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Activities at the Marriott hotel. The way in which the Marriott ensures that they achieve guest satisfaction is by firstly having many rooms and different types of rooms.

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Introduction

Activities at the Marriott hotel The Marriott do many things to insure that they achieve their aims and objectives. By doing this it will insure that the Marriott make profit along the way. The way in which the Marriott ensures that they achieve guest satisfaction is by firstly having many rooms and different types of rooms. This ensures that when the customers come to the hotel they are guaranteed a room because there are so many and it also ensures that they get the room that they want (rooms that may be more expensive which come with things such as plasma TV's) The Marriott currently have 391 rooms, this is a increase from the year 2007, this shows us that the Marriott is improving their services in order to improve guest satisfaction at the hotel. The Marriott hotel also have different types of rooms, for example they will have the deluxe room for people that are not willing to pay a lot of money, the Marriott then have an executive room, this room is equipped with things such as wireless internet; it will be perfect for business customers. The last type of room that the Marriott has is called the presidential suite, this comes with all the luxuries that a customer will want and will be a lot pricier. By doing this it gives the customers a wide variety of things to choose from to suit the personal needs of each customer. ...read more.

Middle

As you can see the Marriott hotel have many restaurants the people can buy from, not only does this make sure that they are making profit but it contributes to making the customers satisfied as they can enjoy a relaxing time without having to leave the hotel to get dinner etc. Also to make sure that the Marriott hotel make a lot more profit the Marriott will want to insure that they have as many possible services as this will mean that the customers will be spending more at the Marriott hotel. The Marriott can also hold major events such as weddings at the hotel, weddings will bring a lot of money to the Marriott hotel because of all the things that they will have to provide the people coming to the event. Another example of an event that the Marriott may hold at their hotel may be business parties. This will help them achieve associate satisfaction as the employees will be happy because they will feel as if the Marriott is treating them with respect. If the associates are happy at the Marriott it will also lead to customer satisfaction because they will feel happy at the hotel and this will lead to the Marriott making more profit because the customers will come back and recommend the hotel to others. If the Marriott hotel do this well they can successfully they can easily make a lot of profit helping them achieve their ...read more.

Conclusion

It will also help the Marriott achieve customer satisfaction because the employees will be giving the customers the best possible service. Employees can be given discounts; this will again lead to associate satisfaction as they will feel wanted by the business. They can also be given free use to the Marriott's facilities such as free use of the gym. If the Marriott keep their associates happy it will help them achieve a lot of their aims and objective. For example if the Marriott's employees are being treated well it will not only lead to associate satisfaction it will also result in the customers being happy because the employees will be providing them with a good quality service. If the Marriott do all of this it will lead to them increasing profits and will help them achieve their aims and objectives a lot quicker because the employees will be doing their work to the best of their ability. As you can see the Marriott have many activities that they can take in order for them to achieve their aims and objectives a lot quicker. If the Marriott do not do these that well then they will find it hard to meet their aims and objectives because they are not taking out the necessary actions that will help them achieve them. It is important for the Marriott to come out with as many activities as possible because it will help them achieve their aims and objectives a lot quicker. ?? ?? ?? ?? GCSE Applied Business Unit 1: Task A Heston Community School 13130 ...read more.

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3 star(s)

***
This essay is strong on the product that Marriott offer but not on their other marketing activities which are just as important. Students should consider the whole marketing mix - product, price, place and promotion when examining the activities of a business. They should also consider operational activities e.g. ensuring the right number of staff etc.

Marked by teacher David Salter 21/03/2012

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