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aims and objectives

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Introduction

Aims and objectives Aims: The difference between aims and objectives Aims: these are the long term intentions that provide a focus for that business or a person to set objectives aims are usually shown as a mission statement and these are the aims that, the business aims to achieve whilst functioning as a business. Aims are set to provide a focus for the organisation. Objectives: Objectives are more specific than the objectives. They are targets set to help the business/person to achieve their aims. Objectives for a business are the steps that the business takes to achieve the overall aim. Difference: Aims are the changes you hope to achieve as a result of your work. Objectives are the activities you undertake and the services you offer to bring these changes about. The difference between the two is that an aim is what you hope to achieve where as an objective is what you will deliver. All businesses need to set objectives for themselves or for the products or services they are launching Smart is a useful acronym for setting objectives which should be- Specific- An objective needs to be specific. ...read more.

Middle

A business such as Alton towers has to ensure they keep their standards high in order to survive against other leading theme parks. As Alton towers is in the Tussauds group , their total income is higher making them eligible to make their prices higher and introduce new rides, therefore attracting more customers. Break even- for company to survive they must at least try to ensure that they are making a profit. If a company does not make a profit or expand their sells, they company would be indebted if their methods of service and of the quality of goods are not efficient. Growth- in order for a company to grow, they should ensure that they can introduce new measures to secure their growth. One of the ways of introducing new customers would to advertise. The best way to advertise a business, such as McDonalds would be television advertising. This attracts a wider age range. It also encourages customers to go their by offering things you could win by simply advertising that you could win a house or money as McDonalds do, this will attract many customers. ...read more.

Conclusion

By suggesting different ideas a company can grow Why they change: Aims and objectives may change in different sectors. For example in the public sector they may change their objectives in order to get more customers coming in by for example promoting their company by advertising it. Some businesses change their aims and objectives over time to help them to survive or expand with the market area that they are in. for a public sector their aims and objectives would probably be to invite more customers and secure more money into the business. Unlike the public sector a voluntary business would aim to get more people to invest in the business in order for that business to run. Mission statements McDonald's- mission statement is to be the UK's best fast service restraunt experience. McDonald's. McDonalds try to deliver this service though at times McDonalds try to achieve this aim, their main competitors include other fast food restraunts such as; burger king, kfc, and subway. These to businesses run on a different scales and ownership. McDonald's is run on a multi-international scale and is in the tertiary sector. Whereas loros is run on a regional scale and depends on the community and organisations to keeps it running. ?? ?? ?? ?? Kasha Regisford p3 ...read more.

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