the same influential parent corporation. National History or Global History -- The first modern government propaganda
Media effect
Although what constitutes the media and its products may change over time, certain characteristics of media can be pointed out at any particular time. Those basic characteristics are that it reaches a large number of people, it is usually privately consumed and it is shared widely among the audience. As a result, an ever increasing proportion of people are being influenced by the media in a number of ways, both positive and negative. Many social psychological researches have looked at the influence of the media on some children's anti-social behaviours and negative effects of media on children in general. Media violence and its effects on children seems to be the most interesting topic as there are many research studies that have been conducted to invest this. Research studies have proved that the form of media which contains things like violence, aggressive behaviour and sexuality usually negatively affect children in terms of their behaviours, body image and school achievement. There has been evidence showing that the more frequently a child watches films in which there are violent scenes, the more aggressive he or she tends to be. In addition, seeing people suffering, bleeding or killing each other in violent films may make the children think of the world as a rather dangerous place and thus we have a generation whose minds are dominated by insecurity and uncertainty as a
Media Frenzy.
Media Frenzy When the media attempts to portray a person or event to the public, the absolute truth is never completely achieved. The way people think about themselves is never exactly how the media will portray their image. Take for example, Harry Truman's decision to drop the Atomic Bomb. One knows that the citizens of Japan have a very different interpretation of Harry Truman than he does of himself. The same effect was born once again when terrorists attacked the World Trade Center. The medias interpretation differs significantly from the thoughts of Bin Laden himself. The American media has portrayed Osama Bin Laden as evil, irrational, and weak. To the American people he has become a heartless coward, achieving the title of "Most Hated Man". The reasoning behind their feelings comes from the terrorist acts Bin Laden is accused of as well as his cowardly approach of denying his actions. When Bin Laden interprets himself, he sees power, vengeance, and holyness. He believes that any place he calls home is the "Holy Land", and that the mission of his followers is to take action against all Americans for what they have done in the past. While one will never be able to truly separate the facts from the myths, an understanding from each side will allow one to generate an overall interpretation of Bin Laden. The American media portrays Osama Bin Laden as the archenemy of the
Media Ownership.
Media Ownership The past two decades of a deregulated media resulted in a concentration of media ownership. Large media conglomerates bypass anti-trust laws by owning many forms of media and not dominating one specific medium. For example, AOL Time Warner owns television stations, music production companies, cable companies, internet services, newspapers, publishing companies, and magazines. Deregulation has continued with the FCC allowing corporations to own enough television stations to reach forty five percent of the national audience. This deregulation of the media ownership made it easier for companies to merge and increased the chances for oligopolies to form (Campbell, page 450). Disney acquired ABC, AOL Time Warner merged with Turner Broadcasting, and most recently NBC bought over Universal. Large media conglomerates continue to grow in size as well as power. The anti-trust laws that exist in the Unites States aim to prevent national monopolies, however most media monopolies are localized. Gannett controls less than ten percent of the United States daily newspaper circulation, however practically all of Gannett's papers are monopolies because they are the only paper in their town. Gannett owns more than ninety daily papers and forty non-dailies. (Campbell, page 470). This may preclude the consumer's availability of differing opinions other than those Gannett chooses
Media Influence
Reflective Writing - Media Influence It has been long debated where true beauty really does come from; you would find the majority of people to say that a beautiful person if defined by their personality. However, if you were to go by the images and ideas we are faced with daily in the media, you would perhaps see a different side to this argument. It has been well publicised that teenagers these days are influenced overly by the media, they apparently aspire to have that "perfect image" and will go to great lengths to try and achieve it. However adults, who are not experiencing or thinking in the same way as young people today, carry out the majority of these "studies," and it is them who then tell us all how teenagers feel about these subjects. Why do they feel they know how young minds work nowadays? They may well say that they were young once too, but I'd say that media was not as strong then as it is these days. Can media genuinely influence people or do they just suffer from their own lack of self-confidence and self-esteem? In my opinion I have a good enough head on me to see that I am the way I am, and nothing is going to change that. I have the odd day like everyone else, when I try to conform to the image magazines and television are giving off, because that's what's seen to be "beautiful." But the next again day, I'm back to my normal self and have not
