Sainsburys Business Observation - marketing and customer service

Sainsbury’s Business Observation Promotional Methods . Christmas products i.e. decorations for £1 . ½ price LCD Panasonic 32” TV . £5 tins of sweets – Quality Streets (RRP £8.99) . 25% off bedding (non-TU clothing) . ½ children’s toys . 2 for £3 on fresh fruit and vegetables . Seasonal offers e.g. Christmas, Halloween but also seasonal vegetables and fruit . Offers on branded products e.g. 2 for £17 Pampers Junior Economy Nappies (44 per pack) . Save up to ½ price on TU clothing and TU home ware . Announcements on products that are on offer and suggest products to buy . “Every three weeks the offers change i.e. on the plinfins, however branded products put their own products on offer through our store, for example Heinz may come to us and ask for their soup to be on offer for 3 weeks, and then go to ASDA and do the same after the three week period” – Andy Stanbridge (Manager) . 25000 nectar points or £250 cash back when takeout Sainsbury’s gas . £40 Sainsbury’s gift card when take out over 50 life insurance (leaflet advertisement) . 3 for £5 Uncle Ben’s Express Rice (£1.59 each) . 2 for £1.50 Sainsbury’s Microwave Rice (99p each) . Mix and Match e.g. 3 for £10 on meat, poultry and fish Merchandising . Other services (such as Life Insurance leaflets) placed by till . Magazines near the tills . Re-usable bags i.e. Bag

  • Word count: 692
  • Level: AS and A Level
  • Subject: Business Studies
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Customer service of McDoalds.

AVCE Business Mubbashar Rana Customer service Unit 10 Introduction I have been instructed to produce a detailed manual based on Customer service within a company of my choice. I have chosen McDonalds Restaurant as it has very good customer service which the majority of large recognized companies lack. During this manual I will be engaged in observation by doing research via interviews with staff and managers, internet websites, books or handouts based on McDonalds, and annual reports and fact packs available. Through out my investigation, I will be looking at the level of customer service provided within McDonalds and looking in detail at specific elements. I will be identifying such elements including different types of customers and their needs, skills required in order to provide effective customer service, how consumer protection is incorporated into its policy, strategic objectives, how the organisation uses customer service to meet its customer needs and objectives, customer service techniques, procedures and quality standards, and improvement. Customer service is essentially the service a company provides that meets or exceeds customer needs and expectation. In detail it is the service quality as perceived by a user that depends on the size and direction of the gap between the expected service and perceived service, which in turn depends on the nature of the

  • Word count: 858
  • Level: AS and A Level
  • Subject: Business Studies
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Customer Service

Gerard Ryan Customer Services Assignment ________________ Table of Content Introduction Define and explain Customer Services and its significance to modern organisations Describe your chosen organisation. Comprehensively discuss the different types of customer in your organisation. (Internal, External, Corporate) Discuss the principles of a customer orientated organisation. Provide a comprehensive summary of customer service responsibilities based on your chart. Evaluate Customer Service Policy Bibliography ________________ Introduction The company that I have decided to complete this assignment on are an insurance company called Friends First they operate manly in Dublin put they also have offices in Cork and Galway. The main focus of this assignment is on their customer service. This assignment will explore the background of the company, what it does and where the importance of good customer service comes in to the companies structure. I will also include an organisational chart which will out - line the chain of command within the company. I will discuss the different organisations within the company and where the external customer is placed in relation to the company policy of customer services. I will go through the rolls of each department and each member of staff and

  • Word count: 2778
  • Level: International Baccalaureate
  • Subject: Business Studies
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Customer Service

(M3) PC World Customer services is basically a department in the compnay that's job is to provide information, recommendations and after sales services to the customers of PC World. The customer service also aims to be a extremely well-organized service for PC World's customers, usually consumers to use if they have an issue with something in related to PC World. For example if they have bought something but it isn't working then they can phone, email or fax the customer service department and ask for help. PC World provides several different types of customer service. The customer service gives the business an idea into how satisfied their customers are with the purchases they have made. Knowing about this, the business can improve their products and services. Also the customer service can give the business an idea into what the customers expect. This can then help the business become more completive if it knows customers are expecting this from their service. As part of the customer service also provide the consumers with information on their legal rights. PC World has been changing throughout the past years; however, the compnay also change their service and provided a better customer services because a good customer service allows the business to gain and keep their customers, if a customer is pleased, they are likely to buy from the business again and could tell

  • Word count: 923
  • Level: AS and A Level
  • Subject: Business Studies
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Customer service

What is Consistent Customer Service? Consistent customer service is of the same standard every time you visit the business. All businesses have to make sure the service offered is good in the first place. What is Reliable Customer Service? Reliable customer service offering a service to customer that is trustworthy and dependable as this will help maintain loyal customers, for example a local hairdresser if they provide reliable customer service then they will have many loyal customers. Importance of both services: Consistent and Reliable customer service are very important because it helps build reputation of business. By giving Consistent and Reliable customer service a business gets free word of mouth advertising, it means if customers are happy with the service you provide them then they are more likely to tell other people about your good service, a business might gain customers by that. A business gets more chance of customer loyalty. Customer loyalty means you get regular customers. How to achieve both Customer services? This could be achieved if business and staff are trained and aware of the following 8 points: * Scope of job role It means what the job involves what the work is like. This is important because the job has instructions which need to be done properly if they are not then the job instructions are not being followed. * Knowledge of products /

  • Word count: 851
  • Level: GCSE
  • Subject: Business Studies
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Customer Service On Asda.

Customer Service On Asda First of all I am going explain what customer service is. Businesses need their customers to buy their products or to use their services in order to survive and make a profit. The way that they treat their customers is therefore very important. Many businesses have a policy of 'customer service' which involves putting the customer first in all situations. Customer service involves: * making sure the product range is available to the customer. * making sure the product range can be delivered if necessary. * making sure the product is safe and reliable. * providing information about products and being able to give advice. * providing credit facilities where appropriate (allowing the customer to pay over a period of time). * providing after-sales service- guarantees, spare parts, help-lines. It should be the aim of every business to provide the highest level of customer service. There are laws which provide protection to consumers buying products. Businesses should know what their obligations are under these laws; it will help them maintain a high level of customer service. I am also going to explain why customer service is so important. The initial impression of a customer dealing with an organisation-whether as a shopper, a visitor or when speaking over the telephone- is based on the level of customer service he or she receives. Is the person

  • Word count: 1551
  • Level: University Degree
  • Subject: Business and Administrative studies
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Customer Service

Customer service: - Means providing a service that concisely meets or exceeds customer needs. CUSTOMER NEEDS All Customers have needs and expectation such as . If a customer request or order for product or service, so investigation should be quick and fast. That's how the customer will be satisfied from the service. 2. Every organisation which sells products or services has some sort of problems with them. Customers rarely or usually complain about goods. Attending customers quickly will satisfy. 3. If a customer reports about the product or service, Discuses the problem with customer and try to sort it out. If you didn't then pass it to your senior member of staff. 4. Customers may change an order or request now that could be by phone, email or face to face. What you need to do is to ask for receipt, if the customer can't find it then ask for product no and search for it, if possible then changes it. 5. At times a customer may wait for too long for the product or didn't get their goods at right time. Then they ask for their product. What you need to do is those get the details of the product, and then cheek it. Enquires should be quick and fast. Make sure that you don't waste customer's time. 6. A customer may ask for advice about any product he or she is purchasing. For that what you need to do is that tell them every single function, advantages and disadvantages

  • Word count: 1206
  • Level: AS and A Level
  • Subject: Business Studies
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Customer Service

Customer Service Assignment INTRODUCTION To complete this assignment I have to investigate customer service by writing a report on a chosen business. The business I have chosen for this is Mc Donald's. In 1974, McDonald's opened its first restaurant in the UK. Today, more than 2.7 million people in this country place their trust in McDonald's every day - trusting the Company to provide them with food of a high standard, quick service and value for money. Customer service is very important to the McDonald's because it says that they care about their customers. Customer service very important and vital part of any organisation, which is selling goods, or service because it exists to satisfy customers... Good customer service will bring you new and keep old customers but if you have bad customer service this will make customers unhappy and they will stop visiting you and the business will not have new customers. McDonald's operates in a very competitive market. It generally keeps its prices within a compatible range to its competition. What McDonald's can do to is to makes its self-different from its competitors (in a better way) is to exceed customer service. The customer service and food preparation areas contain original equipment used in the days when fresh potatoes were peeled, sliced, blanched and fried; milkshake mix and syrup were whipped up on the

  • Word count: 8179
  • Level: AS and A Level
  • Subject: Business Studies
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Customer Service

Customer Service Customer service, a department within a company, which tries to ensure that customers are happy, both with the goods or the service the business/company is providing, also the manner in which the manner they are served by employee's and the company approach towards them. All businesses need customers to buy their products and services. In order to do this company's and businesses must treat customers respectively so that'll encourage them to buy their products or service. As more and more companies compete for customers business, businesses must provide a high-quality product or service that is safe and reliable, does what it's suppose to, and offers good value for money, but during this they must ensure that a high standard of service is provided for the customer. If a poor customer service is provided it is likely that the customer will take their business elsewhere, this could be due to poor staff, or just general lack consideration for the customers needs. This important aspect of customer relations is so vital to the successfulness of a business that most customer service departments within a business produces questionnaires, deal with customer enquiries and complaints a forward these to the departments which they apply to so that customer service in future their will be greatly improved thus improving relations with customers and improving sales. All

  • Word count: 1598
  • Level: AS and A Level
  • Subject: Business Studies
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customer service

Customer Service HND Business/Hospitality Year 1. Assignment 1-research project. Tesco.com Introduction. For my customer care unit I have chosen Tesco as an organisation that I will research in depth. I will examine the customer service policy of organisation in detail. The areas of customer service culture, customer requirements and satisfaction level of customers in that particular organisation will also be covered in my assignment. I will look in to how Tesco provide customer care and service for business and services operations. One of my main resources for the assignment is Tesco's customer service web page (http://www.tesco.com /customerservices/custServAroundTheStore.htm) . Analyse a Customer service policy within a business and services context. -Identify the reasons for using customer service policies. FAMILY CARE. When analysing the customer service policy and the different areas it covers shows, that Tesco's really does value its customers. Tesco's policy is referring to different kinds of people with different needs. One of their policies is to provide best children and family care. Tesco is providing the best facilities and environment for families so that parents and children feel comfortable when shopping in their stores. Tesco's has more than 400 stores nationwide with baby changing facilities. These stores also provide emergency nappies and wipes. "For

  • Word count: 2004
  • Level: University Degree
  • Subject: Business and Administrative studies
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