• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33

With reference to your local area, would a new healthy fast food restaurant represent a sound business proposition?

Extracts from this document...

Introduction

INTRODUCTION This chapter starts by providing a background to the topic of the project. The purpose will then be formulated, and finally demarcations will be stated. I will be completing a piece of coursework based on the title: 'With reference to your local area, would a new healthy fast food restaurant represent a sound business proposition?' My healthy fast food restaurant will be called 'Eat Healthy'. Ethical Considerations I am likely to encounter ethical issues during my research, such as there may be some interviewees who may not be answering the questions truthfully. This will provide me with some false information and therefore in order to make the person feel more at ease and relaxed I will carry out the interviews in a known environment. The interviewees might not want other people to view their information and they may also want to remain anonymous. To some people, the discussion of healthy eating may be vulnerable. This may be because of their views, age, culture and gender. I will have to carefully create the interviews so that I do not offend anyone. Ultimately, as I will be using secondary data, like textbooks and the internet, I will need to make sure that all the information being collected is up-to-date and reliable. Limitations Since the time frame for me to finish this project is limited I am forced to make some limitations. I will limit the study to a few people from the closest streets to the premises of the restaurant and their views on the new restaurant and how they react towards it. METHODOLOGY The methodology section will show how data was collected to find answers to the research question and this will fulfil the purpose of the project. Research Purpose The purpose for the research is to meet the objectives set by me and to answer the research question, which is to find out whether the opening of a healthy food restaurant will make a sound business proposition in the local area of Aston/Perry Barr. ...read more.

Middle

This was an open question, and the majority of people did not think that a healthy fast food restaurant would be successful in the local area because many of the residents were not healthy eaters and did not really bother with the idea of eating healthy. SECONDARY RESEARCH Secondary research sometimes called desk research is research that another organisation has already completed. Secondary research information can be found in a number of places, such as books, newspapers, magazines and government publications through the Central Statistical Office. Advantages of secondary research: > As the research has already been completed by another organisation, secondary research is usually much cheaper to collect than primary research. > A wide range of data is ready available, especially with the growth of the Internet. Disadvantages of using secondary research: > The research information might not be exactly what a business wants. Remember that someone else has completed the research. > The data may not be up to date. There are possible problems for a business, which makes decisions based on outdated market research. > The data might not be in a form that the business can analyse easily. Only by designing your own research (primary) can you be sure that it is in the form you require. Although healthy eating has not been a great issue in the U.K. in the past, a great deal of emphasis has been focused on healthy eating since Jamie Oliver started his campaign. "MPs call for food quality improvement Tuesday, 06 Mar 2007 08:36 Efforts to improve the quality of food provided in the nation's schools, hospitals, prisons and armed services could be boosted by efficiency drives, MPs have claimed. A report published today by the public accounts committee (PAC) argues that �220 million could be cut out of the �2 billion spent on public sector food provision by 2011. Efficiency savings would lead to the freeing-up of resources which could be used to reinvest in better quality provision. ...read more.

Conclusion

In the second month the business is predicted to suffer from another loss even as sales of goods will have increased rapidly. Sales of goods are predicted to increase even more by the third month resulting in the business making a profit for the first time. By the fourth month the business will have extra money to increase spending on materials and transport and still make a profit by the end of the year. So for the first four months since the restaurants opening the business in predicted to be a success. CONCLUSION In my primary research I found that the people of the local area were for the idea of opening a healthy fast food restaurant in the local area but they did not think that a healthy fast food restaurant would be successful in the local area. However, in my secondary research I found that more and more emphasis is being focused on the issue of healthy eating, one of the main reasons being because of Jamie Oliver's healthy eating campaign and because of this more parents are encouraging their children to eat healthily; so if a healthy fast food restaurant opens in the local area more people will want to visit and eat at the restaurant now, than if it opened a few years ago. My cash flow forecast shows that in four years time the business will be making a profit; because of all these things I think that my business will be a success. EVALUATION If I had more time to do this coursework I would have given the questionnaire sheets to more than fifty people as this would have given me a more accurate view of peoples perceptions of the healthy fast food restaurant. I would have also asked more people to take part in the testing and observing method, as this would have given me a clearer idea of what people thought of the restaurants food. ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    To properly evaluate the marketing plan, there must have been clear targets with time restrictions. This shows the importance of having set good objectives. The information from this is then used to set new corporate objectives and the company's position must also be reassessed.

  2. Marketing mix

    outputs of the traditional marketing department, requiring close co-operation between marketers and those managers responsible for operations and human resources. Therefore the traditional marketing mix has been expanded by the addition of three new marketing mix variables - people, processes and physical evidence.

  1. Produce a marketing strategy for a new or existing product

    the product abroad to a completely new market before I can do this I have to make sure that the existing customers are stable in order to make any changes. From my Questionnaire I have found out that by exporting their product abroad the customers here might feel that magazine

  2. Marketing Strategy - Nintendo Gamecube

    However, planning has a number of benefits for the business, as we will see later. A business' marketing plan is influenced by the strategic plans of the business and the overall corporate objectives. Like all plans, marketing plans are concerned with: * where we are at present.

  1. This report will focus on the adult palliative care provided by SAH proposing a ...

    4.2.2.2 Competition for provision of non-profit services SAH must be aware of direct competition for resources from hospices in and around the North West region. The North accounts for 36% of the total market in England (See Figure 9). Location Adult Units Units Beds Total Beds NHS Vol NHS Vol

  2. Promotional campaign for Pizza Pan foods in Malaysia

    Another goal of our company is that to change consumers' belief and attitudes. Obviously it is never an easy task as to ensure consumers are selecting the precise products. For example we as the marketers, aims in changing negative attitude of consumers that assumes cooking from fresh ingredients pizza shows more loving care than preparing the frozen pizza.

  1. For this project I have been instructed to come up with a marketing strategy ...

    Opportunity (external factors)- This is the area in which Nokia can make more profit, or gain more market share. There are 2 ways in which Nokia can currently do this: 1. Improve the technology that they are using to make their phones and use in their products, for example, camera

  2. Explain how development in the consumers market have impacted on food retailing

    This in turn has impacted the consumer market and because of that, retailers have special area or shelves in their stores dedicated to high quality good, they are mostly named finest range. Tesco or Morrison?s for example have these finest ranges where people with more spending power and who have a taste in good quality food.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work