A marketing plan to start-up a new entertainment business.

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., Year 10 Business studies GCSE task sheet


Introduction

My coursework is a marketing plan to start-up a new business. My new business is a entertainment business [to sell music, video games, game consoles, console accessories, DVDs, magazines etc] called ‘E-life’ My business will be located in ‘South harrow’ next to ‘Woolworths’.

I will try to get 25% profit the first year and increase my profit 10% every year. My products will cost 5% less than my competitors products. I will have monthly offers such as ‘buy 1 DVD get 1 free’. I am having my market in south harrow because there are no shops specialised in just entertainment

I am going to use primary (field) research as I can get better results. I will ask different aged people to get different information and opinions. This shop is for anyone but I think people between the age of 10 & 40 will come more regularly to the shop. Research is important so I know what the public or customers desire. I could use those ideas to improve my business and the customer’s satisfaction.

My report will cover a marketing plan, 4P’s, my customer’s needs and a conclusion.

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Section 1 – Background  

I am going to use a partnership ownership. The reason why I am doing a partnership ownership is because I can go on holiday but I have some one to look after the shop. I will also have someone (my partner) for backup if I go bust so he can lend me some money or look after the shop for a while.

Primary sector: - Extracting raw material and natural recourses.

Secondary sector: - Manufacturing raw materials into products.

Tertiary sector: - Retail or providing a service for customers.

I am in the tertiary ...

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