• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

4. Evaluate the type of growth strategy that the hotel should take, giving specific examples of

Extracts from this document...

Introduction

4. Evaluate the type of growth strategy that the hotel should take, giving specific examples of growth options to enhance the service package. Companies expand due to the increase of the demand, the pressure of potential markets and the need to protect the service concept with barriers of entry. One way to grow as a company is the Focused Service, which consists in offering a unique and new service, in a single location. ...read more.

Middle

In the case of Lewis Partnership this method is not really totally applicable, because the Lewis Partnership has a competitive advantage in the region but not a unique and new service. Nevertheless we can use the competitive advantage in this Focused Service method. Companies can also use Franchising to expand. Franchising is defined by the International Franchise Association as: "a system by which a firm(i.e., the franchiser) ...read more.

Conclusion

You also get responsibilities for all normal operating activities: hiring employees, making daily decisions and determining local advertising.13 This way of growing is not yet applicable to the Lewis Partnership, they have to grow and get more stable and attractive as company. 11 6 Fitzsimmons+Fitzsimmons, 2001. Service Management, Operation Strategy and Technology Strategy. McGraw Hill, p.603 12 idem, p.605 13 idem ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Human Resources Management

    According to Ford's plan, where Ford is thinking about opening a new branch within a certain area where there is a high rate of unemployment. As per the plan, Ford Motor Company would require checking the vacancies for each department and the type of skills.

  2. A Brief History of John Lewis.

    of shareholders * An audited set of accounts available to the public Advantages * Limited liability * Can raise capital by selling shares * Easier to raise finance as seen as less of a risk * Large company, so can compete on economies of scale Disadvantages * Needs audited accounts

  1. English for business

    Then the theory of the firm goes like this: in any market, some suppliers will be better than others at satisfying customer needs. They will obtain the highest price achievements and the highest market shares. More than this, the objective of 80/20 thinking is to generate action which will make sharp improvements in your life and that of the others.

  2. Business Studies

    factors > Personal characteristics of individuals that influence their behaviour > Psychological factors influence what goods/services consumers buy factors are: Motivation: - To understand this we must look at Abraham Maslow's HIERACHY OF NEEDS - People will ensure that their basic needs are met before they seek to meet other

  1. Business Studies Edexcel Coursework

    Drawbacks: A drawback to this is that other competing garages could pay even more money to displace Errol's place in the Yellow Pages or on Yell.com; and each garage is displayed (as default) in alphabetical order after the priority slots on the website.

  2. Ownership, Location and Aims and Objectives of Lex Transfleet and Express Diner

    Overall it will help Express Diner with limited liability; this would help them because they would not need to pay the full debt, they only lose what they invested. Also it will be costly for Express Diner to change to a LTD because they have to publish their accounts to the public and complete the memorandum and article of association.

  1. Importance of Human Resources Management

    They will do this on the basis of past, present and future requirements. Work study techniques: Work study specialists work out how long various jobs take using available machinery and equipment. If Ford is aware of their sales then they can easily calculate the numbers of employees are required and the hours they will need to work in the company.

  2. Is it a sound business decision to locate a Coffee Republic franchise in Finchley ...

    North Finchley is in the London Borough of Barnet. It is between 8-10 miles from Central London. 2 Collection of information:- In order for me to investigate whether Finchley Central is a sound place to locate a new Coffee Republic franchise; I had to collect an assortment of information and data.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work