Blue Ocean Strategy

Summary of the book: "Blue Ocean Strategy" Requested in mail regarding Blue Ocean Strategy Certification. How to Create Uncontested Market Space and Make the Competition Irrelevant. Part One: Blue Ocean Strategy Chapter 1: Creating Blue Oceans. The Market conditions in most markets have gradually evolved with the result that supply exceeds demand in nearly every market. Accelerated technological advances improving industrial productivity are some of the main reason. Further globalization compounds the situation as trade barriers are dismantled and information are flowing much more freely. The result is accelerated commoditization of products and services. Therefore red oceans become increasingly bloody. Management will need to be more concerned with blue oceans than the current cohort of managers are used to. The dominant focus of strategy work over the past 25 years has been on competition-based red ocean strategies. This means more competition in known market space. Competition - in the book called: red oceans - will always matter and will always be a fact of business life. However another approach can add much more value to business. Tremendous value can be created by the business by changing focus to unknown market space. This is in the book called Blue Oceans, which denote all the industries not in existence today. A practical example is given from Cirque du

  • Word count: 4504
  • Level: University Degree
  • Subject: Business and Administrative studies
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Ocean dumping.

Ocean dumping, which can be identified as "the deliberate disposal of certain toxic, harmful, noxious or persistent substances and materials into the sea, constituting one of the major sources of pollution of the marine environment" has been a problem that was only recently given consideration with the spurt of environmental awarness during the 1970s (Kite-Powell, 1998, p. 377). Given the complexity of the interrelationship between the economic, political and environmental interests involved, it appears to be particularly difficult to find a consensus on the means to deal with this problem. Typically, issues relating to marine pollution by intentional dumping fall into one of two categories: the establishment of rules or standards and the enforcement of rules or standards. Pluralistic values have contributed to the rise in conflict between industrial and environmental groups, causing legislation to be passed, but watered down and weakly enforced. Sewage constitutes the largest volume of pollution discharged into the ocean. Since there are densely populated cities on the American coast, about 35 percent of all treated municipal sewage is discharged into the ocean. Many of these cities are also located on some of the nation's best-known bays and harbors, which are, as a result, badly polluted. Boston Harbor received considerable political attention in 1988 as one of the

  • Word count: 3066
  • Level: University Degree
  • Subject: Physical Sciences
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Ocean Pollution

Sea Pollution The pollution of the ocean is rapidly becoming a crucial problem on Earth. The major causes of sea pollution are oil spills, toxic waste, and dumping of other harmful materials into the ocean. This pollution will directly affect the living organisms in the ocean and indirectly affect human’s health and resources. We, as humans, should learn more about these in order to have the knowledge on how to solve this problem effectively. Oil spill is perhaps the most publicly acknowledged cause of sea pollution. Large tanker accident like the Exxon Valdez had been rapidly known worldwide. This incident happened in Prince William Sound, Alaska in March 1989, where the Exxon Valdez, an oil tanker, grounded on Bligh Reef, spilling almost 11 million gallons of crude oil. It is considered as one of the most devastating human-caused environmental tragedy. Plenty of people didn’t realize that hundreds of millions of gallons of oil are quietly end up in our oceans by other sources such as routine shipping, run-offs, and dumping every year. Toxic wastes are poisonous chemical and biological materials that are produced from industrial plants or facilities and agricultural work that are carried away through freshwater and into the rivers, lakes, and ocean. These dangerous pollutants include chemical contaminants such as Lead, Mercury, Asbestos, Sulphur, Nitrates, etc., and

  • Word count: 686
  • Level: GCSE
  • Subject: Geography
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open ocean

Open Ocean Slash! The nose of the huge antagonistic fish pierces his skin like a knife through butter. He moans and screeches for only a minute, but feels like a lifetime. His whole future at sea shines before him as a blurry disarray of fear and pain. It was a cold and dreary day in the endless moors of the Scottish highlands. Kazuya's eyes shone bright over the faithless and barren land. The flocks of sheep are a welcoming sight to Kazuya: a lone fisherman struggling to get to the path. Jin, the brother of Kazuya, awaits his arrival in the small fishing shack in the valley. The potent smell of raw, discarded fish overwhelms Jin's senses so he waits outside under the watchful eyes of the Aonach Eagach. Kazuya, now on the path outside the run down shack questions, "Any buyers?" "Nope, not today and probably not ever," replies Jin. "Why do we even try?" wonders Kazuya. "We can't make a decent living out of this business, we need something other than cod and haddock" argues Jin. "What fish can we sell instead?" said Kazuya. A week later Kazuya and Jin still had no sells. They needed a way of getting out, a way of freeing them from this endless slavery. Kazuya realised his dreams of fishing on the open ocean were closing. His lifetime dream shattering before his eyes, but the pointed peak of the Aonach Eagach gave him an idea. He realised the big money was in the big

  • Word count: 991
  • Level: GCSE
  • Subject: English
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Commentry On Ocean

My Commentary The poem 'Ocean' by Abilasha Agarwal begins with the starting of day. The poem picks up by describing the nature and blend and characteristics, as if the ocean were a living soul. It goes on and elaborates the love and furry that takes place in its natural setting. Points were made about the many unpredictable volatile situations, that people near the ocean face. The poem ends with such a smooth, tidy, but momentous peacefulness, which leaves the ocean sleeping. The atmospheres characterized are captivating situations, peacefulness, calmness, and the dangerous overlaps, making us ponder on the emotions of the ocean. We get the impression that the poem is set near a coastline, where the human eye happened to take note of all these changes, as they happened in turns. The mention on how the ocean wrath, "like a dragon sometimes hitting the shore," suggests that the setting is around a costal area, where the ocean is rough, most of the time. The structure of the poem is five short regular four lined verses. These verses are brief and articulate, about the changing moods of the ocean. In the beginning, the poet uses comas to make the sentences flow, and excite the reader as she describes the beauty of the ocean. However, when the ocean becomes furious, she uses full stops, and hyphens to shorten the rhythm as the sentences become abrupt, just like when we

  • Word count: 614
  • Level: GCSE
  • Subject: English
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An ocean adventure

Descriptive Writing The ship sailed across the horizon like it was gliding along ice. And as James watches on, the waves from the shore look fun and almost innocent as they crest and then crash over another. He tastes the salt in the air and watches little rainbows glisten through the prisms of the ocean's spray. The warm water towards the shore is covered with foam and bubbles from the rumbling waves as children and their families play in the gritty tan coloured sand. From the optimistic face expression on James's face you could tell that James thinks to himself, "This is perfect" As the ship reaches it's destination, James makes the final preparations on his Yamaha wave runner. All of the fluid levels checked and there is a faint smell of gasoline mixed with the aromas of salt and fish in the air. He is now ready to brave and jump the mighty ocean waves of south Padre Island. As James puts on the jet pilot lifejacket and tightens up the thick blue straps, he reminds to himself to stay calm and not to make stupid or impulsive decisions during his journey into the ocean. It is easy to push oneself to the limits and lose track of reality, so he remembers to respect mother nature at all times and keep in mind that he is not invincible. James climbs abroad the wave runner and grabs hold of the hand bars, warm from the bright sun. Now the truck begins to back up., gently

  • Word count: 905
  • Level: AS and A Level
  • Subject: History
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Ocean Wave Energy

Ocean Wave Energy Ocean waves have both kinetic and potential energy. There are various devices for converting wave energy into other forms of energy - such as mechanical motion or fluid pressure. The devices are classified into large-scale offshore devices and small-scale shoreline devices. Most of the development is on large-scale offshore devices, such as the oscillating water column (OWC). China has constructed a 3 kW OWC shoreline device, which has an artificial gully and a Wells turbine. India has built a 150 kW OWC caisson breakwater device and a Wells turbine. The technology is still under development in several countries. The inherent characteristics of wave power are that the energy is diffuse; wave forces are enormous during storms; waves vary in size, wavelength and direction depending upon wind conditions; the mean sea water level changes with the tide; and the available energy varies over a wide range. Therefore, the design of such a device is extremely difficult, and each solution will require intensive testing. Generally, a large number of devices will be required to generate an appropriate amount of electricity. The latitudes between 40-60 deg are suitable for siting these devices, where the highest concentration of wave energy occurs. The west coasts of Europe and the US, and the coasts of New Zealand and Japan are particularly suitable for wave energy

  • Word count: 223
  • Level: AS and A Level
  • Subject: Science
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Art from the ocean

"Art from the Ocean" by Ben Lawson The highly-intricate and exceptional piece displayed above portrays the universal theme of ocean life. This theme is clearly identified instantly by the subject matter consisting of an extravagant octopus grasping onto a pole-shaped object. I believe this finely drawn creature has been placed upon the pages of an ancient, slightly torn encyclopaedia to represent the classification of organisms and to create an antique atmosphere. His artwork addresses fundamental scientific concepts of classification and I believe he is attempting to portray how an organism of this beauty and intricacy cannot be described purely in a scientific manner. Mere words fail to create a realistic picture of the species. I believe Ben Lawson either relied upon direct observation or a visual source to create the detailed masterpiece. His imagination also contributed to the piece by allowing character and movement into the creature. The subject matter is treated extremely realistically with even minor details creating shading, lighting and complexity. The content of his piece can easily be deciphered within minutes of viewing but the meaning relies upon an extended amount of thought and contemplation. His intention was to obscure the encyclopaedia page with the image to cause the meaning of classification to be more difficult to interpret. Ben Lawson has drawn life

  • Word count: 904
  • Level: GCSE
  • Subject: Art
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The Mariana Ocean Trench Case Study

The Mariana Ocean Trench The Mariana Trench, sometimes called the Marianas Trench, is the deepest point in the earth's oceans. The crescent-shaped trench is located in the Western Pacific, just east of the 14 Mariana Islands, near Guam. Its depth has been measured at 36,201 feet (11,034 meters). It is a subduction zone, a zone where one part of the seabed is pushed below another into the earth's interior. In this case, the Pacific tectonic plate has pushed below the Philippine plate. The deepest part of the Mariana Trench, with a depth of 11,033 meters, is known as Challenger Deep. The Mariana Trench is deeper than Mount Everest is high. Mt. Everest is 8,848 meters tall, while parts of the trench are over 11,000 meters deep. The trench's floor has hydrothermal vents that emit highly acidic fluids. The temperature around the vents can reach temperatures of 300 degrees C. Conversely, the water at the seabed floor is very basic and hovers between 1.1 and 4.4 degrees C. The contrast between the two creates an ever-changing and nearly toxic environment. Even so, life thrives. Hydrothermal vents are created when tectonic plates diverge and hot water from below the Earth's crust erupts through the ocean floor. This water is saturated in hydrogen sulfide, but when it hits the frigid water in the trench, the water cannot hold the saturation level of the H2S, and it is released

  • Word count: 518
  • Level: GCSE
  • Subject: Geography
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Describe the frequency, origin and distribution ofearthquakes at mid-ocean ridges, ocean basins, subduction zones and continental shields.

Describe the frequency, origin and distribution of earthquakes at mid-ocean ridges, ocean basins, subduction zones and continental shields. Earthquakes are happening almost everyday all over the world. Most of the time earthquakes are not strong enough to be felt by people, but the shaking caused by an earthquake is recorded by a seismogram. These are located all over the world at different points. Only occasionally will a larger magnitude earthquake strike and cause damage to the region. Around the world there are many faults, depending where these faults are plays a major factor in determining where an earthquake will happen. It is these faults that are the reason for earthquakes. The type of fault will also determine how often an earthquake will happen. A mid-ocean ridge occurs under the sea at a divergent boundary. This is where two plates are been pulled apart because of tension. This then allows new oceanic crust to be made in the divergent boundary, as magma rises and eventually sets on the sea floor. If the plates on either side of the divergent boundary continue to spread then the ocean slowly becomes larger in width, a process called seafloor spreading. Mid-ocean ridges are characterised by a crack like valley at the divergent boundary. This crack like valley is caused by the tension pulling the plates apart, causing normal faulting to occur a number of times in

  • Word count: 1609
  • Level: AS and A Level
  • Subject: Geography
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